Research Methodology Week 1
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Questions and Answers

What is the maximum number of points achievable for "Content" criteria in the Rubric?

  • 7
  • 4
  • 10 (correct)
  • 13

What is the minimum number of points that can be earned in the "Content" criteria for a "Sufficiently developed content" rating based on the rubric?

  • 13
  • 4
  • 7 (correct)
  • 10

Which of the following is NOT a requirement for a "Substantially developed content" rating under the "Content" criteria?

  • Elaborate supporting details
  • Clear and coherent ideas
  • Objective ideas
  • Sufficient supporting details (correct)

What rating in the "Content" criteria would be given to research with vague and difficult-to-understand ideas, but has at least 2 out of the 3 information correct and appropriate?

<p>Limited content (B)</p> Signup and view all the answers

Which of the following is NOT considered in the "Content" grading criteria?

<p>Research design, research environment, and research respondents are appropriate (A)</p> Signup and view all the answers

What is the primary goal of an experimental design in research?

<p>To determine if one factor causes a change in another. (A)</p> Signup and view all the answers

Which of the following is NOT a type of non-experimental research design?

<p>Randomized controlled trial (A)</p> Signup and view all the answers

What is a key characteristic of quasi-experimental designs?

<p>Researchers cannot randomly assign participants to groups. (C)</p> Signup and view all the answers

What is the main advantage of using a mixed methods research design?

<p>It provides a more comprehensive understanding of a research problem. (B)</p> Signup and view all the answers

Why is it important to clearly define the research environment in a research proposal?

<p>To provide context for the findings and their implications. (B)</p> Signup and view all the answers

What does 'research respondents' refer to in the context of a research proposal?

<p>The individuals or groups who will be surveyed. (A)</p> Signup and view all the answers

In the provided text, which research design is best suited for investigating the causal relationship between two variables?

<p>Experimental research (B)</p> Signup and view all the answers

Which of the following is NOT a key consideration when choosing a research design?

<p>The opinions of the researcher's colleagues (C)</p> Signup and view all the answers

What aspect of research methodology does 'research design' address?

<p>The type of design used in the study (D)</p> Signup and view all the answers

Which component of research methodology focuses on the location of the study?

<p>Research Environment (A)</p> Signup and view all the answers

What does the term 'ethical considerations' refer to in research methodology?

<p>The moral principles guiding the research (B)</p> Signup and view all the answers

Which question does NOT belong under the research respondents section of methodology?

<p>What is the objective of the study? (A)</p> Signup and view all the answers

In comparing Jenner and Kendrick's studies, what significant methodological component is different in Kendrick's research?

<p>Use of a control group (D)</p> Signup and view all the answers

What is the primary focus of 'data gathering procedures' in research methodology?

<p>Collecting data effectively (D)</p> Signup and view all the answers

What question should be addressed in the section dealing with research instruments?

<p>What tools will be used to collect data? (C)</p> Signup and view all the answers

What is the main purpose of the research methodology in a study?

<p>To provide a framework for conducting and validating the research (C)</p> Signup and view all the answers

What is the primary focus of qualitative research?

<p>Understanding behavior and perception of a target audience (C)</p> Signup and view all the answers

Which of the following is a characteristic of phenomenological research?

<p>It emphasizes the participants' lived experiences. (C)</p> Signup and view all the answers

What is the main goal of ethnographic research?

<p>To describe and understand the culture of a specific group. (C)</p> Signup and view all the answers

Grounded theory aims to achieve which of the following?

<p>To develop a theory based on fieldwork observations. (D)</p> Signup and view all the answers

In qualitative research, the use of open-ended and conversational communication is intended to reveal what aspects?

<p>The beliefs, values, and feelings behind participants' thoughts. (A)</p> Signup and view all the answers

Which type of qualitative research method is highly concerned with participants' feelings during an event?

<p>Phenomenology (A)</p> Signup and view all the answers

What is an example of utilizing ethnographic research in business?

<p>Testing new products in beta groups. (C)</p> Signup and view all the answers

Which statement accurately describes the significance of qualitative research in the humanities?

<p>It captures subjective experiences that lend insight into human behavior. (C)</p> Signup and view all the answers

Which of the following best describes correlational research?

