Research Methods in Psychology

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Questions and Answers

What is the primary function of a moderating variable in a relationship between independent and dependent variables?

  • It establishes a causal link between the variables.
  • It replaces the independent variable.
  • It directly affects the dependent variable.
  • It modifies the strength or direction of the relationship. (correct)

A mediating variable explains why an independent variable affects a dependent variable.

True (A)

Give an example of a moderating variable from the provided content.

Worker's inclination to check the manual

A diverse workforce results in ______, which leads to higher organizational effectiveness.

<p>creative synergy</p> Signup and view all the answers

Match the terms with their definitions:

<p>Moderating variable = A factor that influences the strength of a relationship Mediating variable = A factor that explains the relationship between two other variables Independent variable = The variable that is manipulated to observe its effect Dependent variable = The outcome variable that is measured</p> Signup and view all the answers

In the scenario where a manager observes low employee morale, what is being suggested to improve morale?

<p>Enhanced working conditions and pay (A)</p> Signup and view all the answers

The presence of manuals always guarantees higher product quality.

<p>False (B)</p> Signup and view all the answers

What happens if the mediating step does not arise in a relationship between independent and dependent variables?

<p>The effect on the dependent variable will not happen</p> Signup and view all the answers

What is the first step in hypothesis testing?

<p>State the null and alternative hypothesis (A)</p> Signup and view all the answers

A sample is always larger than the entire population.

<p>False (B)</p> Signup and view all the answers

What defines a representative sample?

<p>A representative sample is a subset of the population that accurately reflects the population, including its important differences.</p> Signup and view all the answers

The _____ is the process of selecting the right individuals, objects, or events as representatives for the entire population.

<p>sampling</p> Signup and view all the answers

Match the following terms with their definitions:

<p>Population = The entire group of interest for a study Sampling Frame = The subset of the population you can sample from Element = A single member of the population Subject = A single member of the sample</p> Signup and view all the answers

Which step involves executing the sampling process?

<p>Execute the sampling process (B)</p> Signup and view all the answers

Normality in data means that a normal distribution is not presumed.

<p>False (B)</p> Signup and view all the answers

The process of selecting the right individuals, objects, or events as representatives for the entire population is known as _____ .

<p>sampling</p> Signup and view all the answers

What is a characteristic of a double-blinded study?

<p>Neither the experimenter nor the subjects know whether the treatment was given. (B)</p> Signup and view all the answers

The Solomon Four-Group Design involves more than two groups.

<p>True (A)</p> Signup and view all the answers

What does the treatment effect in a pre- and post-test experimental design represent?

<p>The difference between the post-test and pre-test measurements.</p> Signup and view all the answers

In quasi-experimental designs, the treatment effect can be calculated as O2 - O1, where O refers to _____.

<p>observations</p> Signup and view all the answers

Match the experimental design with its description:

<p>True Experimental Design = Involves both experimental and control groups with pre- and post-testing Quasi-Experimental Design = Uses existing groups without random assignment Ex Post Facto Design = Analyzes outcomes based on past exposure to variables Simulation = Studies phenomena in a controlled environment without specific cause-effect relationships</p> Signup and view all the answers

Which of the following is NOT a threat to the validity of time series data?

<p>Instrumentation effects (D)</p> Signup and view all the answers

A sensory study including a diverse participant group accurately reflects the experiences of all people.

<p>False (B)</p> Signup and view all the answers

Describe the purpose of using a time series design in experiments.

<p>To collect data on the same variable at regular intervals over time.</p> Signup and view all the answers

What is the main purpose of a literature review?

<p>To evaluate documents critically in relation to proposed research (C)</p> Signup and view all the answers

A literature review eliminates the risk of 'reinventing the wheel'.

<p>True (A)</p> Signup and view all the answers

What type of study aims to relate findings to the findings of others?

<p>Contribution study</p> Signup and view all the answers

A literature review provides useful insights into the research methods that others have used to provide an answer to similar research ______.

<p>questions</p> Signup and view all the answers

Match each type of study with its appropriate purpose:

<p>Descriptive study = Describe what is already known Inductive study = Find an argument for exploratory study Deductive study = Identify variables and expected relationships Critical study = Evaluate the effectiveness of key terms and context</p> Signup and view all the answers

Which of the following is NOT a function of a literature review?

