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Research Methodologies Quiz

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Questions and Answers

What is the primary purpose of basic research?

Documentation, discovery, interpretation, and R&D (correct)
Addressing immediate practical problems
Generating profit and commercial applications
Replicating prior projects for validation

What does research involve to increase understanding of a topic?

Collection, organization, and analysis of evidence (correct)
Relying solely on past work
Ignoring sources of error
Promotion of personal bias

What is a characteristic of a research project to test the validity of instruments or experiments?

Relying solely on theoretical models
Replicating elements of prior projects or the project as a whole (correct)
Using unverified instruments or procedures
Ignoring prior work in the field

What do approaches to research depend on?

Epistemologies, which vary within and between humanities and sciences (A) Signup and view all the answers

What are the activities characterized by in research?

Accounting and controlling for biases (A) Signup and view all the answers

Why is social media marketing important for businesses?

It offers unparalleled access for brands to influence purchase decisions at every stage (C) Signup and view all the answers

What is the trend in executives' prioritization of social media investments?

Executives are still prioritizing social media investments (B) Signup and view all the answers

What do the statistics from The 2023 State of Social Media Report and The 2023 Sprout Social Index™ showcase?

The increasing value placed on social media by both business leaders and consumers (A) Signup and view all the answers

What can a social media marketing strategy do for a brand?

Make or break the brand (C) Signup and view all the answers

What does the text emphasize about the modern customer journey?

Social media is an essential part of the modern customer journey (B) Signup and view all the answers