Podcast
Questions and Answers
True or false:Shrinkflation occurs when companies increase the size of their products while maintaining the same price or charging more.
True or false:Shrinkflation occurs when companies increase the size of their products while maintaining the same price or charging more.
False (B)
True or false: Rising business costs are the main reason why companies resort to shrinkflation.
True or false: Rising business costs are the main reason why companies resort to shrinkflation.
True (A)
True or false: Consumers are more concerned about the net weight of a product than its price.
True or false: Consumers are more concerned about the net weight of a product than its price.
False (B)
True or false: Shrinkflation is a way for companies to pass on a price increase to consumers.
True or false: Shrinkflation is a way for companies to pass on a price increase to consumers.
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True or false: Companies are only downsizing large products like cars and appliances, not smaller items like cereal boxes and toilet paper squares.
True or false: Companies are only downsizing large products like cars and appliances, not smaller items like cereal boxes and toilet paper squares.
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True or false: Consumers are becoming more aware of shrinkflation, with a Reddit thread dedicated to the topic.
True or false: Consumers are becoming more aware of shrinkflation, with a Reddit thread dedicated to the topic.
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True or false: General Mills recently upsized their family-sized cereal boxes from 19.3 ounces to 18.1 ounces.
True or false: General Mills recently upsized their family-sized cereal boxes from 19.3 ounces to 18.1 ounces.
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True or false: General Mills justified the downsizing of their cereal boxes by claiming it would result in more trucks on the road and more gallons of fuel used.
True or false: General Mills justified the downsizing of their cereal boxes by claiming it would result in more trucks on the road and more gallons of fuel used.
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True or false: Companies may respond to consumer demand and upsize their products instead of downsizing them.
True or false: Companies may respond to consumer demand and upsize their products instead of downsizing them.
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True or false: Shrinkflation is a term used to describe the subtler, smaller cousin of deflation.
True or false: Shrinkflation is a term used to describe the subtler, smaller cousin of deflation.
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Flashcards
Shrinkflation definition
Shrinkflation definition
Companies reduce the size of a product while keeping the price the same or increasing it.
Reason for shrinkflation
Reason for shrinkflation
Rising business costs drive companies to reduce product size to maintain profit margins.
Consumer focus on shrinkflation
Consumer focus on shrinkflation
Consumers are mostly concerned with price, not the exact weight or size of the product.
Shrinkflation and price increases
Shrinkflation and price increases
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Product size reduction
Product size reduction
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Consumer awareness of shrinkflation
Consumer awareness of shrinkflation
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General Mills cereal size change
General Mills cereal size change
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Justification for downsizing
Justification for downsizing
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Company response to consumer demand
Company response to consumer demand
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Shrinkflation vs deflation
Shrinkflation vs deflation
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Study Notes
- Shrinkflation is when companies reduce the size of their products while maintaining the same price or charging more
- Rising business costs are the main reason companies resort to shrinkflation
- Consumers are price-conscious but not net weight-conscious
- Shrinkflation is a sneaky way to pass on a price increase
- Companies are downsizing products from cereal boxes to toilet paper squares
- Consumers are becoming more aware of shrinkflation, with a Reddit thread dedicated to the topic
- General Mills downsized their family-sized cereal boxes from 19.3 ounces to 18.1 ounces
- General Mills justified the downsizing by claiming it would lead to fewer trucks on the road and fewer gallons of fuel used
- Companies may respond to consumer demand and upsize their products
- Shrinkflation is inflation's subtler, smaller cousin.
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