Research Objectives and Types

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What is the primary purpose of market research?

To formulate efficient policies for purchasing, production, and sales (correct)
To determine the motivations underlying consumer behavior
To predict future economic developments
To analyze the forces underlying economic events

What is the main focus of motivational research?

Business operations and cost minimization
Determination of motivations underlying consumer behavior (correct)
Optimization of business problems
Economic structure and development

Which type of research deals with the application of mathematical, logical, and analytical techniques to solve business problems?

Demand research
Market research
Operations research (correct)
Motivational research

What are the three distinct phases of operation in research as a tool to economic policy?

Investigation, diagnosis, and prognosis (B) Signup and view all the answers

What is the primary goal of operations research?

To optimize business problems (D) Signup and view all the answers

Why is research important in business and industry?

It assists in taking business decisions (A) Signup and view all the answers

What is the primary aim of research?

To find out the truth which is hidden and has not been discovered (D) Signup and view all the answers

Which type of research study aims to determine the frequency with which something occurs or with which it is associated with something else?

Diagnostic research studies (A) Signup and view all the answers

What is the primary motivation for people to undertake research according to the desire to get intellectual joy?

Desire to get intellectual joy of doing some creative work (C) Signup and view all the answers

What is the primary focus of research methodology?

Understanding the logic behind the research methods (D) Signup and view all the answers

What is the main objective of exploratory research studies?

To gain familiarity with a phenomenon or to achieve new insights (D) Signup and view all the answers

What is the relationship between research and scientific method?

The two terms are closely related (B) Signup and view all the answers

What is the motivation for people to undertake research according to the desire to get respectability?

Desire to get respectability (A) Signup and view all the answers

What is the primary purpose of explaining research methodology?

To enable others to evaluate the research results (B) Signup and view all the answers

Which type of research study aims to portray accurately the characteristics of a particular individual, situation or a group?

Descriptive research studies (D) Signup and view all the answers

What is the definition of research?

An inquiry into the nature of and reasons for a particular set of circumstances (A) Signup and view all the answers

What are the types of circumstances that can be researched?

Either experimentally controlled or naturally occurring circumstances (D) Signup and view all the answers

What is the role of research methodology in a research study?

To provide a framework for the entire research study (C) Signup and view all the answers

What is the first step in a scientific research process?

Formulating the research problem (B) Signup and view all the answers

What is the purpose of formulating a research problem?

To identify a specific area of interest (A) Signup and view all the answers

What type of research problems relate to states of nature?

Those that relate to states of nature (B) Signup and view all the answers

What is the next step after formulating the research problem?

Conducting an extensive literature survey (C) Signup and view all the answers

What is the primary goal of hypothesis testing?

To determine the validity of the hypothesis (B) Signup and view all the answers

What is the final step in the research process?

Preparing the research report or presentation of the results (D) Signup and view all the answers

What is the primary reason for the lack of interaction between university research departments and business establishments?

Distrust among business units regarding data misuse (C) Signup and view all the answers

What can be a potential solution to the problem of overlapping research studies?

Compiling a list of ongoing research subjects (A) Signup and view all the answers

What is the main benefit of developing a university-industry interaction program?

Generation of new research ideas (C) Signup and view all the answers

Why do researchers often lack access to primary data?

Due to lack of proper contacts (D) Signup and view all the answers

What is the primary concern of business organizations when it comes to sharing data with researchers?

Fear of data misuse (B) Signup and view all the answers

What is the ultimate goal of improving interaction between university research departments and business establishments?

To encourage more realistic research (A) Signup and view all the answers