Podcast
Questions and Answers
Which element is NOT a key component of the Business Model Canvas for a restaurant?
Which element is NOT a key component of the Business Model Canvas for a restaurant?
- Daily Specials (correct)
- Key Partners
- Customer Segments
- Value Propositions
A platform business model is solely about the technology used, rather than the business strategy.
A platform business model is solely about the technology used, rather than the business strategy.
False (B)
In the context of a restaurant's business model, what is the purpose of identifying 'Key Activities'?
In the context of a restaurant's business model, what is the purpose of identifying 'Key Activities'?
To define the most important actions a company must take to operate successfully.
In a triangular business model for platforms, the strategic choice is to identify the key faces of the platform and not ______ them.
In a triangular business model for platforms, the strategic choice is to identify the key faces of the platform and not ______ them.
Match the platform business model elements with their descriptions:
Match the platform business model elements with their descriptions:
What is the primary role of 'Key Partners' in a restaurant's Business Model Canvas?
What is the primary role of 'Key Partners' in a restaurant's Business Model Canvas?
A platform business model is best developed in markets where economic actors have strong control over prices and demand.
A platform business model is best developed in markets where economic actors have strong control over prices and demand.
What does 'L'esprit plateforme' refer to in the context of business models?
What does 'L'esprit plateforme' refer to in the context of business models?
For a platform relying on the advertising model, success depends on connecting ______ with advertisers for targeted advertising.
For a platform relying on the advertising model, success depends on connecting ______ with advertisers for targeted advertising.
Match the concepts related to platform business models with the correct definitions or examples:
Match the concepts related to platform business models with the correct definitions or examples:
According to the restaurant business model canvas, what is the role of administration in 'Key activities'?
According to the restaurant business model canvas, what is the role of administration in 'Key activities'?
In a transaction-based platform model, revenue is solely generated through subscription fees.
In a transaction-based platform model, revenue is solely generated through subscription fees.
What is a 'plateforme d'innovation' designed to do?
What is a 'plateforme d'innovation' designed to do?
To facilitate purchase, a platform aims to ______ the range of services for the demand side.
To facilitate purchase, a platform aims to ______ the range of services for the demand side.
Match each pricing strategy with its description:
Match each pricing strategy with its description:
Why is it important for a restaurant to identify and manage its 'Key Resources' effectively?
Why is it important for a restaurant to identify and manage its 'Key Resources' effectively?
A triangular business model involves only two distinct groups of users interacting directly with each other.
A triangular business model involves only two distinct groups of users interacting directly with each other.
In the context platform strategy, what is the significance of 'cumul du capital informationnel' on the supply side?
In the context platform strategy, what is the significance of 'cumul du capital informationnel' on the supply side?
A significant error to avoid on a platform is misjudging the pricing, which involves identifying and properly ______ different sides.
A significant error to avoid on a platform is misjudging the pricing, which involves identifying and properly ______ different sides.
Match each restaurant segment with the appropriate customer relationship approach:
Match each restaurant segment with the appropriate customer relationship approach:
According to the information provided, what role do companies for event play as 'Partners'?
According to the information provided, what role do companies for event play as 'Partners'?
According to the information provided, Platform of Transaction means creating third parties product with their technological base.
According to the information provided, Platform of Transaction means creating third parties product with their technological base.
What is more important technology, the Business Model or Business Triangulaire?
What is more important technology, the Business Model or Business Triangulaire?
According to the information providing, the platforms mostly rely on one side for ______ .
According to the information providing, the platforms mostly rely on one side for ______ .
Choose the answer from the column 2 of the types of platfform revenues for the models mentioned on the column 1
Choose the answer from the column 2 of the types of platfform revenues for the models mentioned on the column 1
What would happen if an organisation implements key activities without the 'RESSOURCES CLES'?
What would happen if an organisation implements key activities without the 'RESSOURCES CLES'?
According to the information provided, Triangular business model provides only two groups of users interacting directly with each other.
According to the information provided, Triangular business model provides only two groups of users interacting directly with each other.
According to the provided information, how can platforms facilitate the act of purchase for customers?
According to the provided information, how can platforms facilitate the act of purchase for customers?
One of the most frequent errors to avoid from the platforms is that they are misjudging the ______ of the product.
One of the most frequent errors to avoid from the platforms is that they are misjudging the ______ of the product.
