Research Methods and Purpose

Play an AI-generated podcast conversation about this lesson

What is the primary objective of research?

To reduce the level of risk in decision-making
To generate and expand knowledge (correct)
To expand knowledge and clarify doubtful facts
To improve critical thinking skills

What is the characteristic of research that ensures it can be repeated in different environments?

Empirical
Systematic
Transmittable (correct)
Logical

What is the role of ethics in business research?

To guide human behavior and judgment
To avoid errors in research
To ensure accountability to the public
To promote the aims of research (correct)

What is the outcome of research that deals with problems, attitudes, and opinions?

Forecasting and planning (D) Signup and view all the answers

What is the characteristic of research that ensures it is based on facts?

Empirical (B) Signup and view all the answers

Why is it important to ensure accountability in research?

To ensure that researchers are accountable to the public (C) Signup and view all the answers

What significant event occurred in the AI field in the 1970s and 1980s?

AI winter followed by AI renaissance (A) Signup and view all the answers

What is the primary objective of businesses in adopting AI and ML, according to the Frost & Sullivan report?

Enhancing revenue growth and improving operational effectiveness (C) Signup and view all the answers

What was a notable development in AI in the 1990s?

Significant advancements in speech and video processing (A) Signup and view all the answers

What is the term used to describe the creation of fake videos or audio files, developed in the early 2000s?

Deepfake technology (C) Signup and view all the answers

What is the percentage of businesses that recognize the importance of AI and ML, according to the Frost & Sullivan report?

87% (A) Signup and view all the answers

What is one of the key benefits of AI in the business industry?

Personalized customer services and experience (C) Signup and view all the answers

What is one of the challenges of AI in the business industry?

Job losses and Organization Restructuring (A) Signup and view all the answers

What is the name of the AI tool launched in 2022?

ChatGPT (C) Signup and view all the answers

What is a characteristic of an effective search strategy?

Comprehensive (A) Signup and view all the answers

What is a basic search technique?

Keyword searching (A) Signup and view all the answers

What is a result of conducting an effective search strategy?

Informed decision making (B) Signup and view all the answers

What is the purpose of using quotation marks when searching?

To search for exact phrases (C) Signup and view all the answers

What is the advantage of using Advanced Search Techniques?

It provides more precise and customized results (C) Signup and view all the answers

What is the purpose of using parentheses in search queries?

To group search terms and operators (C) Signup and view all the answers

What is the advantage of using filters and facets in search queries?

It provides more precise and customized results (B) Signup and view all the answers

What is the purpose of using wildcards in search queries?

To search for forgotten or unclear topics (B) Signup and view all the answers

What is the main characteristic of a database?

It is an organized collection of information stored electronically (C) Signup and view all the answers

What is the primary objective of Applied research?

To find a solution for an immediate problem facing the organization (C) Signup and view all the answers

What type of research is concerned with the description of a state of affairs as it exists at present?

Descriptive research (A) Signup and view all the answers

What is the main characteristic of Quantitative research?

Concerned with phenomenon relating to quality (B) Signup and view all the answers