<p>A research method that explores the relationship between two or more variables without manipulation. (C)</p> Signup and view all the answers

Why might correlational research be considered a type of descriptive research?

<p>Because it focuses on collecting and analyzing data without manipulating variables. (D)</p> Signup and view all the answers

What is one of the main goals of survey research?

<p>To collect information from a group of individuals about their experiences, opinions, or behaviors. (A)</p> Signup and view all the answers

What is the key characteristic of a mixed methods research design?

<p>It combines both quantitative and qualitative data in a single study. (A)</p> Signup and view all the answers

Which of the following is NOT a potential benefit of using a mixed methods research design?

<p>Increased research cost and complexity. (B)</p> Signup and view all the answers

What does the term "synergistic" mean in the context of mixed methods research?

<p>The combined use of quantitative and qualitative data results in a greater understanding than either method alone. (B)</p> Signup and view all the answers

Why is it important to consider the target population and sample size when planning research?

<p>To ensure that the research findings can be generalized to the entire population. (B)</p> Signup and view all the answers

Which of the following is NOT a key question to consider when planning a research study?

<p>What funding sources are available? (D)</p> Signup and view all the answers

What is the main characteristic that distinguishes quantitative research from qualitative research?

<p>It uses numerical data for statistical analysis. (C)</p> Signup and view all the answers

Which of the following is NOT a characteristic of quantitative research?

<p>Focuses on subjective interpretations (C)</p> Signup and view all the answers

Which research design is particularly useful for establishing a cause-and-effect relationship between variables?

<p>Experimental Research (D)</p> Signup and view all the answers

What is the main goal of experimental research?

<p>To establish a cause-and-effect relationship between variables. (B)</p> Signup and view all the answers

What is a key difference between true experimental and quasi-experimental research?

<p>True experimental research uses a control group, while quasi-experimental research does not. (B)</p> Signup and view all the answers

Which of the following is an example of a variable that could be measured in quantitative research?

<p>The average height of students in a class. (D)</p> Signup and view all the answers

What is the primary purpose of using quantitative research designs in business?

<p>To make data-driven decisions based on objective measurements. (C)</p> Signup and view all the answers

How does narrative research differ from quantitative research?

<p>It focuses on understanding a phenomenon through storytelling and chronological order. (B)</p> Signup and view all the answers

Flashcards

Research Design

The plan or structure used to conduct a research study. It outlines the methods and procedures used to collect and analyze data.

Research Environment

The setting where the research takes place. It can be a laboratory, a classroom, a community, or any other location where data is collected.

Research Respondents

The individuals or groups who participate in a research study. They provide data for the research.

Research Instruments

Tools or instruments used to collect data in a research study. Examples include questionnaires, interviews, observations, and experiments.

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Data Gathering Procedures

The specific steps taken to gather data in a research study. It describes how researchers collect information from respondents.

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Data Analysis

The methods used to analyze and interpret the data collected in a research study. It involves organizing, summarizing, and drawing conclusions from the data.

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Ethical Considerations

Considerations related to ethical principles involved in research. This includes respecting participants' rights, privacy, and well-being.

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Research Methodology

The part of a research paper that outlines the procedures and methods used to conduct the study. It provides a detailed explanation of how the research was conducted.

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Correlational Research

A type of research that examines the relationship between two or more variables without manipulating any of them.

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Mixed Method Research Design

A research design that combines both quantitative and qualitative data to gain a more comprehensive understanding of a research problem.

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Survey Research

A method of collecting data by asking questions to a group of people. It involves a structured process to gain insights into various topics.

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Descriptive Research

A research design that focuses on describing and understanding a phenomenon or situation as it naturally occurs.

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Quantitative Research

A research approach that gathers and analyzes numerical data, such as measurements or scores, to identify patterns and relationships.

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Experimental Research

A research method that systematically manipulates variables to determine cause-and-effect relationships.

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True Experimental Research

A type of experimental research where participants are randomly assigned to groups to ensure a fair comparison.

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Quasi-Experimental Research

A type of experimental research where participants are not randomly assigned to groups, potentially limiting the ability to establish cause and effect.

