Questionnaire Design Essentials
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Questions and Answers

What is the primary focus of questionnaire design?

Relevance

What are the three key aspects to consider when phrasing a question?

Clarity, Unbiased, Answerable

Which of the following is NOT a type of problem question to avoid during questionnaire design?

  • Loaded questions
  • Burdensome questions
  • Questions based on assumptions
  • Double-barreled questions
  • Ambiguous questions
  • Complex questions
  • Leading questions
  • Open-ended questions (correct)

What is the primary objective of pretesting a questionnaire?

<p>To determine if respondents understand the questions and the survey. (D)</p> Signup and view all the answers

Which of the following is a guideline for questionnaire layout design?

<p>Prioritize readability by using clear fonts and ample spacing. (B)</p> Signup and view all the answers

What is the purpose of a filter question in a survey?

<p>Screen out unqualified respondents or those who cannot answer a specific question</p> Signup and view all the answers

Which of the following is NOT a general guideline for organizing questions in a survey?

<p>Utilize a funnel approach, moving from specific to broad questions. (A)</p> Signup and view all the answers

It is recommended to place sensitive or difficult questions at the beginning of a survey.

<p>False (B)</p> Signup and view all the answers

Demographic questions should be included at the end of a survey.

<p>True (A)</p> Signup and view all the answers

What is a primary reason to conduct multiple rounds of revisions before finalizing a questionnaire?

<p>To gather input from researchers and clients to refine the questionnaire's effectiveness. (D)</p> Signup and view all the answers

Which of these is NOT a type of scale used in questionnaire design?

<p>Linear Scale (A)</p> Signup and view all the answers

Constant-Sum scales require respondents to allocate a fixed number of points across different attributes.

<p>True (A)</p> Signup and view all the answers

What are some examples of common attributes measured using a category scale?

<p>Satisfaction, Importance Frequency, Likelihood</p> Signup and view all the answers

What are two potential drawbacks of a 'Pick One' question format?

<p>Limited choice, May not accurately reflect respondent preferences</p> Signup and view all the answers

What is the primary objective of a 'Pick All That Apply' question format?

<p>To gather multiple preferences or choices from respondents</p> Signup and view all the answers

Ranking scales require respondents to place items in order of preference based on specific criteria.

<p>True (A)</p> Signup and view all the answers

The results of a Ranking Scale are only relevant in the context of the options provided.

<p>True (A)</p> Signup and view all the answers

Semantic Differential scales employ a continuum with opposing adjectives at each end.

<p>True (A)</p> Signup and view all the answers

Likert scales measure respondents' level of agreement or disagreement with a statement.

<p>True (A)</p> Signup and view all the answers

What are the advantages of using a 5-point Likert scale compared to a 7-point scale?

<p>Greater Sensitivity</p> Signup and view all the answers

The order of questions in a survey can significantly impact the reliability of respondents' answers.

<p>True (A)</p> Signup and view all the answers

It is always recommended to avoid using any extra elements or graphics in a questionnaire, focusing solely on the content.

<p>False (B)</p> Signup and view all the answers

When pretesting a questionnaire, what aspects should be prioritized?

<p>Focus on the overall survey, assessing interest, flow, and length. (A), Focus on specific questions, ensuring comprehension and consistency. (D)</p> Signup and view all the answers

Flashcards

Questionnaire Design

Designing a set of questions to gather data for research objectives, ensuring standardized wording and sequence for easy coding and managerial recommendations.

Objectives of Questionnaire Design

Ensuring the questionnaire addresses research questions and sample characteristics accurately

Relevance in Questionnaire Design

Gathering all necessary information to understand and answer research questions regarding the sample.

Problematic Question: Complexity

A question that's too difficult for respondents to understand.

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Problematic Question: Leading

A question that suggests a particular answer, influencing respondent's choices.

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Problematic Question: Loaded

A question that uses emotionally charged language or implies disapproval, making respondents reluctant to answer.

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Problematic Question: Ambiguity

A question with unclear meaning, potentially leading to different interpretations by respondents.

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Problematic Question: Double-barreled

A question that asks about multiple issues at once.

