Reframing Techniques in Critical Thinking

How might we offer our existing ______, products, and services to adjacent and new markets?

What are some new ______, products, and services might we create?

In the late 1990s, after a broad study of successful innovations, Doblin discovered that significant innovations can be categorized by ______.

The most profitable and sustained innovations were composed of three or more ______ of innovation.

These ten ______ of innovation can be further organized by the commercial / product innovation framework.

Years later the firm identified and cataloged a series of ______ that organizations successfully employed to innovate in each of the types.

This ______ thorough list of tactics can be used to guide idea generation and concepts development.

You don’t need to start from a ______ page: use the tactics as building blocks and to help you think through options for innovating in each type.

Use this slide in combination with the following two ______.

Doblin discovered that significant innovations can be categorized by ______ (up to that point we only categorized innovation by rate – incremental, disruptive, sustaining).