Questions and Answers
What is a logical appeal (logos)?
What is an emotional appeal (pathos)?
A method of persuasion designed to create an emotional response.
An ethical appeal (ethos) is based on the character and __________ of the speaker.
credibility
An ethical appeal relies on the logic and statistics provided in an argument.
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Study Notes
Types of Appeals in Persuasion
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Logical Appeal (Logos)
- Employs reasoning and logic to persuade an audience.
- Utilizes tools such as statistics, facts, and research to build a solid argument.
- Aims to resonate with the audience’s rational thinking.
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Emotional Appeal (Pathos)
- Designed to evoke feelings and emotional responses from the audience.
- Seeks to connect on a personal level, triggering sentiments like empathy, fear, or joy.
- Often used in storytelling to enhance engagement and drive action.
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Ethical Appeal (Ethos)
- Centers on the credibility and character of the speaker or writer.
- Relies on the author's reputation or expertise to establish trustworthiness.
- Aims to persuade based on the perceived integrity and values of the communicator.
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Description
Explore the three essential types of appeals in rhetoric: logical, emotional, and ethical. Use these flashcards to enhance your understanding of how each appeal functions to persuade an audience effectively. Perfect for students of rhetoric and communication.
