Research Methodology: Population and Samples
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Questions and Answers

What is a population in research terms?

  • A small subgroup of subjects chosen from a larger group
  • A subset of data collected from ongoing business activities
  • A portion of the population of items or individuals
  • All the items or individuals about which you want to draw conclusions (correct)
  • What is the primary advantage of collecting data via sampling?

  • It is easier to analyze the entire population
  • It is more practical to analyze the entire population
  • It is less time consuming and less costly than selecting every item in the population (correct)
  • It is more costly than selecting every item in the population
  • What is an example of a subpopulation?

  • A subset of data collected from ongoing business activities
  • A sample of size 4 from a population of size 40
  • Children in day care on a particular city (correct)
  • All children enrolled in day-care centers
  • What is a source of data?

    <p>All of the above</p> Signup and view all the answers

    What is an example of collecting data from ongoing business activities?

    <p>A bank studying years of financial transactions to help identify patterns of fraud</p> Signup and view all the answers

    What is the relationship between a population and a sample?

    <p>A sample is a small subgroup of a population</p> Signup and view all the answers

    What type of data is provided by investment services about a company?

    <p>Financial data</p> Signup and view all the answers

    What is the primary objective of a survey asking people which laundry detergent has the best stain-removing abilities?

    <p>To gather opinions and preferences from a population</p> Signup and view all the answers

    What is the main difference between an observational study and a designed experiment?

    <p>The level of control over the experiment</p> Signup and view all the answers

    What is an example of data collected from a designed experiment?

    <p>Consumer testing of different versions of a product</p> Signup and view all the answers

    What is the purpose of measuring the volume of traffic through an intersection?

    <p>To determine if some form of advertising at the intersection is justified</p> Signup and view all the answers

    What is the primary objective of market researchers utilizing focus groups?

    <p>To elicit unstructured responses to open-ended questions</p> Signup and view all the answers

    What is the primary characteristic of a primary source of data?

    <p>The data collector is the one using the data for analysis</p> Signup and view all the answers

    What is the goal of research studies in terms of sampling and generalization?

    <p>To apply results obtained from a sample to the larger population</p> Signup and view all the answers

    What is a characteristic of a nonrandom sample?

    <p>Every member of the population does not have an equal chance of being chosen</p> Signup and view all the answers

    Why are Internet research studies considered nonrandom samples?

    <p>Participants are volunteers and know how to use computers and have access to them</p> Signup and view all the answers

    How can the validity of web-based research be demonstrated?

    <p>By comparing the results from studies conducted on the Internet with the results of parallel studies conducted using traditional methods and evaluating the results to check if they conform to theoretical predictions</p> Signup and view all the answers

    Why do animals obtained from a single supplier not constitute a random sample?

    <p>Because they are not randomly selected from the population</p> Signup and view all the answers

    What is a key factor in increasing willingness to volunteer for research?

    <p>Making the appeal as interesting as possible</p> Signup and view all the answers

    Which of the following is a reason for using deception in research?

    <p>To study behavior that can only be observed when a person is caught off guard</p> Signup and view all the answers

    What type of deception involves providing misinformation to participants?

    <p>Direct deception</p> Signup and view all the answers

    Why might personal characteristics interact with incentives to affect volunteering?

    <p>Because personal characteristics influence how people respond to incentives</p> Signup and view all the answers

    What is a way to increase the likelihood of volunteering for research?

    <p>Offering a small reward for participation</p> Signup and view all the answers

    Which of the following can affect the decision to volunteer?

    <p>Situational factors, personal characteristics, and incentives</p> Signup and view all the answers

    What is a major concern when using deception in research?

    <p>Deception may violate requirements of informed consent</p> Signup and view all the answers

    What is a proposed solution to the problem of deception in research?

    <p>Obtaining prior consent to be deceived</p> Signup and view all the answers

    Why do proponents of using deception argue that it is necessary?

    <p>Fully informing people produces behavior different from when they are caught unaware</p> Signup and view all the answers

    What is a potential consequence of deceiving participants in research?

    <p>Participants are less likely to volunteer for future research</p> Signup and view all the answers

    What is an ethical issue raised by the use of deception in research?

    <p>Violation of informed consent</p> Signup and view all the answers

    What is a proposed approach to dealing with the ethical issues of deception?

    <p>A social contract approach between researcher and participant</p> Signup and view all the answers

    What is the primary objective of a designed experiment in collecting data?

    <p>To determine the effect of a specific treatment or intervention on a particular outcome or response.</p> Signup and view all the answers

    What is the main difference between survey data and financial data distributed by an organization?

    <p>Survey data is collected from individuals or groups through direct questioning, while financial data is collected from existing records or databases.</p> Signup and view all the answers

    How do observational studies and designed experiments differ in terms of control over the treatment?

    <p>In observational studies, there is no direct control over which items receive the treatment, whereas in designed experiments, there is direct control over which items receive the treatment.</p> Signup and view all the answers

    What is the purpose of market testing in a designed experiment?

    <p>To determine which product or promotion to use more broadly.</p> Signup and view all the answers

    What is the primary advantage of using data from a designed experiment over survey data?

    <p>Designed experiments can establish cause-and-effect relationships, while survey data is often limited to correlational relationships.</p> Signup and view all the answers

    What is the primary objective of collecting data from observational studies?

    <p>To elicit unstructured responses to open-ended questions or to observe natural phenomena.</p> Signup and view all the answers

    Why is it crucial to repeat findings using different strains of animals?

