Questionnaire Design Steps

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Questions and Answers

What is the main advantage of field studies in data collection?

It relies solely on theoretical data.

It eliminates the need for primary data.

It reflects real-world scenarios. (correct)

It guarantees a controlled environment.

In a likely experiment, which variable is considered the independent variable?

The variable that is measured.

The variable that is manipulated. (correct)

The variable that is observed.

The variable that is controlled.

What type of data does the online data collection method typically involve?

Quantitative contact data.

Only qualitative analysis results.

Processed original data.

Secondary data from existing sources. (correct)

Which of the following best describes between-subjects designs in experiments?

Participants are randomly assigned to different conditions. Signup and view all the answers

What is a notable disadvantage of experiments compared to observational methods?

They may lack ecological validity. Signup and view all the answers

Which of these options is used in within-subjects designs?

Repeated measures of the same participants. Signup and view all the answers

What role does the moderating variable play in an experiment?

It can influence the relationship between independent and dependent variables. Signup and view all the answers

What does measuring an independent variable in an experiment primarily aim to establish?

A definitive causal relationship. Signup and view all the answers

What is social desirability bias?

The inclination to answer survey questions in a way that is favorable to others. Signup and view all the answers

Which question type allows respondents to answer in their own words?

Open-ended question Signup and view all the answers

What characterizes a dichotomous question?

It is a fixed-alternative question with two response options. Signup and view all the answers

Which of the following is an example of a multichotomous question?

How many languages do you speak? Signup and view all the answers

Which of the following responses is an example of a Likert-type scale?

Strongly agree, Agree, Neutral, Disagree, Strongly disagree Signup and view all the answers

What is the first step in the decision-making process?

Decide whether existing information is adequate Signup and view all the answers

Which question type is particularly useful in regression analysis?

Dichotomous questions Signup and view all the answers

Which type of question restricts respondents to a fixed set of responses?

Both B and C Signup and view all the answers

Which of the following describes primary data collection?

Raw information collected specifically for research Signup and view all the answers

What is the first step in designing a questionnaire?

Identifying the information needed from the survey Signup and view all the answers

What is a common application for using scales in surveys?

To assess user satisfaction Signup and view all the answers

Which method is not considered a primary data collection method?

Marketing databank Signup and view all the answers

What should follow the summarization of available data?

Draw conclusions and make decisions Signup and view all the answers

Which variable is typically treated as the outcome in a questionnaire model?

Dependent variable Signup and view all the answers

What is the purpose of using existing questions or scales from literature?

To simplify the survey design process Signup and view all the answers

What type of data is characterized as processed and interpreted by others?

Secondary data Signup and view all the answers

What should be assessed about respondents when asking questions?

Whether they have the necessary information to answer Signup and view all the answers

Which of the following steps is focused on assessing the possibility of making an incorrect decision?

Assessing the risk of an incorrect decision Signup and view all the answers

How should additional information be collected if deemed necessary?

In a reasonable and thoughtful way Signup and view all the answers

In question modeling, which variable is used to explain the relationship between independent and dependent variables?

Mediating variable Signup and view all the answers

What aspect of questions should be clearly defined based on the model?

The sequence and order of the questions Signup and view all the answers

What is the primary purpose of summarizing available data?

To present the data in an informative manner Signup and view all the answers

Which of the following does NOT play a role in the administration of a questionnaire?

Analyzing the data collected Signup and view all the answers

What is an essential question to consider when formulating survey questions?

Do the questions align with the survey’s goals? Signup and view all the answers

What is considered essential for ensuring the acceptance of a questionnaire?

Reflect the importance of the study Signup and view all the answers

What is the primary purpose of pretesting a questionnaire?

To examine each word for clarity Signup and view all the answers

Which aspect does NOT contribute to a good questionnaire design?

Including irrelevant information Signup and view all the answers

What common misconception exists regarding sample size?

Smaller samples can accurately reflect larger populations Signup and view all the answers

What defines a probability sample?

Every member of the population has a known and equal chance of selection Signup and view all the answers

What should be done with questions that do not provide adequate information during the revision stage?

Eliminate them from the questionnaire Signup and view all the answers

What is a key factor in the introduction of a questionnaire?

It must convince respondents to cooperate Signup and view all the answers

How can personal interviews be utilized during pretesting?

To gather comments from similar respondents to identify issues Signup and view all the answers

Study Notes

Designing A Questionnaire Steps

Step 1: Information
- Determine what information to collect based on research hypotheses.
- Define the questions the survey aims to answer.
- Identify independent, dependent, moderating, and mediating variables in the study.
Step 2: Administration
- Choose the method for administering the questionnaire.
Step 3: Content
- Ensure each question is necessary and contributes to the research objectives.
- Consider using pre-existing questions or scales from literature.
Step 4: Design
- Craft a questionnaire that looks professional and reflects the study's importance.
- Include a clear and convincing introduction to encourage respondents to cooperate.
- Aim for a concise questionnaire.
Step 5: Pretest
- Revise each question to avoid ambiguity, confusion, offensiveness, or leading.
- Seek peer evaluations for feedback.
- Conduct personal interviews with respondents similar to the target population.

Sampling And Biases

Population: Represents the entire group of interest in the study.
Sample: A smaller, representative portion of the population selected for research.
Probability Samples: Every member of the population has an equal chance of being chosen.
Sample Size: The number of individuals included in the sample, regardless of the size of the population.

Methods of Data Collection

Primary Data Collection: Focuses on gathering firsthand, original information directly from the source.
- Field Studies: Used for understanding real-world situations and exploring relationships between variables.
- Experiments: Conducted to establish causality and control specific variables.
- Online Data: Collected through surveys, questionnaires, or other online tools.
Secondary Data Collection: Involves analyzing existing data obtained from various sources.
- Internal Sources: Documents, reports, and information available within the organization.
- External Sources: External publications, reports, articles, and databases.
Between-Subjects Design: Compares two distinct groups of participants that receive different treatments.
Within-Subjects Design: Tests the same group of participants under different conditions.

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Description

This quiz covers the essential steps for designing a questionnaire, from determining the necessary information to be collected to crafting a professional appearance. It highlights the importance of clarity, pretesting, and choosing effective administration methods. Ideal for researchers aiming to enhance their survey skills.