Podcast
Questions and Answers
What is the main point Marty Neumeier and Jesse Starmer make about brand survival?
What is the main point Marty Neumeier and Jesse Starmer make about brand survival?
A brand needs to have passion and energy behind it in order to survive.
What does the closure of Borders signify for many patrons?
What does the closure of Borders signify for many patrons?
The end of an era for many patrons accustomed to the one-stop shopping Borders offered.
Who were the founders of Borders, and where did the company start?
Who were the founders of Borders, and where did the company start?
Tom and Louis Borders started the company in Ann Arbor, Michigan.
What were some of the products offered by Borders that pleased millions across the globe?
What were some of the products offered by Borders that pleased millions across the globe?
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In what way did Borders expand throughout the US mostly through the 90’s?
In what way did Borders expand throughout the US mostly through the 90’s?
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What was the goal of the Borders chain?
What was the goal of the Borders chain?
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Why does Borders feel that people no longer need a physical headquarters for knowledge and entertainment?
Why does Borders feel that people no longer need a physical headquarters for knowledge and entertainment?
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What is the purpose of the brand beyond selling a product or service?
What is the purpose of the brand beyond selling a product or service?
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What is the vision for the brand's future?
What is the vision for the brand's future?
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What are the trends that will power the brand's success?
What are the trends that will power the brand's success?
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Study Notes
Brand Survival
- Marty Neumeier and Jesse Starmer emphasize the necessity for brands to remain adaptable and innovative to endure in a changing marketplace.
Closure of Borders
- The closure of Borders represents a significant loss for many patrons who viewed the store as a vital cultural and communal hub for discovering literature and knowledge.
Founders and Company Origin
- Borders was founded by Tom and Louis Borders in 1971, starting as a small college bookstore in Ann Arbor, Michigan.
Product Offerings
- Borders offered a diverse range of products, including books, magazines, music, movies, and café services, attracting millions of global customers.
Expansion in the 90s
- During the 1990s, Borders primarily expanded through the opening of new storefronts in various U.S. locations, capitalizing on the growing consumer demand for larger retail spaces focused on books and media.
Goal of the Borders Chain
- The main goal of Borders was to create a unique shopping experience that fostered a passion for reading and learning among its customers.
Physical Headquarters for Knowledge
- Borders concluded that advancements in technology and changing consumer behaviors rendered the need for brick-and-mortar stores obsolete for accessing knowledge and entertainment.
Purpose Beyond Selling
- The purpose of the brand extends beyond merely selling products; it aims to inspire and connect communities through shared experiences and cultural engagement.
Vision for the Brand's Future
- The vision for the brand's future involves redefining its role in the digital age while continuing to serve as a beacon of knowledge and community, despite potential physical presence constraints.
Trends for Brand Success
- Future brand success will rely on trends such as digital innovation, personalized customer experiences, and the growing importance of community-oriented spaces in the retail landscape.
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Description
Explore your personal branding and passion in this quiz by writing your brand's future obituary. Reflect on what you would like to be remembered for, where your passion lies, and where your credibility and experience are strongest.
