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Retail Marketing and Branding in Indian Maritime University Unit IV Quiz

9 Questions

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Retail Marketing and Branding in Indian Maritime University Unit IV Quiz

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Questions and Answers

According to Kunkel and Berry, which of the following factors is not considered a dimension of store image?

Price of the merchandise

Store atmosphere

Inventory management (correct)

Reputation on adjustments

Which of the following is not considered a primary factor affecting retail image according to the image provided?

Retail Communication Mix

Retail Store Culture (correct)

Pricing

Product/Merchandise Features

Which of the following is not considered a component of the Retail Communication Mix according to the information provided?

Personal Selling

Corporate Social Responsibility (correct)

Public Relations

Social Media

Which of the following methods is not mentioned as a way to determine the advertising/promotional budget for a retailer?

Break-Even Analysis Signup and view all the answers

What is the main reason cited in the text for the need for Integrated Marketing Communications (IMC) in retail?

To have synergy between communication messages sent to the target audience Signup and view all the answers

Which of the following is not considered a dimension of store image according to Kunkel and Berry?

Store signage Signup and view all the answers

Which of the following is not a component of the Retail Communication Mix according to the information provided?

Loyalty Programs Signup and view all the answers

Which of the following is not mentioned as a method for determining the advertising/promotional budget for a retailer?

Regression Analysis Signup and view all the answers

What is the main purpose of Integrated Marketing Communications (IMC) in retail according to the information provided?

To improve coordination between different communication channels Signup and view all the answers