16 Questions
What are the characteristics of the scientific method?
Empirical, Systematic, Objective, Logical, Cyclical
What is the purpose of a literature review in research?
To provide an overview of existing research and knowledge on a specific topic.
What is the difference between qualitative and quantitative research?
Qualitative research focuses on understanding the meaning and context of phenomena, while quantitative research focuses on measuring and analyzing numerical data.
What are the types of non-probability sampling?
Convenience sampling, Judgmental sampling, Quota sampling, Snowball sampling
What is the purpose of survey research?
To collect data from a sample of individuals to describe, compare, or explain their knowledge, attitudes, and behaviors.
What is the difference between descriptive and analytical surveys?
Descriptive surveys aim to document current conditions or attitudes, while analytical surveys aim to describe and explain why situations exist by examining multiple variables.
What are the basic rules of questionnaire design?
Understand the goals of the project, only include relevant questions, questions should be clear and unambiguous, accurately communicate what is required from the respondents, and not assume respondents understand the questions they are asked.
What are the advantages of survey research?
They can be used to investigate problems in realistic settings, the cost is reasonable considering the amount of information gathered, large amounts of data can be collected with relative ease, and helpful data for survey research already exist.
What are the disadvantages of survey research?
Causal relationship between dependent and independent variables cannot be established, inappropriate wording and placement of questions can bias results, potential problem of talking to the wrong people, and some survey research is becoming more difficult to conduct.
What are the different types of surveys mentioned in the text?
Mail, telephone, personal interview, group administration, and the internet.
What are the basic considerations for questionnaire design in a mail survey?
Questions must be easy to read and understand, as respondents can't ask questions.
What is the potential problem associated with telephone surveys?
Talking to the wrong people.
What are the two types of questions mentioned in the text?
Open-ended questions and closed-ended questions.
What is the purpose of open-ended questions in media research?
Open-ended questions allow for detailed and varied responses, providing deeper insights into respondents' perspectives and experiences.
What are the advantages of using existing data sources in survey research?
It allows researchers to access a large volume of information with relative ease, and it can provide valuable historical or pre-existing data for analysis.
What should researchers be careful with when using personal interview as a data collection technique?
They should be careful with personal and sensitive questions.
This quiz covers topics such as the definition of research, development of mass media research, characteristics of the scientific method, research procedures, selecting a research topic, determining topic relevance, literature review, independent and dependent variables, stating a hypothesis or research question, qualitative and quantitative research, and operational definitions.
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