Podcast
Questions and Answers
What is the primary aim of ethnography in research?
What is the primary aim of ethnography in research?
- To validate existing hypotheses through numerical data
- To immerse in the natural settings of people and their culture (correct)
- To create statistical models from group data
- To provide a superficial analysis of culture
Which of the following best defines a sampling frame?
Which of the following best defines a sampling frame?
- A list or database of individuals from which a sample is drawn (correct)
- A method of observing behavior in a fixed environment
- A collection of hypotheses regarding cultural interactions
- A tool for measuring the reliability of research
What is a characteristic of snowball sampling?
What is a characteristic of snowball sampling?
- It relies only on randomly selected participants.
- It uses detailed questionnaires for demographic analysis.
- It involves a systematic approach to group data collection.
- It allows participants to provide contacts for further participants. (correct)
What is the primary purpose of structured interviews?
What is the primary purpose of structured interviews?
What does the term ecological fallacy refer to?
What does the term ecological fallacy refer to?
Which statement accurately describes reliability in research?
Which statement accurately describes reliability in research?
What is the main advantage of using open questions in research interviews?
What is the main advantage of using open questions in research interviews?
What is a common feature of closed questions in research?
What is a common feature of closed questions in research?
Flashcards
Ethnography
Ethnography
The practice of researching people and their culture in natural settings. Ethnographers immerse themselves in the social setting, observing and interacting with individuals to gain an in-depth understanding of their behaviors, beliefs, and values.
Hypothesis
Hypothesis
A tentative assertion that draws on existing data, designed to be tested against empirical findings. It's an educated guess about a relationship between variables.
Sampling Frame
Sampling Frame
A list or database of individuals, groups, or entities from which a sample is drawn for a study. It ensures the population of interest is accurately represented in the research.
Snowball Sampling
Snowball Sampling
Signup and view all the flashcards
Structured Interview
Structured Interview
Signup and view all the flashcards
Ecological Fallacy
Ecological Fallacy
Signup and view all the flashcards
Reliability
Reliability
Signup and view all the flashcards
Validity
Validity
Signup and view all the flashcards
Study Notes
Ethnography
- Ethnography is a research method focusing on studying people and their culture in their natural environment.
- It provides an in-depth understanding through observation and interaction.
Hypothesis
- A hypothesis is a testable statement based on existing data.
- It's designed to be evaluated against evidence.
Sampling Frame
- A sampling frame is a list of individuals or entities for selecting a sample.
- It helps ensure the study's sample accurately reflects the population of interest.
Snowball Sampling
- Snowball sampling is a convenient sampling method.
- Researchers contact initial participants, who then refer other potential participants, making recruitment easier.
Structured Interview
- A structured interview uses pre-determined, consistent questions.
- This ensures comparable responses from participants.
Ecological Fallacies
- Ecological fallacy is drawing conclusions about individuals based on group data.
- Group consensus doesn't guarantee individual agreement.
Reliability
- Reliability measures the consistency of a research method or measurement.
Validity
- Validity assesses the accuracy of a measurement.
- It determines if an indicator truly measures what it's intended to measure.
Open Questions
- Open questions encourage participants to elaborate.
- They allow for in-depth responses, unexpected insights, and new perspectives.
Closed Questions
- Closed questions yield limited responses.
- They are useful for collecting quantitative data and are typically yes/no or multiple choice.
Field Notes
- Field notes document observations, interactions, and reflections during research.
- They are detailed accounts of events, behaviours, and initial interpretations by the researcher.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
