Podcast
Questions and Answers
What is customer service in the context of retailing?
What is customer service in the context of retailing?
How can customer service contribute to a retailer's competitive advantage?
How can customer service contribute to a retailer's competitive advantage?
What do retailers aim to achieve through high-quality customer service?
What do retailers aim to achieve through high-quality customer service?
How do customers evaluate a retailer’s service?
How do customers evaluate a retailer’s service?
Signup and view all the answers
How can retailers recover from a service failure?
How can retailers recover from a service failure?
Signup and view all the answers
CHAPTER18 2 1 Customer Service CHAPTER 7 Retailing Management 8e © The McGraw-Hill Companies, All rights reserved. 18 - 1 Store Management Retailing Management 8e CHAPTER ______ 2 1 © The McGraw-Hill Companies, All rights reserved. 18 - 2
CHAPTER18 2 1 Customer Service CHAPTER 7 Retailing Management 8e © The McGraw-Hill Companies, All rights reserved. 18 - 1 Store Management Retailing Management 8e CHAPTER ______ 2 1 © The McGraw-Hill Companies, All rights reserved. 18 - 2
Signup and view all the answers
The set of activities and programs undertaken by retailers to make the shopping experience more rewarding for their customers. These activities increase the value customers receive from the merchandise and service they ______
The set of activities and programs undertaken by retailers to make the shopping experience more rewarding for their customers. These activities increase the value customers receive from the merchandise and service they ______
Signup and view all the answers
What activities does a retailer have to undertake to provide ______ customer service
What activities does a retailer have to undertake to provide ______ customer service
Signup and view all the answers
Retailing Management 8e © The McGraw-Hill Companies, All rights reserved. 18 - 3 Customer Service CHAPTER CHAPTER18 2 1 The set of activities and programs undertaken by retailers to make the shopping experience more rewarding for their ______
Retailing Management 8e © The McGraw-Hill Companies, All rights reserved. 18 - 3 Customer Service CHAPTER CHAPTER18 2 1 The set of activities and programs undertaken by retailers to make the shopping experience more rewarding for their ______
Signup and view all the answers
How can retailers recover from a service ______
How can retailers recover from a service ______
Signup and view all the answers
Study Notes
Customer Service
- Customer service refers to the set of activities and programs undertaken by retailers to make the shopping experience more rewarding for their customers.
- These activities increase the value customers receive from the merchandise and service they purchase.
Importance of Customer Service
- Providing high-quality customer service can build a competitive advantage for retailers.
Evaluating Customer Service
- Customers evaluate a retailer's service based on their experience.
Providing High-Quality Customer Service
- Retailers must undertake various activities to provide high-quality customer service.
Recovering from Service Failure
- Retailers need to have a plan to recover from service failures to maintain customer loyalty.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Test your knowledge of customer service in retail management with this quiz. Explore the various services offered by retailers and how customer service can be leveraged to gain a competitive edge in the market.
