Retailing Basics Quiz

The sale of goods to end users, not for resale, but for use and consumption by the purchaser.

Retailers are the final link in the supply chain between manufacturers and consumers, allowing manufacturers to focus on producing goods without having to interact directly with end-user customers.

Brick-and-mortar retail store, Internet shopping website, catalog, and mobile phone.

<p>Retailers should make the purchase of goods easy for the consumer by providing salespeople, customer service for Internet shopping websites, and detailed descriptions, photos, and toll-free phone numbers for catalogs.</p> Signup and view all the answers

<p>Manufacturers sell large quantities of products to retailers, and retailers attempt to sell those same quantities of products to consumers.</p> Signup and view all the answers

<p>Personal shopping consultations and gift wrapping</p> Signup and view all the answers

<p>Wholesalers sell in large bulk quantities, while retailers sell in small quantities directly to end-users at a higher price.</p> Signup and view all the answers

<p>The added cost of selling merchandise to end-user customers - labor, rent, advertising, etc. - is factored into the pricing of the merchandise.</p> Signup and view all the answers

<p>Manufacturers produce the goods, wholesalers purchase finished goods from the manufacturers and sell those goods to retailers in large bulk quantities, retailers sell the goods in small quantities to the end-user at a higher price, and consumers are the end users who buy the goods from the retailer for personal use.</p> Signup and view all the answers

<p>Some of the world's largest retail companies like Walmart and Amazon.com deal directly with manufacturers, without the need for a wholesaler in the middle of the transaction.</p> Signup and view all the answers