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Questions and Answers
What is a logical appeal (logos)?
What is a logical appeal (logos)?
- An appeal based on the character and credibility of the speaker
- An emotional appeal designed to create an emotional response
- An appeal based on logic or reason (correct)
- A persuasive device using storytelling
What is an emotional appeal (pathos)?
What is an emotional appeal (pathos)?
A method of persuasion designed to create an emotional response.
An ethical appeal (ethos) is based on the character and __________ of the speaker.
An ethical appeal (ethos) is based on the character and __________ of the speaker.
credibility
An ethical appeal relies on the logic and statistics provided in an argument.
An ethical appeal relies on the logic and statistics provided in an argument.
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Study Notes
Types of Appeals in Persuasion
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Logical Appeal (Logos)
- Employs reasoning and logic to persuade an audience.
- Utilizes tools such as statistics, facts, and research to build a solid argument.
- Aims to resonate with the audience’s rational thinking.
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Emotional Appeal (Pathos)
- Designed to evoke feelings and emotional responses from the audience.
- Seeks to connect on a personal level, triggering sentiments like empathy, fear, or joy.
- Often used in storytelling to enhance engagement and drive action.
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Ethical Appeal (Ethos)
- Centers on the credibility and character of the speaker or writer.
- Relies on the author's reputation or expertise to establish trustworthiness.
- Aims to persuade based on the perceived integrity and values of the communicator.
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