Research Methods and Purpose

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29 Questions

What is the primary objective of research?

To generate and expand knowledge

What is the characteristic of research that ensures it can be repeated in different environments?

Transmittable

What is the role of ethics in business research?

To promote the aims of research

What is the outcome of research that deals with problems, attitudes, and opinions?

Forecasting and planning

What is the characteristic of research that ensures it is based on facts?

Empirical

Why is it important to ensure accountability in research?

To ensure that researchers are accountable to the public

What significant event occurred in the AI field in the 1970s and 1980s?

AI winter followed by AI renaissance

What is the primary objective of businesses in adopting AI and ML, according to the Frost & Sullivan report?

Enhancing revenue growth and improving operational effectiveness

What was a notable development in AI in the 1990s?

Significant advancements in speech and video processing

What is the term used to describe the creation of fake videos or audio files, developed in the early 2000s?

Deepfake technology

What is the percentage of businesses that recognize the importance of AI and ML, according to the Frost & Sullivan report?

87%

What is one of the key benefits of AI in the business industry?

Personalized customer services and experience

What is one of the challenges of AI in the business industry?

Job losses and Organization Restructuring

What is the name of the AI tool launched in 2022?

ChatGPT

What is a characteristic of an effective search strategy?

Comprehensive

What is a basic search technique?

Keyword searching

What is a result of conducting an effective search strategy?

Informed decision making

What is the purpose of using quotation marks when searching?

To search for exact phrases

What is the advantage of using Advanced Search Techniques?

It provides more precise and customized results

What is the purpose of using parentheses in search queries?

To group search terms and operators

What is the advantage of using filters and facets in search queries?

It provides more precise and customized results

What is the purpose of using wildcards in search queries?

To search for forgotten or unclear topics

What is the main characteristic of a database?

It is an organized collection of information stored electronically

What is the primary objective of Applied research?

To find a solution for an immediate problem facing the organization

What type of research is concerned with the description of a state of affairs as it exists at present?

Descriptive research

What is the main characteristic of Quantitative research?

Concerned with phenomenon relating to quality

What is the main objective of Fundamental research?

To generalize and formulate theories

What is the term for research that relies on experience and observation alone?

Empirical research

What type of research is concerned with abstract ideas or theory?

Conceptual research

This quiz covers the definition and purpose of research, including the systematic process and scientific method used to identify relationships and answer questions.

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