<p>Disregarding previous findings (B)</p> Signup and view all the answers

Literature reviews only include published documents.

<p>False (B)</p> Signup and view all the answers

What is the independent variable in an experimental design?

<p>The variable that is manipulated (D)</p> Signup and view all the answers

What do literature reviews help with in terms of terminology?

<p>Introducing relevant terminology and defining key terms</p> Signup and view all the answers

In experimental design, extraneous variables do not need to be controlled for.

<p>False (B)</p> Signup and view all the answers

What technique involves randomly assigning participants to groups in an experiment?

<p>Randomization</p> Signup and view all the answers

The manipulation of the independent variable is referred to as _______.

<p>treatment</p> Signup and view all the answers

Which of the following is NOT a condition for proving cause-and-effect relationships?

<p>The dependent variable should be manipulated (A)</p> Signup and view all the answers

Anonymity and confidentiality are unimportant when conducting research.

<p>False (B)</p> Signup and view all the answers

What is one possible advantage of using multiple methods in data collection?

<p>Diminishing potential disadvantages or bias</p> Signup and view all the answers

What does the null hypothesis (H0) state?

<p>There is no effect. (B)</p> Signup and view all the answers

A Type I error occurs when the null hypothesis is incorrectly accepted.

<p>False (B)</p> Signup and view all the answers

What is the common significance level (alpha) used in hypothesis testing?

<p>0.05</p> Signup and view all the answers

We accept the null hypothesis when we fail to reject it, which can also be connected to a Type ______ error.

<p>II</p> Signup and view all the answers

Match the following terms related to hypothesis testing with their definitions:

<p>Type I error = Rejecting the null hypothesis when it is true Type II error = Failing to reject the null hypothesis when it is false Alpha = Significance level indicating the probability of Type I error Beta = Probability of committing a Type II error</p> Signup and view all the answers

Which of the following is the first step in hypothesis testing?

<p>State the null and alternative hypotheses. (C)</p> Signup and view all the answers

The power of a test refers to the probability of failing to reject the null hypothesis when it is actually true.

<p>False (B)</p> Signup and view all the answers

In hypothesis testing, what do you compare to determine if you can reject the null hypothesis?

<p>The found level of significance with the desired level of significance.</p> Signup and view all the answers

Flashcards

Literature Review

A critical analysis of existing research on a topic, aiming to define the research problem, understand existing knowledge, and identify gaps or inconsistencies.

Positioning in a Literature Review

The process of placing your research within the context of existing knowledge, demonstrating its relevance and potential contributions.

Novelty in a Literature Review

Identifying new areas of inquiry or unexplored aspects within a research topic, ensuring your work doesn't simply repeat what's already been done.

Contribution in a Literature Review

Connecting your research to relevant academic discussions and debates, showcasing the broader impact of your findings.

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Clarity in a Literature Review

Introducing and defining key terms and concepts used in your research, ensuring clear communication and understanding.

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Guidance in a Literature Review

Gaining insights into research methods and techniques used by others, providing guidance for your own methodology.

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Descriptive Literature Review

A type of literature review where the goal is to describe the current state of knowledge on a topic and identify potential applications.

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Inductive Literature Review

A type of literature review where the aim is to provide justifications and arguments for conducting an exploratory study, typically in emerging or under-researched areas.

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Moderating Variable

A variable that influences the relationship between the independent and dependent variable, strengthening or weakening the effect.

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Mediating Variable

A variable that acts as an intermediary between the independent and dependent variable, explaining the mechanism of the effect.

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Independent Variable

The variable that is being manipulated or changed in an experiment.

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Dependent Variable

The variable that is being measured or observed in an experiment. It's the outcome.

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Conceptual Model

A visual representation of the relationships between variables, showing how they influence each other.

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Positive Relationship

When a variable moves in the same direction as another variable. For example, as one increases, the other also increases.

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Opposite Relationship

When a variable moves in the opposite direction of another variable. For example, as one increases, the other decreases.

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Contingent Effect

It adds variance to the dependent variable, modifying the original relationship between the independent and dependent variables.

