Questions and Answers
What is the main point Marty Neumeier and Jesse Starmer make about brand survival?
A brand needs to have passion and energy behind it in order to survive.
What does the closure of Borders signify for many patrons?
The end of an era for many patrons accustomed to the one-stop shopping Borders offered.
Who were the founders of Borders, and where did the company start?
Tom and Louis Borders started the company in Ann Arbor, Michigan.
What were some of the products offered by Borders that pleased millions across the globe?
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In what way did Borders expand throughout the US mostly through the 90’s?
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What was the goal of the Borders chain?
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Why does Borders feel that people no longer need a physical headquarters for knowledge and entertainment?
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What is the purpose of the brand beyond selling a product or service?
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What is the vision for the brand's future?
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What are the trends that will power the brand's success?
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