Podcast
Questions and Answers
What is the primary aim of ethnography in research?
What is the primary aim of ethnography in research?
Which of the following best defines a sampling frame?
Which of the following best defines a sampling frame?
What is a characteristic of snowball sampling?
What is a characteristic of snowball sampling?
What is the primary purpose of structured interviews?
What is the primary purpose of structured interviews?
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What does the term ecological fallacy refer to?
What does the term ecological fallacy refer to?
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Which statement accurately describes reliability in research?
Which statement accurately describes reliability in research?
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What is the main advantage of using open questions in research interviews?
What is the main advantage of using open questions in research interviews?
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What is a common feature of closed questions in research?
What is a common feature of closed questions in research?
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Study Notes
Ethnography
- Ethnography is a research method focusing on studying people and their culture in their natural environment.
- It provides an in-depth understanding through observation and interaction.
Hypothesis
- A hypothesis is a testable statement based on existing data.
- It's designed to be evaluated against evidence.
Sampling Frame
- A sampling frame is a list of individuals or entities for selecting a sample.
- It helps ensure the study's sample accurately reflects the population of interest.
Snowball Sampling
- Snowball sampling is a convenient sampling method.
- Researchers contact initial participants, who then refer other potential participants, making recruitment easier.
Structured Interview
- A structured interview uses pre-determined, consistent questions.
- This ensures comparable responses from participants.
Ecological Fallacies
- Ecological fallacy is drawing conclusions about individuals based on group data.
- Group consensus doesn't guarantee individual agreement.
Reliability
- Reliability measures the consistency of a research method or measurement.
Validity
- Validity assesses the accuracy of a measurement.
- It determines if an indicator truly measures what it's intended to measure.
Open Questions
- Open questions encourage participants to elaborate.
- They allow for in-depth responses, unexpected insights, and new perspectives.
Closed Questions
- Closed questions yield limited responses.
- They are useful for collecting quantitative data and are typically yes/no or multiple choice.
Field Notes
- Field notes document observations, interactions, and reflections during research.
- They are detailed accounts of events, behaviours, and initial interpretations by the researcher.
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Description
This quiz covers key concepts related to various research methods used in social sciences, including ethnography, hypothesis formulation, and sampling techniques like snowball sampling. Additionally, it explores structured interviews and the implications of ecological fallacies. Test your knowledge of these fundamental research principles.