    <p>Because minor differences in a strain of rats may yield different results, and findings cannot be generalized due to differences in strains used.</p> Signup and view all the answers

    When is random sampling most crucial in research?

    <p>When you want to apply results directly to a population, for example, predicting behavior from a survey or poll.</p> Signup and view all the answers

    What is the key difference between a primary source of data and a secondary source of data?

    <p>A primary source of data is collected by the person analyzing the data, whereas a secondary source of data is collected by someone else.</p> Signup and view all the answers

    What is the goal of generalization in research studies, and how is it achieved?

    <p>The goal of generalization is to apply the results obtained from a sample to the larger population. This is achieved through random sampling, where every member of the population has an equal chance of being chosen.</p> Signup and view all the answers

    What is a limitation of using volunteer participants in research?

    <p>Volunteer bias: the sample made up of volunteers is a biased sample, and participant-related characteristics relate to volunteering.</p> Signup and view all the answers

    What are the limitations of internet research, and how can they be addressed?

    <p>Internet research uses a nonrandom sample, as participants are volunteers who have access to computers and know how to use them. This limitation can be addressed by comparing the results with traditional methods or evaluating the results against theoretical predictions.</p> Signup and view all the answers

    Why is it important to consider the realism of the research setting in research?

    <p>Because it is one of the factors that affect the generality of results, along with how independent variables are manipulated.</p> Signup and view all the answers

    What is the difference between a random sample and a nonrandom sample, and why is it important in research?

    <p>A random sample is a sample in which every member of the population has an equal chance of being chosen, whereas a nonrandom sample is a sample in which every member of the population does not have an equal chance of being chosen. This is important in research because it affects the generalizability of the results.</p> Signup and view all the answers

    What is an ethical guideline in acquiring human participants for research?

    <p>Participation should be voluntary.</p> Signup and view all the answers

    What is a consideration when recruiting participants for field experiments?

    <p>The researcher can either wait for participants to happen along or recruit participants and randomly assign them to conditions.</p> Signup and view all the answers

    Why do researchers need to be cautious when using nonrandom sampling methods, such as those obtained from a single supplier?

    <p>Researchers need to be cautious when using nonrandom sampling methods because they may not be representative of the larger population, which can affect the validity of the results.</p> Signup and view all the answers

    What are the implications of using nonrandom samples in research, and how can they be mitigated?

    <p>Nonrandom samples can lead to biased results and affect the generalizability of the findings. This can be mitigated by using techniques such as comparing the results with traditional methods or evaluating the results against theoretical predictions.</p> Signup and view all the answers

    What is the primary reason why researchers might choose to use indirect deception in their studies?

    <p>To create interesting situations that are not likely to occur naturally.</p> Signup and view all the answers

    What is the primary benefit of explicitly stating the theoretical and practical importance of research when appealing to participants for volunteerism?

    <p>It increases the likelihood of participants volunteering.</p> Signup and view all the answers

    Why is it important to avoid research tasks that may be physically or psychologically stressful when appealing to participants for volunteerism?

    <p>To increase the likelihood of participants volunteering and to reduce potential harm to participants.</p> Signup and view all the answers

    What is the main difference between direct deception and indirect deception in research?

    <p>Direct deception involves providing misinformation to participants, while indirect deception involves withholding information about the study's purposes or goals.</p> Signup and view all the answers

    How can having someone known to participants make the appeal for participants increase the likelihood of volunteering?

    <p>It increases trust and credibility in the research and the researcher.</p> Signup and view all the answers

    What is a key factor in decreasing the likelihood of participants volunteering for research?

    <p>Stress or aversive situations.</p> Signup and view all the answers

    What is a key concern when using deception in research, and how can it be addressed?

    <p>A key concern is that deceived participants may react differently from non-deceived participants, and may feel duped or develop a negative attitude towards research. This can be addressed by obtaining prior consent to be deceived, or by using a social contract approach.</p> Signup and view all the answers

    What is the potential consequence of deceiving participants in research, and how can it be mitigated?

    <p>Deceived participants may feel duped and experience a loss of self-esteem, and may be less likely to volunteer for future research. This can be mitigated by obtaining prior consent to be deceived, or by using a social contract approach.</p> Signup and view all the answers

    What is the purpose of a social contract approach in research, and how does it relate to deception?

    <p>A social contract approach involves reaching an agreement between the researcher and participant on how research should be conducted, and may involve obtaining prior consent to be deceived. This approach acknowledges that deception may be necessary in some cases, as long as human dignity is maintained.</p> Signup and view all the answers

    What is the relationship between informed consent and deception in research?

    <p>Deception may violate the requirements of informed consent, which requires participants to be fully aware of the risks and benefits of the research. Obtaining prior consent to be deceived can help address this issue.</p> Signup and view all the answers

    What is the benefit of using a cost-benefit analysis to evaluate the use of deception in research?

    <p>A cost-benefit analysis can help researchers weigh the potential benefits of using deception against the potential costs, and make a more informed decision about whether to use deception in a particular study.</p> Signup and view all the answers

    What is the proposed solution to the problem of deception in research, and how does it work?

    <p>The proposed solution is to obtain prior consent to be deceived, or to use a social contract approach. This involves obtaining agreement from participants that they are willing to be deceived, and that they understand the risks and benefits of the research.</p> Signup and view all the answers

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