Research Methods: Validity and Sampling

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Questions and Answers

A researcher aims to measure customer satisfaction using a survey. To ensure the survey questions genuinely reflect customer satisfaction, which type of validity is most important?

  • Face validity (correct)
  • Construct validity
  • Criterion validity
  • Ecological validity

In a study examining the effect of a new teaching method, students' improved performance might be attributed to increased familiarity with testing. Which threat to internal validity does this scenario exemplify?

  • History
  • Maturation
  • Testing (correct)
  • Instrumentation

Which level of measurement is exemplified by ranking a company's customer service performance as 'poor', 'average', 'good', and 'excellent'?

  • Ratio
  • Interval
  • Nominal
  • Ordinal (correct)

A researcher is conducting a study on stress levels of nurses in a large hospital. Due to time constraints, they select nurses who are easily accessible from one particular unit. What type of sampling is the researcher using?

<p>Convenience sampling (B)</p> Signup and view all the answers

What is the primary goal when using stratified sampling?

<p>To ensure representation of different subgroups in the sample. (B)</p> Signup and view all the answers

Which of the following methods assesses the consistency of results across different parts of the same test?

<p>Split-half reliability (A)</p> Signup and view all the answers

A study found that participants changed their behavior simply because they knew they were being observed. Which of the following effects does this describe?

<p>Hawthorne effect (B)</p> Signup and view all the answers

Which of the following is most directly affected by increasing the sample size in a research study?

<p>Margin of error (C)</p> Signup and view all the answers

What is the relationship between confidence level and confidence interval?

<p>As confidence level increases, the confidence interval widens. (A)</p> Signup and view all the answers

A researcher wants to generalize findings from a lab study to real-world settings. Which type of validity is most relevant to this goal?

<p>Ecological validity (D)</p> Signup and view all the answers

Flashcards

Operational vs. Conceptual Definitions

A definition that explains a concept in terms of how it is measured, while a conceptual definition explains what the concept means.

Conceptual Fit

The degree to which a researcher's measurement of a construct truly and accurately represents that construct.

Levels of Measurement

Scales that classify data into distinct categories with no inherent order (Nominal), ordered categories (Ordinal), equal intervals (Interval), and a true zero point (Ratio).

Likert & Semantic Differential Scales

Scales with points that indicate agreement or disagreement, and scales used to measure attitudes with bipolar adjectives.

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Reliability

The consistency and stability of a measure. Types include test-retest, alternate form, split-half, and internal.

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Validity

The accuracy of a measure. Types include face, criterion, and construct.

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Threats to Validity

Events that can compromise internal and external study validity, like history, Hawthorne effect, maturation, testing, and instrumentation.

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Ecological Validity

The extent to which study results can be generalized to real-world settings.

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Population, Sampling Frame, & Sample

The entire group of interest, the list from which a sample is drawn, and the subset of the population used for research.

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Non-Probability Sampling

Examples include: convenience, volunteer, network, snowball, inclusion/exclusion, quota, and purposive sampling.

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Study Notes

Chapter 5

  • Operational and conceptual definitions exist
  • Conceptual fit is relevant
  • Levels of measurement include nominal, ordinal, interval, and ratio
  • Likert and semantic differential scales are present
  • Reliability types are test-retest, alternate form, split-half, and internal
  • Validity types are face, criterion, and construct
  • Threats to internal and external validity: history, Hawthorne effect, maturation, testing, instrumentation
  • Ecological validity is a factor

Chapter 6

  • Population, sampling frame, and sample are important
  • Simple, systematic, stratified, and cluster are types of sampling
  • Convenience, volunteer, network, snowball, inclusion/exclusion, quota, and purposive are sampling methods
  • Increasing sample size has effects
  • Margin of error/sampling error is present
  • Confidence interval is important
  • Confidence level is also important

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