Podcast
Questions and Answers
Which of the following is NOT a function of branding?
Which of the following is NOT a function of branding?
- To distinguish a company's offering and differentiate one particular product from its competitors
- To guarantee a certain level of quality and satisfaction
- To create identification and brand awareness
- To reduce costs in marketing, labelling, packaging, and promotion (correct)
What is the main goal of branding?
What is the main goal of branding?
- To create new sales and market shares taken from competitors (correct)
- To create identification and brand awareness
- To reduce costs in marketing and promotion
- To guarantee a certain level of quality and satisfaction
Which of the following is an example of an unbranded product?
Which of the following is an example of an unbranded product?
- Cement (correct)
- Cereal
- Shampoo
- Chocolate
What are the added costs associated with branding?
What are the added costs associated with branding?
How does branding help with promotion of a product?
How does branding help with promotion of a product?
Which of the following is NOT an advantage for a retailer in having own-label products?
Which of the following is NOT an advantage for a retailer in having own-label products?
What percentage of a retailer's total cost typically comes from the cost of goods?
What percentage of a retailer's total cost typically comes from the cost of goods?
Which country has the highest profit margins for UK food retailers?
Which country has the highest profit margins for UK food retailers?
Which type of own-label products have seen a growth in market share?
Which type of own-label products have seen a growth in market share?
What is the typical profit margin for UK food retailers?
What is the typical profit margin for UK food retailers?
Flashcards
What is the main goal of branding?
What is the main goal of branding?
The primary objective of branding is to increase sales and gain market share by distinguishing a product from competitors.
What is an unbranded product?
What is an unbranded product?
Unbranded products lack a distinct identity or recognizable name, often found in generic, commodity-like items.
What are the costs of branding?
What are the costs of branding?
Branding involves creating a unique identity, building awareness, and promoting a product through marketing, labeling, packaging, and promotion, all adding costs.
How does branding help with promotion?
How does branding help with promotion?
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What is a challenge for retailers with own-label products?
What is a challenge for retailers with own-label products?
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What is the typical cost of goods for a retailer?
What is the typical cost of goods for a retailer?
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What is the profit margin for UK food retailers?
What is the profit margin for UK food retailers?
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What is a trend in own-label products?
What is a trend in own-label products?
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What is the average profit margin for UK food retailers?
What is the average profit margin for UK food retailers?
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