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Quotes on Innovation from Prominent Figures

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Questions and Answers

Which of the following is NOT an example of marketing innovation mentioned in the text?

Easy-open can
Paper straw
Biodegradable oil-based plastics (correct)
New marketing strategy for product design

What is a characteristic of eco-innovation?

Achieving more efficient use of natural resources
Developing new marketing strategies for eco-friendly products
Reducing the environmental impact of production processes
All of the above (correct)

Which of the following statements about innovation is TRUE according to the text?

Innovation is limited to the development of new products.
Innovation is solely focused on achieving the UN's 2030 sustainable development goals.
Innovation is only applicable to business contexts.
Innovation requires implementation or active use. (correct)

What is the primary purpose of eco-innovation as described in the text?

To achieve significant progress towards the UN's 2030 sustainable development goals (A) Signup and view all the answers

Based on the information provided, which of the following would be considered an example of eco-innovation?

A new packaging design that uses biodegradable plastics (B) Signup and view all the answers

What is the primary distinction between innovation and marketing innovation?

Marketing innovation focuses on changes to product design and promotion, while innovation is broader. (B) Signup and view all the answers

Which of the following statements is NOT true about eco-innovation, based on the information provided?

It focuses on developing new marketing strategies for eco-friendly products. (A) Signup and view all the answers

Based on the information in the text, which of the following would NOT be considered an example of innovation?

Researching a new material without implementing its use (A) Signup and view all the answers

Which of the following statements about marketing innovation is FALSE?

It aims to reduce the environmental impact of production processes. (C) Signup and view all the answers

Based on the information provided, which of the following would NOT be considered an example of eco-innovation?

Creating a new marketing campaign to promote eco-friendly products (D) Signup and view all the answers

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