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Hypothesis Testing

A process used to determine if the null hypothesis can be rejected, providing evidence to support an alternative hypothesis.

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Population

The entire group of individuals, objects, or events that are the focus of the research.

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Sample

A smaller group selected from the population to represent the whole.

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Sampling Frame

The actual subset of the population that can be included in the sample. It may not represent the whole population.

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Representative Sample

A sample that accurately reflects the characteristics of the population.

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Normal Distribution

The assumed distribution of data in many statistical analyses.

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Null Hypothesis

A statement that there is no relationship or effect between variables.

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Alternative Hypothesis

A statement that there is a relationship or effect between variables.

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Pre- and post-test experimental group design

A design that features a pre-test and post-test for a single group receiving the treatment. The treatment effect is calculated as the difference between the post-test and pre-test scores.

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Pre- and post-test experimental and control groups

Design that uses a pre-test and post-test for both an experimental group (receives treatment) and a control group (doesn't receive treatment). The treatment effect is calculated by subtracting the difference in scores of the control group from the difference in scores of the experimental group.

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Time series design

A design that involves collecting data on the same variable at regular intervals. This allows for observing trends and patterns over time. However, it's important to consider potential threats such as history, testing, mortality and maturation effects.

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Simulation

A design that aims to study real-world phenomena in a more controlled environment. It focuses on understanding how the system as a whole works rather than specific cause-effect relationships.

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Ex post facto design

A design where the independent variable is not manipulated by the researcher. Instead, participants are grouped based on their pre-existing exposure to the independent variable (e.g., those who received a training program vs. those who didn't).

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Double-blinded studies

A design where both the experimenter and the participants are unaware of whether or not the treatment was given. This helps to minimize bias and ensure that the results are truly due to the treatment itself.

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Back Translation

Back translation is a method used to check if a questionnaire truly measures the same variable across different languages or cultures. It involves translating the questionnaire into another language, then back into the original, comparing the final version to the original to identify any differences that might arise from translation bias.

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Multimethod Data Collection

Multiple methods of data collection, such as administering questionnaires both in person and via email, can help mitigate potential disadvantages of a single method, but it can also introduce bias if explanations are not consistent across methods.

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Experimental Design

In research, an experimental design is specifically designed to investigate cause-and-effect relationships between variables.

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Cause-and-Effect Proof

To establish a cause-and-effect relationship, three conditions must be met. First, the independent and dependent variables must covary, meaning they change together. Second, the independent variable must precede the dependent variable in time. Finally, the researcher must control for extraneous variables, ensuring only the independent variable is responsible for the change in the dependent variable.

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Extraneous Variables

Extraneous variables are factors that could also influence the dependent variable, potentially confounding the results of an experiment. These variables need to be controlled to isolate the effect of the independent variable.

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Treatment

Treatment refers to the manipulation of the independent variable in an experiment. It's the specific action or intervention that is being tested.

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Hypothesis

A testable statement that predicts a relationship between variables.

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Null Hypothesis (H0)

States that there is NO relationship or effect between variables. It's assumed to be true until proven otherwise.

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Alternative Hypothesis (H1)

States that there IS a relationship or effect between variables. This is what you're trying to prove.

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Type I Error

The probability of rejecting the null hypothesis when it is actually true. It's like saying 'there's a difference' when there isn't.

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Type II Error

The probability of failing to reject the null hypothesis when it is actually false. It's like saying 'there's no difference' when there is.

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Significance Level (Alpha)

The level of significance you set to decide whether to reject the null hypothesis. Typically set at 0.05, meaning there's a 5% chance of a Type I error.

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Power of the Test (1 - Beta)

The probability of finding a statistically significant result if the alternative hypothesis is true. It's like the power of your test to detect an effect.

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Study Notes

Introduction to Research

  • Business research is a process of finding solutions to problems through targeted and systematic study. The systematic approach ensures objective and data-driven answers, beneficial to managers in their workplace.
  • It involves a set of steps, including identifying a problem area, outlining research objectives and questions, collecting and analyzing data, and drawing conclusions. This structured process leads to sound decisions.
  • Primary data is collected directly by researchers, while secondary data already exists. Business research often uses data from both sources, including newspapers, social media, etc.
  • Basic research aims to develop a body of knowledge, while applied research focuses on solving a specific managerial problem.

