Consumer Behavior: Reference Groups Overview

<p>Reduced anxiety regarding product decisions. (A)</p> Signup and view all the answers

<p>It generates buzz that surpasses brand-owned messaging. (A)</p> Signup and view all the answers

<p>UGC appears more trustworthy and honest. (A)</p> Signup and view all the answers

<p>Testimonials are considered forms of word of mouth. (A)</p> Signup and view all the answers

<p>Compelling incentives for consumers. (C)</p> Signup and view all the answers

<p>It fosters a community for discussion and sharing. (B)</p> Signup and view all the answers

<p>By promoting fresh, locally sourced food as a unique value. (C)</p> Signup and view all the answers

<p>They are known for their expertise and influence. (D)</p> Signup and view all the answers

<p>It enhances the perceived value of the brand. (A)</p> Signup and view all the answers

<p>Incorporating testimonials in paid search ads. (D)</p> Signup and view all the answers

<p>Consumers prefer the quick and easy consumption of content via visual formats. (B)</p> Signup and view all the answers

<p>They are often introverted and avoid discussions on consumption. (D)</p> Signup and view all the answers

<p>Provide vivid consumption experiences in various formats. (C)</p> Signup and view all the answers

<p>Their reviews can significantly influence the perception of products. (C)</p> Signup and view all the answers

<p>Social networks. (B)</p> Signup and view all the answers

<p>They are early adopters in their areas of expertise. (A)</p> Signup and view all the answers

<p>By collaborating with influencers to post across various forums. (A)</p> Signup and view all the answers

<p>Social networks are mainly for sharing nonsensical information. (B)</p> Signup and view all the answers

<p>They reflect genuine consumer experiences and opinions. (A)</p> Signup and view all the answers

<p>To influence consumer behavior through product discussions. (B)</p> Signup and view all the answers

<p>They enable brands to engage with a broader audience cost-effectively. (A)</p> Signup and view all the answers

<p>By personalizing content based on user interactions. (D)</p> Signup and view all the answers

<p>To feel a connection to the brand and support its mission (D)</p> Signup and view all the answers

<p>Encouraging user feedback to promote word of mouth. (A)</p> Signup and view all the answers

<p>By highlighting previous software the customer used (B)</p> Signup and view all the answers

<p>They often have a strong influence on their followers' perceptions. (A)</p> Signup and view all the answers

<p>They are viewed as brand ambassadors without compensation (C)</p> Signup and view all the answers

<p>They create products that encourage consumer loyalty through social good (D)</p> Signup and view all the answers

<p>Replicate famous artworks using household items. (C)</p> Signup and view all the answers

<p>User-generated and relatable content. (B)</p> Signup and view all the answers

<p>It often increases trust as it is seen as more authentic (C)</p> Signup and view all the answers

<p>They influence others by sharing their expertise and experiences (C)</p> Signup and view all the answers

<p>Influencers posting personal reviews without incentives. (D)</p> Signup and view all the answers

<p>Chipotle with The Scarecrow film. (A)</p> Signup and view all the answers

<p>It requires a large budget to be successful (D)</p> Signup and view all the answers

<p>Engagement decreases with increased commercial content. (D)</p> Signup and view all the answers

<p>They enjoy feeling like influencers and solving problems for others (C)</p> Signup and view all the answers

<p>By enabling sharable and customizable content formats. (B)</p> Signup and view all the answers

<p>The uniqueness of the product they used (D)</p> Signup and view all the answers

<p>Build great products and features that inspire customers (C)</p> Signup and view all the answers

Individuals who influence the purchase decisions of others due to their knowledge, large follower base, and social influence within a specific product category.

Opinion leaders are often knowledgeable about a product category, actively follow innovations, are early adopters, and are outgoing, self-confident, and sociable.

Online reviews and posts allow quick and easy sharing of opinions about products, services, or other topics, which influence public perception.

Marketers should work with influencers (opinion leaders) to promote brands through various online channels, including social media.

Social networks are valuable channels for brands to connect with potential customers and use word-of-mouth marketing through influencers.

Content created by consumers that can be used to promote products and services.

Direct statements from consumers about their experiences with a product or service.

Content created by customers about brands or products.

UGC is seen as trustworthy and honest because it's from customers.

86% of millennials see UGC as a good measure of a brand's quality and service.

Encouraging customers to share their opinions and experiences about a brand.

Positive statements from customers about a product or service's value.

Consumers trust testimonials more than company marketing.

A characteristic that sets a brand apart from competitors.

New and creative marketing strategies.

Testimonials can appear on websites, aggregator sites like Yelp, and marketing materials.

Using social media to spread positive recommendations about a product or brand, often through visual content and user engagement.

Sharing images or videos of a product or brand, often organically, as a form of recommendation.

Platforms like Instagram let brands directly engage with consumers via likes, reposts, and comments.

Tailoring content to appeal to specific demographics or preferences to encourage sharing.

Content created by consumers, such as photos and videos, that promote a brand.

Companies like Oreo, Starbucks, and Chipotle used social media to effectively build brand awareness through user engagement and positive feedback.

Positive statements from customers about their experience with a product or service.

Testimonials show how customers use a product's features, and enable happy customers to share their enthusiasm about the product.

Encouraging customers to share their opinions and experiences about a brand.

Customers who like a product or company and want to support it, inspiring them to share their positive experiences.

Consumers trust opinions shared directly by customers more than marketing materials.

Word-of -mouth marketing is often the most cost-effective form of marketing.

In-depth reports highlighting customer experiences and product usage.

The process of changing from one software program to another.

The ability to influence others' buying decisions through knowledge and social influence.

Process where one person influences the opinions of another about a product or service.

Person influencing the buying decisions of others through their opinions.

Person whose purchasing decisions are influenced by the opinion leader.

Informal communication about products or services between peers.

Use of influencers to promote brands or products.

Person with a significant online following using their influence to promote a brand.

Specific group or type of product.

Consumer's anxiety about making a bad purchase decision