Research Methods Overview

Research Overview

• Research is a systematic process for gaining new knowledge or improving existing understanding.
• It involves collecting, organizing, and analyzing data to answer questions or solve problems.
• The goal is to contribute to knowledge in various fields (scientific, social, business, etc.).

Research Types

• Qualitative Research: Focuses on understanding human behavior using non-numerical data (interviews, focus groups, observations).
• Quantitative Research: Focuses on quantifying problems using numerical data and statistics (surveys, experiments).

Research Subcategories

• Basic Research: Aims for broader understanding without immediate applications.
• Applied Research: Addresses specific, practical problems.
• Descriptive Research: Accurately describes characteristics of individuals, situations, or groups.
• Experimental Research: Manipulates variables to determine cause-and-effect relationships.
• Correlational Research: Examines relationships between variables without manipulation.

Criteria for Good Research

• Clearly Defined Purpose: The research problem is clearly outlined.
• Empirical Evidence: Based on observable phenomena and experiments.
• Systematic Approach: Follows a structured procedure.
• Controlled Conditions: Minimizes outside factors affecting results.
• Analytical Rigor: Involves critical analysis of data.
• Objective and Unbiased: Findings are based on evidence, not personal opinions.

Characteristics of Good Research

• Generalizability: Findings apply beyond the studied sample.
• Reliability: Consistent results when repeated.
• Validity: Accurate measurement of intended aspects.
• Neutrality: Free from bias in design and interpretation.

Challenges in Research

• Access to Data: Difficulty in acquiring necessary data.
• Resource Limitations: Constraints in funding and time.
• Ethical Considerations: Ensuring ethical treatment of human subjects.

Qualitative Research Requirements

• Flexible Design: Adaptable to new insights during data collection.
• Depth of Understanding: Focuses on complex phenomena.
• Rich Data Collection: Utilizes methods like interviews and observations for detailed understanding.

Research Dissemination

• Sharing findings through academic publications, practitioner reports, and public presentations.

Business Research Concepts

• Market Analysis: Understanding market needs and consumer behavior.
• Competitive Analysis: Evaluating competitors' strengths and weaknesses.
• Product Development Studies: Assessing new product feasibility and consumer acceptance.

This quiz covers the fundamental concepts of research, including its systematic process and types. It explores qualitative and quantitative research approaches, as well as key subcategories such as basic, applied, descriptive, experimental, and correlational research. Test your understanding and knowledge in research methodology.