Research Areas

  • Common business research areas touch on accounting, finance, management, marketing, and human resources. Potential areas of particular interest could include mergers and acquisitions, foreign investment risk, compensation strategies, new product development, consumer behavior, conflict resolutions, employee well-being, and acceptance of new technologies.

Research Methods

  • Qualitative methods, often with smaller, non-random samples, aim to understand social phenomena. Methods like interviews, focus groups, and observations are used.
  • Quantitative methods employ larger, statistically representative samples, often focusing on numerical data. This typically allows for conclusions on a larger scale than qualitative research.

Research Approaches

  • Researchers explore various options such as internal (e.g., in-house team) and external (e.g., consultant teams) researchers. Decisions are often driven by budget, expertise needed, time availability, and organizational knowledge.
  • Good research is scientific, a systematic procedure based on reason, experience, and evidence rather than hunches and intuition.
  • The hallmarks of good research include: purposiveness, rigor, testability, replicability, precision and confidence, objectivity, generalizability, and parsimony.

Defining the Management Problem

  • To start an applied research project, a manager often needs further information or wants to find an area for improvement. It could be a new product launch, entering a new market, or any other operational concern.
  • The "action problem" type often involves identifying a difference between the desired state and actual state, such as poor employee satisfaction or slow sales.
  • Defining the research problem involves narrowing down the management problem and turning it into a scientifically relevant question that can be explored and evaluated with clear objectives.

Research Problem and Questions

  • The research problem should focus on a specific, unambiguous, and targeted concern.
  • Research questions should directly correspond to the research objectives, enabling clear and easily measurable answers.
  • Research questions, in both qualitative and quantitative research, are designed to narrow the research down to a clear scope and focus, which should inform the theoretical framework.
  • The researcher should clarify what they are seeking to understand (Research Questions/Objectives) to establish a relationship between variables

The Literature Review

  • The literature review gathers and critically evaluates previous research and existing theories relevant to the chosen topic.
  • It establishes the context of the study, identifies gaps in knowledge, and provides a foundation for building a strong research argument.
  • A literature review often involves evaluating previous studies' methodologies, findings, and conclusions, which provides a firm groundwork for new research.
  • Researchers should consider whether previously conducted research addresses the same topic of interest, is there a gap, are there controversies among existing theories.

Theoretical Framework & Hypotheses

  • A theoretical framework explains how variables are related and why.
  • It guides the research by explaining the expected relationships between those variables.
  • Testable hypotheses are developed based on the established relationships and theories. These hypotheses suggest predicted outcomes.
  • For instance, based on the theory that more training will increase productivity.

Sampling

  • A sample is a subset of a larger population, used to represent the entire population.
  • A representative sample accurately reflects the characteristics of the population.
  • Probability sampling methods provide each population member with a known chance of selection, useful for generalizability.
  • Non-probability sampling methods do not guarantee all members have equal chance of selection, but may be more economical when generalizability is not a key concern.
  • Researchers need various techniques like simple random sampling and stratified sampling to ensure the data collected from their sample generalizes to the target population.

Qualitative Data Analysis

  • Qualitative data analysis involves a three-step process: data reduction (coding), data display (organization), and drawing conclusions. Through these, researchers analyze data (e.g., interviews and observation) to identify patterns, themes, and relationships to answer research questions.

Quantitative Data Analysis

  • Quantitative data analysis starts by inputting the collected data into a statistical software package. This allows for data entry, cleaning, manipulation, and further analysis.
  • This data is then analyzed to find patterns to help determine the validity and significance of relationships.

Experimental Designs

  • To test cause-and-effect relationships or test a new theory, researchers use rigorous methods within controlled experimental settings.
  • Experimental designs include factors to consider like the setting, sample size, participant sampling, groups, and measurements.

Questionnaire Design

  • Researchers should carefully consider the wording and the structure to avoid bias or misunderstandings.
  • Careful consideration of question type (closed vs open), wording, and sequencing ensure high quality.
  • Validity and reliability concerns apply to questionnaires to ensure the measurement instrument is both repeatable and reflects the desired constructs
  • Researchers are mindful of issues like social desirability bias when designing questionnaires.

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