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Branding and Product Positioning Quiz

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Questions and Answers

Which of the following is NOT a function of branding?

To distinguish a company's offering and differentiate one particular product from its competitors

To guarantee a certain level of quality and satisfaction

To create identification and brand awareness

To reduce costs in marketing, labelling, packaging, and promotion (correct)

What is the main goal of branding?

To create new sales and market shares taken from competitors (correct)

To create identification and brand awareness

To reduce costs in marketing and promotion

To guarantee a certain level of quality and satisfaction

Which of the following is an example of an unbranded product?

Cement (correct)

Cereal

Shampoo

Chocolate

What are the added costs associated with branding?

Marketing, labelling, packaging, and promotion Signup and view all the answers

How does branding help with promotion of a product?

By creating identification and brand awareness Signup and view all the answers

Which of the following is NOT an advantage for a retailer in having own-label products?

Higher market share Signup and view all the answers

What percentage of a retailer's total cost typically comes from the cost of goods?

70-85% Signup and view all the answers

Which country has the highest profit margins for UK food retailers?

United Kingdom Signup and view all the answers

Which type of own-label products have seen a growth in market share?

Premium private-label products Signup and view all the answers

What is the typical profit margin for UK food retailers?

8% Signup and view all the answers