Retail Business Model and Marketing Quiz

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Questions and Answers

What are the two sides of a retailing business model equation mentioned in the text?

  • Brand and service
  • Location and cost
  • Speed and space
  • Marketing and finance (correct)

Which factor is described as the most fundamental differentiator for a retailer to attract customers?

  • Cost
  • Location (correct)
  • Service
  • Brand

What does finance in retailing involve according to the text?

  • Brand and service
  • Location and cost
  • 5 Ss of retailing profit (correct)
  • Spread and speed

What does the empirical framework in the text aim to answer?

<p>What, how, who and why questions (A)</p> Signup and view all the answers

What is the final acquisition cost for products of a retailer dependent on according to the text?

<p>The extent of how the retailer can help achieve the supplier’s business objectives (C)</p> Signup and view all the answers

What does experience in retailing encompass?

<p>Customer involvement and loyalty (B)</p> Signup and view all the answers

What advantage do chain stores have in their business model?

<p>Including private labels and branded exclusives (D)</p> Signup and view all the answers

What is the fundamental basis for a retailer's ability to increase earnings?

<p>Buying low and selling high (A)</p> Signup and view all the answers

What does category management call for in terms of product portfolios?

<p>Improving profit generators and transaction builders (C)</p> Signup and view all the answers

What are the cues that contribute to the overall spread of a retailer?

<p>External cues and internal cues (C)</p> Signup and view all the answers

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