media equation

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40 Questions

What is the automatic response mentioned in the text?

Belief

Why do users possibly use social rules when interacting with technology?

Because they consider the programmer

What did the users assume about the programmers of the computers they used?

There was a single programmer

Why did users express politeness to computers according to the text?

They were responding to the person who wrote the computer program

What did users not do when making their evaluations, according to the text?

Consider the programmer

What did users not consciously do when interacting with the computer, according to the text?

Suspend disbelief willingly

Why did users express politeness to computers, as per the text?

They were using social rules

What did users assume about the programmers of the computers they used?

They assumed there was a single programmer

Why is it mentioned that the use of social rules cannot be explained by the fact that technologies are created by humans?

Users did not consider the programmer

What was the automatic response mentioned in the text?

Belief in the reality of the computer

What did users not consciously do when expressing politeness to a computer?

Consider the computer as a person

What did users not do when interacting with two different computers, according to the text?

Assume there were multiple programmers

Why is it unlikely that users were subconsciously thinking about the programmer?

They assumed multiple programmers for each machine

Why is it mentioned that the explanation for the use of social rules based on technologies being created by humans can be ruled out?

Users did not consciously follow social rules

What did users not do when expressing politeness to a computer, as per the text?

Consciously think about the programmer

What is a likely goal for someone writing a letter, according to the text?

Completing a task

Why might interfaces that provide a single way of presenting information be problematic, according to the text?

They risk violating the rule of relevance

What is the potential downside of using highly technical language to avoid ambiguity, as mentioned in the text?

It can lead to obscurity

Why might it be worrisome if a user consistently resolves ambiguity incorrectly, according to the text?

The computer would seem incompetent

What is the potential consequence of rejecting socially meaningful features in interactive media, according to the text?

It is considered impolite

What is a potential downside of using highly technical language to avoid ambiguity, as mentioned in the text?

It can lead to more guesswork for users

Why might it be worrisome if a user consistently resolves ambiguity incorrectly, according to the text?

Because the computer would then seem incompetent

Why do people assume that violations of Grice's maxims have social meaning, according to the text?

Because the violations are perceived as impolite or inattentive

What is a key point about Grice's maxims, as mentioned in the text?

People will assume that violations have social meaning

Why is it mentioned that the use of social rules cannot be explained by the fact that technologies are created by humans?

Because users do not consciously think about the programmer

What is a potential downside of using highly technical language to avoid ambiguity, as mentioned in the text?

It can lead to more guesswork for users

Why might it be worrisome if a user consistently resolves ambiguity incorrectly, according to the text?

The computer would then seem incompetent

What is a likely goal for someone writing a letter, according to the text?

All of the above

What is the potential consequence of rejecting socially meaningful features in interactive media, according to the text?

It is considered impolite

What is a key point about Grice's maxims, as mentioned in the text?

Violations of the rules have social meaning

What is the recommended approach for mediated and real-life conversations, based on the text?

To judge media by their social as well as technical sophistication

Why did users become disturbed in a famous interface project, as mentioned in the text?

The character suddenly disappeared from the screen due to a bug

What is the suggested action for characters leaving the screen in media, according to the text?

They should say 'good-bye' or make a sound or gesture

What is the significance of the example provided about users expressing politeness to computers?

It highlights the impact of social norms in mediated interactions

What does the text recommend for judging media in terms of their social and technical aspects?

To consider both social and technical sophistication

Why is eye contact considered important in human-computer interaction?

It helps in understanding emotions and intentions

What is the significance of mismatched modality in human-computer interaction?

It can lead to discomfort and impolite responses

Why should product testing avoid positive bias?

To encourage honest feedback without the influence of politeness

What is the role of cultural differences in politeness in international business and media products?

Cultural differences are important and should be recognized and respected

What is the key consideration in human-computer interaction and international media products?

Recognition and respect of cultural differences

Study Notes

The Importance of Politeness in Human-Computer Interaction

  • Humans and many animals prioritize eye contact for understanding emotions and intentions
  • Lack of eye contact can cause discomfort and is considered impolite
  • Media personalities like Dan Rather and Mr. Rogers maintain eye contact to engage the audience
  • Mismatched modality in human-computer interaction can lead to discomfort and impolite responses
  • Politeness should be considered in the design of interfaces to ensure a respectful interaction
  • Product testing should avoid positive bias by using methods that do not elicit polite responses
  • Comparing products during testing can encourage honest feedback without the influence of politeness
  • Verbal responses in product testing may not always reflect true feelings due to unconscious reactions
  • Cultural differences in politeness are important in international business and media products
  • Politeness is a universal concept, but specific behaviors may vary across cultures
  • The focus on cultural differences in politeness may overshadow the common human inclination towards politeness
  • It is crucial to consider politeness in human-computer interaction and international media products while recognizing and respecting cultural differences

Test your understanding of research methodology and experimental design with this quiz. Explore how alternative explanations and definitions can impact social responses in experiments.

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