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Qualitative Research

A research approach that focuses on understanding experiences, perspectives, and meanings through non-numerical data, like interviews or observations.

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Buyer Persona

A fictional representation of a target customer based on research and data, used to understand their needs and behaviors.

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Narrative Method

Using a narrative approach to showcase how products or services address customer needs and challenges throughout their journey.

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Sample

A group of people who are representative of the larger population being studied.

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What is qualitative research?

Qualitative research focuses on understanding the "why" behind people's thoughts and behaviors through open-ended conversations and observations.

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Phenomenological Research

Phenomenological research aims to capture the "lived experiences" of participants. It seeks to understand how they experience a specific event or situation.

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Ethnographic Research

Ethnographic research focuses on studying the culture of a specific group of people. Researchers immerse themselves in the group's life to understand their beliefs, values, and behaviors.

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Grounded Theory Research

Grounded theory research aims to build a theory from the ground up, based on observations from the field. It seeks to understand why a course of action evolved the way it did.

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Data collection methods in qualitative research

This method uses interviews, observations, and surveys to gather information from individuals.

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Applications of Qualitative Research

Qualitative research is often used in the humanities and social sciences, such as anthropology, sociology, education, and health sciences. It provides a deeper understanding of human behavior and experiences.

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Purpose of Qualitative Research

Qualitative research aims to reveal the behavior and perception of a target audience with reference to a particular topic.

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Benefits of Qualitative Research for Businesses

Qualitative research provides insights into the "why" behind people's choices and behaviors, offering valuable information for business decisions.

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Experimental Research Design

A research design that aims to establish a cause-and-effect relationship between variables by manipulating one variable (independent variable) and observing its impact on another variable (dependent variable).

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Non-Experimental Research Design

A research design where the researcher has no control over the independent variable, and the relationship between variables is observed, but not manipulated.

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True or Randomized Experimental Design

A type of experimental research design where the researcher randomly assigns participants to different groups, ensuring that each group has an equal chance of receiving the treatment or control condition. This design helps eliminate bias and establish a causal relationship.

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Quasi Experimental/Causal-Comparative Design

A type of experimental research design where the researcher cannot randomly assign participants to groups. This design is often used when it is not practical or ethical to manipulate the independent variable.

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Descriptive Research Design

These studies aim to describe and understand a phenomenon or population without manipulating variables. Examples include surveys, interviews, and observations.

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Correlational Research Design

This type of non-experimental design focuses on examining the relationship between two or more variables without trying to establish causality. It aims to understand the patterns and correlations between variables.

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Survey Research Design

This research design uses a form of questionnaire or interview to gather information from a sample of people about their thoughts, beliefs, attitudes, or behaviors on a particular topic.

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Study Notes

Research I - Week 1

  • Research methodology focuses on the "how" of research, outlining the processes and procedures
  • It details how research is conducted and validated
  • The research methodology section of a paper includes research design, environment, respondents, instruments, data gathering procedures, data analysis, and ethical considerations
  • Research design is a framework to answer research questions, guiding data collection and analysis
  • Qualitative research aims to understand a phenomenon from participants' perspectives, using non-numerical data (e.g., text, video, audio)
  • Quantitative research uses numerical data to generalize findings to a larger population
  • Mixed methods research combines qualitative and quantitative approaches for a more thorough understanding
  • Key research methods under qualitative research include: Phenomenological research (describing participant experiences), Ethnography (studying culture), Grounded theory (exploring why actions occurred), and Case studies (in-depth look at a single subject)
  • Key quantitative research methods include: Historical research (examining past events), Narrative research (using stories), Experimental research (manipulating variables), and Causal-comparative/quasi-experimental research (establishing cause-effect relationships in non-experimental settings)
  • Descriptive research accurately depicts a situation or population; correlational research identifies relationships between variables; survey research collects information from respondents
  • Mixed methods research combines both approaches to gain a more complete picture

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Research I Q3 Lesson 1 PDF

Description

Explore the basics of research methodology in this Week 1 quiz. Understand the differences between qualitative, quantitative, and mixed methods research, and learn about key components such as research design, ethical considerations, and various research techniques. Perfect for beginners in research studies!

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