Choose the most suitable customer relation according to the next segment
Choose the most suitable customer relation according to the next segment
Flashcards
What is a Platform?
What is a Platform?
A new organizational model using new economic and technological conditions.
Platform of Transaction
Platform of Transaction
Connects parties that have difficulty finding each other, enabling interaction.
Platform of Innovation
Platform of Innovation
A technological base with connectors for third parties to innovate.
Platform Thinking
Platform Thinking
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Platform is a Business Model
Platform is a Business Model
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Triangular Business Model
Triangular Business Model
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Where to Develop a Platform?
Where to Develop a Platform?
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Platform Development
Platform Development
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Supply Side Aspect
Supply Side Aspect
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Demand-Side Aspect
Demand-Side Aspect
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Model of Networking
Model of Networking
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Advertising Model
Advertising Model
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Merchant Model
Merchant Model
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Transactional Model
Transactional Model
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Subscription Model
Subscription Model
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Pay as you go
Pay as you go
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Giving!
Giving!
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Wrong Pricing
Wrong Pricing
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Be wary
Be wary
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Study Notes
Business Model Canvas for a Restaurant
- Key Partners are food wholesalers, regional organic producers, online booking platforms, digital marketing companies, and event companies
- Key Activities include creating innovative recipes, providing dining service and managing orders, handling daily administration and accounting, and conducting communication campaigns
- Key Resources include experienced chefs, professional and welcoming servers, a central and accessible location, modern kitchen facilities, and management software
- Value Proposition: Offering seasonal menus with fresh ingredients, a unique ambiance with careful decoration, and attentive, warm service
- Customer Relationships involve personalized service, special birthday and occasion offers, a loyalty points program, social media feedback and interaction, and proactive customer service
- Channels may include delivery services like UberEats or Deliveroo, and social networks
- Customer Segments include families and groups of friends, professionals seeking business lunches, couples looking for a romantic experience, tourists exploring local cuisine, and organizers of private or corporate events
- Cost Structure includes purchasing fresh, high-quality products, paying salaries to dining and kitchen staff, covering space rental and utility costs, budgeting for marketing and event activities, and performing regular maintenance of facilities and equipment
- Revenue Streams are generated from on-site sales of meals and beverages, themed evenings and events, special offers and tasting menus, sales of derivative products such as sauces or recipe books, and external catering services
The Platform Idea
- A platform is a new organizational model to leverage new economic and technological conditions
- These conditions are facilitated by the internet and the connected economy
Value Creation
- A platform creates value either by connecting parties
- These allow them to identify, exchange, buy/sell, or simply exchange data (transaction platform)
- Alternatively, as an innovation platform, provides a technological base with connectors
- These connectors allow third parties to innovate with services, technologies, and products above the platform
The Platform Mindset
- It means seeking new forms of value creation
- The focus is organizing around either a transaction platform or innovation platform
Key points about platforms
- A platform is more than just technology
- It's a multifaceted, often triangular, business model
Triangular Business Model
- This model places an intermediary between different sides of the platform
- Strategically, it identifies key sides of the platform
- Critical to not charge them; examples are Google, Avito, and Booking
Platform Strategy Development
- Platforms thrive in highly fragmented markets
- These are markets where economic actors have very weak power
- They lack control over prices or demand and cannot collect information to guide strategy
- The development of a platform depends on capturing both sides of the market simultaneously
- This critical when needing delivery or drivers
Supply Side
- Accumulates informational capital
Demand Side
- Limits offered services
- Standardizes the offer to ease purchases
Platform Economic Models
Connection Model
- Connects different entities
Subcontracting Model
- Subcontracts services or jobs
Pricing Models
Advertising Model
- Connects an audience and advertisers for targeted ads
- Collects user data to redirect users to relevant advertisers, who then compensate the service editor
- Examples include social networks, Google, and FB
Merchant Model
- Online commerce
Transactional Model
- An intermediary charges a commission
Subscription Model
- Includes Netflix, software, press, Artémis, and Simulator
Pay-Per-Act Model
- Involves payments for articles, archives, or consultations
Foundation Model
- Relies on donations to maintain independence, as exemplified by Wikipedia
Avoidable Platform Mistakes
Pricing Mistakes
- Failure to identify different sides of the market
- Failure to subsidize key users
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