Retail Business Model and Marketing Quiz
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Questions and Answers

What are the two sides of a retailing business model equation mentioned in the text?

  • Brand and service
  • Location and cost
  • Speed and space
  • Marketing and finance (correct)

    • Which factor is described as the most fundamental differentiator for a retailer to attract customers?

  • Cost
  • Location (correct)
  • Service
  • Brand

    • What does finance in retailing involve according to the text?

  • Brand and service
  • Location and cost
  • 5 Ss of retailing profit (correct)
  • Spread and speed

    • What does the empirical framework in the text aim to answer?

    <p>What, how, who and why questions</p> Signup and view all the answers

    What is the final acquisition cost for products of a retailer dependent on according to the text?

    <p>The extent of how the retailer can help achieve the supplier’s business objectives</p> Signup and view all the answers

    What does experience in retailing encompass?

    <p>Customer involvement and loyalty</p> Signup and view all the answers

    What advantage do chain stores have in their business model?

    <p>Including private labels and branded exclusives</p> Signup and view all the answers

    What is the fundamental basis for a retailer's ability to increase earnings?

    <p>Buying low and selling high</p> Signup and view all the answers

    What does category management call for in terms of product portfolios?

    <p>Improving profit generators and transaction builders</p> Signup and view all the answers

    What are the cues that contribute to the overall spread of a retailer?

    <p>External cues and internal cues</p> Signup and view all the answers

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