Retailing in the Philippines

Study Notes

Retailing is a popular business in the Philippines - examples include Mercury Drug, 7-Eleven, McDonald's, Burger King and SM
Many Filipinos are opening Sari-Sari stores as a source of income
Retailing is the sale of goods in small quantities and services directly to consumers for personal use
The person who runs the retail store is called a retailer
Retailers provide assistance to consumers and sell goods and services directly to consumers for non-business use
Retailers are involved in selling goods in small quantities, promoting local industries, and providing job opportunities
Retailers provide place, time, possession and utility for their suppliers and customers
Retailing takes place in many locations including homes, offices, stores, roadside, city streets, television, hotels, and restaurants
Retailers perform the following functions:
- Merchandise sold to consumers
- Advertising to increase consumer awareness
- Financing operator
- Transporting goods

Retailing encompasses the business activities involved in selling goods and services to consumers for personal, family, or household use.
This includes every sale to the final consumer, ranging from cars to apparel to meals at restaurants and movie tickets

This type of store is owned by one person or family and is the most common type of retail store in the Philippines
Its specialty is selling goods in small quantities to end users