Podcast
Questions and Answers
According to Kunkel and Berry, which of the following factors is not considered a dimension of store image?
According to Kunkel and Berry, which of the following factors is not considered a dimension of store image?
- Price of the merchandise
- Store atmosphere
- Inventory management (correct)
- Reputation on adjustments
Which of the following is not considered a primary factor affecting retail image according to the image provided?
Which of the following is not considered a primary factor affecting retail image according to the image provided?
- Retail Communication Mix
- Retail Store Culture (correct)
- Pricing
- Product/Merchandise Features
Which of the following is not considered a component of the Retail Communication Mix according to the information provided?
Which of the following is not considered a component of the Retail Communication Mix according to the information provided?
- Personal Selling
- Corporate Social Responsibility (correct)
- Public Relations
- Social Media
Which of the following methods is not mentioned as a way to determine the advertising/promotional budget for a retailer?
Which of the following methods is not mentioned as a way to determine the advertising/promotional budget for a retailer?
What is the main reason cited in the text for the need for Integrated Marketing Communications (IMC) in retail?
What is the main reason cited in the text for the need for Integrated Marketing Communications (IMC) in retail?
Which of the following is not considered a dimension of store image according to Kunkel and Berry?
Which of the following is not considered a dimension of store image according to Kunkel and Berry?
Which of the following is not a component of the Retail Communication Mix according to the information provided?
Which of the following is not a component of the Retail Communication Mix according to the information provided?
Which of the following is not mentioned as a method for determining the advertising/promotional budget for a retailer?
Which of the following is not mentioned as a method for determining the advertising/promotional budget for a retailer?
What is the main purpose of Integrated Marketing Communications (IMC) in retail according to the information provided?
What is the main purpose of Integrated Marketing Communications (IMC) in retail according to the information provided?
