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Research Methods in Business Psychology

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Questions and Answers

What is the primary purpose of research in business psychology and behavioural science?

To solve problems and expand knowledge

What are the two key components of the research process?

Investigate and Analyse

What is the main difference between a broad and specific definition of research?

A broad definition includes studying or investigating a subject, while a specific definition involves systematic inquiry using orderly and disciplined methods.

What is the primary goal of naturalistic observation, surveys, and experimental research in business psychology and behavioural science?

To gather data Signup and view all the answers

According to Clarke et al. (2000), what is research?

The discovery of new facts through systematic scientific enquiry Signup and view all the answers

What are the key questions that researchers should ask when formulating a research topic?

Who? What? Where? When? Why? How? Signup and view all the answers

What is the primary reason why sound information and solid research are needed in today's business environment?

To gain a competitive advantage and to make informed decisions in the face of increasing globalisation, changing consumer behaviour, and technological growth. Signup and view all the answers

What is the main difference between business research and scientific research in terms of their approach and methodology?

Business research is more focused on gaining a competitive advantage and is often kept secret, whereas scientific research is more rigorous in its concepts and procedures, and is typically undertaken in the public domain. Signup and view all the answers

What is the role of research in informing policy decisions, and how does it support funding applications?

Research plays a crucial role in informing policy decisions by providing evidence-based information, and it supports funding applications by providing a solid foundation for grant proposals and funding requests. Signup and view all the answers

How does the increasing importance of the capital markets contribute to the demand for sound information and solid research?

The increasing importance of the capital markets creates a need for accurate and reliable information, as investors and stakeholders require sound data to make informed investment decisions, which in turn drives the demand for solid research. Signup and view all the answers

What are some examples of where sound information and solid research are needed, and how do they impact business decisions?

Examples include market research, competitor analysis, and customer insights, which are essential for businesses to make informed decisions about product development, marketing strategies, and investment opportunities. Signup and view all the answers

How does the opening up of new markets contribute to the demand for sound information and solid research?

The opening up of new markets creates new opportunities for businesses, but also requires them to adapt to new market conditions, consumer preferences, and regulatory environments, which drives the demand for sound information and solid research. Signup and view all the answers