Quy trình quảng cáo: Xây dựng kế hoạch và đánh giá hiệu quả
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Questions and Answers

Khi ln k hoch PR, yu t no l quan trng nht xc nh i tng cng chng mc tiu?

  • Cch sp xp theo th t u tin
  • S lng ngi tip cn
  • Mc nh hng n nhm cng chng mc tiu (correct)
  • Tp trung vo nhm cng chng th cp

Trong quy trnh PR, bc "T chc thc hin" bao gm nhng hot ng no?

  • Xy dng k hoch truyn thng, la chn phng tin truyn thng
  • Thu thp d liu, nh gi ch tiu, xc nh cch nh gi
  • Xy dng k hoch hnh ng, thay i chnh sch, th tc v sn phm/dch v (correct)
  • Xc nh mc tiu, xc nh i tng cng chng, xy dng thng ip

Trong quy trnh PR, yu cu i vi thng ip PR bao gm nhng tiu ch no?

  • To tc ng tc th, khin ngi nhn hnh ng v quyn li ca mnh
  • Khng c tiu ch c th, thng ip PR c th linh hot ty tng trng hp
  • C gi tr tin tc, n gin, d hiu, d nm bt v khng c thut ng chuyn mn
  • C a v b (correct)

Khi nh gi hiu qu ca hot ng PR, ch tiu no phn nh tt nht v tc ng n thng hiu?

<p>Uy tn thng hiu (corporate reputation) (A)</p> Signup and view all the answers

Trong nh gi hiu qu PR, ch tiu no o lng c tc ng trung hn ca hot ng PR?

<p>Domain Authority (DA) v backlinks (C)</p> Signup and view all the answers

Trong nh gi hiu qu PR, ch tiu no o lng c tc ng di hn ca hot ng PR?

<p>Net Promoter Score (NPS) (D)</p> Signup and view all the answers

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