9 Questions
What is the difference between formal and informal reference groups?
Formal reference groups have clear structure, rules and membership, while informal reference groups have no rules to adhere to.
What is the difference between primary and secondary reference groups?
Primary reference groups are the people you interact with on a daily basis, while secondary reference groups are the people you don't see daily but have an effect on your purchase decisions.
What is the difference between aspirational and dissociative reference groups?
Aspirational reference groups are the groups you aspire to belong to, while dissociative reference groups are the groups you reject or avoid.
What are the different types of reference groups based on the formality of reference?
Formal and informal reference group
Which reference group is one that a person is not a member of, but is still influenced by?
Non-membership reference group
What are the determinants of reference group influence?
Visibility of product, the higher the influence, the less of a necessity the product is, conforming to reference group norms, relevance of activity in group norms
What is the difference between a primary and a secondary reference group?
Primary reference groups are people you interact with on a daily basis, while secondary reference groups are people you don't see daily but have an effect on your purchase decisions.
What is an aspirational reference group?
A group that an individual aspires to belong to, such as a political group with high salary and decision-making power.
What are the determinants of reference group influence?
Visibility of the product, the higher the influence, the less of a necessity the product is, conforming to reference group norms, and relevance of activity in group norms.
"Test Your Knowledge on Reference Groups and Consumer Behavior" - Are you familiar with the impact of reference groups on an individual's purchase decision? Take this quiz to explore the different types of reference groups, including formal and informal, primary and secondary, and membership and non-membership groups. Enhance your understanding of consumer behavior and how social groups play a significant role in shaping it. Keywords: reference groups, consumer behavior, social groups, formal, informal, primary, secondary, membership, non-membership
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