18 Questions
What is the primary objective of exploratory and qualitative research that utilizes non-probability sampling methods?
To develop an initial understanding of a small or under-researched population
What is the term for the complete group of people, sales territories, stores, etc. that share a common set of characteristics?
Population
Which sampling strategy is used to select participants based on preselected criteria based on the research question?
Purposeful Sampling
What is the term for the sampling technique where participant quotas are preset prior to sampling?
Quota Sampling
What is another name for Snowball Sampling?
Chain Referral Sampling
Why is it necessary to use sampling procedures in qualitative research?
It is not possible to study the totality of the population
What is the primary advantage of using the snowball sampling method in research?
It enables researchers to find and recruit hard-to-reach participants.
What is the term for the point at which researchers stop collecting data because they are no longer gaining new insights from respondents?
Data saturation
What is the primary strength of observational research?
It enables researchers to directly observe social phenomena.
What is the purpose of the introductory section of an interview protocol?
To provide instructions to the interviewer.
What is the term for selecting research sites based on convenience and accessibility?
Convenience sampling
What is the primary purpose of collecting basic information about the interview in an interview protocol?
To indicate the time and date of the interview.
What is the primary goal of asking opening questions in an interview?
To establish a rapport with the participant and make them feel at ease
What is the main purpose of developing an observational protocol?
To systematically record observation notes
What should be the primary focus of the researcher during the observation?
Only the aspects relevant to the research question
What is the first step in the process of observing, according to Creswell (2007)?
Selecting the research site
What should the researcher do after completing the observation?
Slowly withdraw from the site and thank the participants
What type of questions should be avoided in an interview?
Very personal questions
Study Notes
Types of Questions in Research
- Opening questions: used to get to know participants, make them feel at ease, and relate to their work or activities
- Content questions: sub-questions based on the central phenomenon being studied
Steps in Observational Research
- Select the research site: gain access through a letter of consent
- Develop an observational protocol: record observation notes, including descriptive and reflective notes
- Focus on observation: prioritize what catches your attention and relates to the research question
- Determine your role: as a researcher, decide how you will participate in the observation
- Record field notes: use the observational protocol to record observations, arranging them chronologically
- Slowly withdraw: thank participants and ask for referrals to others who may be able to contribute to the study
Data Collection Procedures
- Observation: a systematic data collection approach that uses all senses to examine people in natural settings
- Advantages of observation: allows direct access to the social phenomenon, captures true views and behaviors
Classification of Observation Methods
- No details provided
Parts of an Interview Protocol
- Basic information: time, date, location, and participants
- Introduction: instructions to the interviewer, including objectives and self-introduction
Sampling Methods
- Non-probability sampling methods: appropriate for exploratory and qualitative research
- Purposive sampling: selects participants based on preselected criteria
- Quota sampling: presets participant quotas based on characteristics such as age, sex, and class
- Snowball sampling (Chain Referral Sampling): participants refer others who may be able to contribute to the study
This quiz covers different research methodologies used in data collection, including referral sampling, convenience sampling, and saturation point.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