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Problematic Question: Assumptions

A question that assumes prior knowledge or familiarity with the topic.

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Problematic Question: Burdensome

A question that's too demanding, requiring significant effort from respondents.

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Choice Scales

Task requiring respondents to pick one or more options, assuming the response represents their preference.

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Ranking Scales

Allows respondents to order items based on preference or another criteria.

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Rating Scales

Measuring the magnitude of a characteristic, offering flexibility in format and analysis.

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Filter Questions

Questions screening out respondents not qualified, either completely or for a specific part of a survey.

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Funnel Approach

Organizing questions from general to specific to avoid respondent bias.

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Order Bias

Where prior questions affect subsequent answers.

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Questionnaire Revision

Multiple rounds of revisions are needed for refinement, based on feedback.

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Pretesting

Testing the questionnaire with respondents to identify and address problems.

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Pretest: Expert Input

Using experts in the field to evaluate the questionnaire and its functionality.

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Pretest: Informed Respondent

Evaluating the survey with respondents who represent the target group.

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Pretest: Respondent Feedback

Getting direct feedback from respondents on both individual questions and the overall survey flow.

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Sensitive Questions

Questions that could make respondents feel uncomfortable or hesitant to answer.

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Questionnaire Layout

The visual presentation/flow of a questionnaire.

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Study Notes

Questionnaire Design

  • Questionnaire design objectives include creating a set of questions to gather necessary data to fulfill research project goals.
  • Ensuring standardized wording and question order across the questionnaire is critical.
  • The questionnaire should be easily coded and translated into actionable managerial recommendations.

Basic Considerations

  • What to ask? Focus on relevance. Collect all data needed to address the research questions and provide an accurate sample description.
  • How to phrase questions? Use clear, unbiased wording, and ensure questions are answerable. Avoid complex, leading, loaded, ambiguous, double-barreled, and burdensome questions. Use appropriate scales (e.g., select, ranking, rating, category, Likert, semantic differential).
  • Question Sequence? The order of questions affects responses, both intentionally and unintentionally. Earlier questions can influence subsequent responses, and the order of answer choices matters. Use a funnel approach, putting general questions first, progressing to more specific ones. Demographic questions should appear at the end.
  • Revision Needed? Multiple rounds of questionnaire revision are common and necessary. Revision continues until all researchers and clients agree.
  • Pretesting? This evaluates how well respondents understand the questions and identifies missing, ambiguous, biased, or problematic questions. Experts, informed respondents, and general respondents can be involved.
  • Layout? Focus on readability, with clear reproduction quality. Avoid crowding on the page, and allow ample space, use an easy-to-read font and color contrast. Use "extras" sparingly.

Consideration 1: What Questions to Ask?

  • Gather all necessary information for research questions and example description of samples.
  • The focus should remain on the relevance of the questions and the sample.

Consideration 2: How Questions Should Be Phrased?

  • Word choice, scale selection, and question-answer clarity are vital.
  • Avoid confusing, biased, or ambiguous questions.

Consideration 3: What Order Questions Should Be Asked In?

  • Questionnaire order affects responses, potentially unconsciously.
  • Sensitive questions and issues should be placed toward the end of the questionnaire.
  • The order of answer choices impacts respondents' selections.

Consideration 4: Revision Needed?

  • Questionnaires often require multiple revisions.
  • Revisions should occur until all researchers and clients attain agreement.

Consideration 5: Pretesting

  • Pretests help determine if respondents understand questionnaire questions.
  • Pretests identify missing, ambiguous, biased, or problematic questionnaire questions.
  • Three pretest groups include experts, informed respondents, and general respondents.

Consideration 6: Questionnaire Layout

  • Focus on questionnaire readability.
  • Prioritize clarity of reproduction and spacing within the questionnaire.
  • Avoid crowding and use "extras" sparingly.

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Related Documents

Survey: Questionnaire Design PDF

Description

This quiz explores the fundamentals of questionnaire design, including best practices for question phrasing, relevance, and sequence. Understand how to create effective surveys that gather crucial data for research projects with actionable insights.

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