Podcast
Questions and Answers
What are dependent variables in survey research?
What are dependent variables in survey research?
What is a primary advantage of using surveys?
What is a primary advantage of using surveys?
In survey terms, what does the independent variable represent?
In survey terms, what does the independent variable represent?
What can be a disadvantage of surveys?
What can be a disadvantage of surveys?
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What is often associated with survey research?
What is often associated with survey research?
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Why is the growth of survey research significant?
Why is the growth of survey research significant?
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What is acquiescence bias?
What is acquiescence bias?
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When are surveys considered poorly conducted?
When are surveys considered poorly conducted?
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What best describes the relationship between surveys and descriptive research?
What best describes the relationship between surveys and descriptive research?
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What does random sampling error result from?
What does random sampling error result from?
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What type of bias occurs when respondents use extremes in their answers?
What type of bias occurs when respondents use extremes in their answers?
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What is systematic error?
What is systematic error?
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How does interviewer bias affect survey responses?
How does interviewer bias affect survey responses?
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Which of the following best describes social desirability bias?
Which of the following best describes social desirability bias?
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What is sample bias?
What is sample bias?
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Which option describes unconscious misrepresentation in survey responses?
Which option describes unconscious misrepresentation in survey responses?
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What is a concise and descriptive statement that encapsulates the main topic of a research study called?
What is a concise and descriptive statement that encapsulates the main topic of a research study called?
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Which of the following best describes variables in a research study?
Which of the following best describes variables in a research study?
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What is the first step in the problem-definition process?
What is the first step in the problem-definition process?
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Which of the following statement types is essential for the problem-definition process?
Which of the following statement types is essential for the problem-definition process?
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What follows after identifying the key problems from symptoms in the problem-definition process?
What follows after identifying the key problems from symptoms in the problem-definition process?
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What signifies the difference between current conditions and preferable conditions?
What signifies the difference between current conditions and preferable conditions?
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Which signal word indicates a relationship between variables in a research study?
Which signal word indicates a relationship between variables in a research study?
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What is an essential outcome of the problem-definition process?
What is an essential outcome of the problem-definition process?
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What is respondent error?
What is respondent error?
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Which of the following best defines sample selection error?
Which of the following best defines sample selection error?
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What describes nonrespondents in a research context?
What describes nonrespondents in a research context?
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What is the role of interviewer error in survey research?
What is the role of interviewer error in survey research?
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What constitutes self-selection bias?
What constitutes self-selection bias?
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What is the main focus of phenomenology in qualitative research?
What is the main focus of phenomenology in qualitative research?
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What is administrative error in research?
What is administrative error in research?
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What does interviewer cheating refer to in survey context?
What does interviewer cheating refer to in survey context?
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Which qualitative research method is characterized by participant observation?
Which qualitative research method is characterized by participant observation?
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What is a key advantage of focus groups in qualitative research?
What is a key advantage of focus groups in qualitative research?
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Which of the following best describes no contacts in survey research?
Which of the following best describes no contacts in survey research?
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Which qualitative research method is best suited for discussing sensitive issues?
Which qualitative research method is best suited for discussing sensitive issues?
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What does grounded theory primarily focus on?
What does grounded theory primarily focus on?
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In which field did ethnography originate?
In which field did ethnography originate?
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What is a key limitation of qualitative research methods mentioned?
What is a key limitation of qualitative research methods mentioned?
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When conducting depth interviews, what is one of the main challenges?
When conducting depth interviews, what is one of the main challenges?
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What type of study allows analysis of response continuity over different time periods?
What type of study allows analysis of response continuity over different time periods?
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Which method involves conducting interviews at participants' doorsteps?
Which method involves conducting interviews at participants' doorsteps?
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What is a potential disadvantage of personal interviews regarding respondent privacy?
What is a potential disadvantage of personal interviews regarding respondent privacy?
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What type of study samples various segments of a population at a single point in time?
What type of study samples various segments of a population at a single point in time?
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What kind of study aims to track trends over time using successive samples?
What kind of study aims to track trends over time using successive samples?
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Which option is an example of human interactive media in research communication?
Which option is an example of human interactive media in research communication?
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What is a feature of disguised questions in interviews?
What is a feature of disguised questions in interviews?
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Which interviewing method is primarily used in commercial survey research?
Which interviewing method is primarily used in commercial survey research?
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Study Notes
Theory Building
- Deductive reasoning: Deriving conclusions from general premises about specific instances.
- Inductive reasoning: Establishing general propositions based on observed specific facts.
- Target population/sample: The specific group a research focuses on.
- Location: The geographical area or context of the research.
Problem Definition
- Importance of a good problem definition: Critical first step in the research process, ensuring alignment between research objectives and the true business "problem."
- Decision statement: A written expression of the key question(s) a research user wants answered. This is the reason for research.
- Problem complexity: Defining the problem is often the most complex stage of the research process.
- Problem definition process: Occurs when there's a gap between current conditions and a preferable state. Business performance can be worse than expected, or actual performance can be less than possible.
Research Title
- Concise and descriptive statement of the research topic.
- Typically includes the main topic and focus of the study.
- May contain signal words (influence, impact, effects, factors).
- Variables: Elements, characteristics, conditions that can vary in a research study.
Qualitative vs. Quantitative Research
- Qualitative: Addresses business objectives through techniques creating rich interpretations of market phenomena, without depending on numerical measurement. Focuses on discovering inner meanings, subjective and less structured. Involves small samples in natural settings.
- Quantitative: Addresses objectives through assessments including numerical measurement and analysis. More objective, large samples.
Secondary Data
- Sources: Internal (inside the organization) and external (outside the organization).
- Advantages: Availability, speed, cost-effectiveness.
- Disadvantages: Inappropriate design, not tailored to research needs.
Collecting Primary Data
- Survey research: Collection of primary data from respondents.
- Respondents: People who answer survey questions.
- Sample survey: Obtaining a representative subset of the target population for the study.
- Survey types: Structured/unstructured, disguised/undisguised, cross-sectional/longitudinal.
Errors in Survey Research
- Random sampling error: Statistical fluctuation due to chance variation in sample elements.
- Systematic error: Imperfect research design, respondent error, or administrative errors.
- Types of respondent error: Nonresponse, response bias (acquiescence bias, extremity bias, interviewer bias, social desirability bias).
- Administrative error: Improper administration/execution of research task (data processing error, sample selection error, interviewer errors).
Survey Communication
- Types of interviews: Personal, telephone, computer-assisted, or self-administered.
- Advantages/disadvantages of each interview type.
- Methods of self-administered questionnaires: Mail, drop-off questionnaires, fax, email, internet surveys, etc.
- Response rate: The percentage of completed questionnaires from eligible participants.
- Pretesting: Testing survey design with a small group to identify issues.
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Description
Explore the fundamental concepts of research methodology, including theory building, problem definition, and the importance of good problem statements. This quiz covers essential elements like deductive and inductive reasoning, as well as the research process and problem complexity.