Rebranding Identity: David's Journey

Rebranding David

• David is a shy, quiet person who wants to change and become more outgoing
• He has been single for seven years and is looking for a partner
• David joined the church at 26, believing they could "pray away the gay" and moved to Utah
• He works with a pride foundation, helping people get what they need

Branding Process

• A team of people, including a stylist, graphic designer, and jingle writer, help rebrand David
• The stylist chooses a color palette for David's brand
• The graphic designer creates a logo for David
• The jingle writer helps David create a mission statement

Mission Statement and Tagline

• David's mission statement is "Exploring the Wild Frontier"
• His tagline is "Grounded by Good"

New Image and Website

• David gets a makeover, with a new wardrobe and haircut
• A website is built for David, with a clickable link to his Grindr page
• The website showcases David's values, including being hardworking and service-oriented

Focus Group Reaction

• The focus group reacts positively to David's new brand, using words like "warm", "gentle", "confident", and "kind" to describe him
• The group finds David approachable and would be friends with him
• One participant even says they would sleep with him

David's Reaction

• David is nervous about the focus group, but feels more confident after the experience
• He is emotional and grateful for the positive feedback from strangers
• David feels motivated to try new things and put himself out there more

David's Personal Life

• David is a shy, quiet person who wants to change and become more outgoing
• He has been single for seven years and is looking for a partner
• David joined the church at 26, believing they could "pray away the gay" and moved to Utah
• He works with a pride foundation, helping people get what they need

Rebranding Process

• A team of experts, including a stylist, graphic designer, and jingle writer, help rebrand David
• The stylist chooses a color palette for David's brand
• The graphic designer creates a logo for David
• The jingle writer helps David create a mission statement

Mission Statement and Tagline

• David's mission statement is "Exploring the Wild Frontier"
• His tagline is "Grounded by Good"

New Image and Website

• David gets a makeover, with a new wardrobe and haircut
• A website is built for David, with a clickable link to his Grindr page
• The website showcases David's values, including being hardworking and service-oriented

Focus Group Reaction

• The focus group reacts positively to David's new brand
• Descriptive words used to describe David include "warm", "gentle", "confident", and "kind"
• The group finds David approachable and would be friends with him
• One participant even says they would sleep with him

David's Reaction

• David is nervous about the focus group, but feels more confident after the experience
• He is emotional and grateful for the positive feedback from strangers
• David feels motivated to try new things and put himself out there more

Meet David, a shy and quiet individual who wants to change and become more outgoing. With the help of a team, David undergoes a rebranding process to transform his identity and find a partner.