10 Questions
Which of the following is a characteristic of quantitative research?
It focuses on developing mathematical models and theories.
What is the objective of quantitative research?
To develop and employ mathematical models, theories, and/or hypotheses.
Why is quantitative research important in customer insight?
It ensures accurate and trustworthy results through a suitable sample size.
Why do people conduct research?
To gain statistically valid results in customer insight.
What is the process of measurement in quantitative research?
To systematically collect and analyze data using statistical, mathematical, or computational techniques.
Which one of the following variables is an example of a continuous variable?
Height
Which one of the following variables is an example of a discrete variable?
Blood group
Which one of the following is an example of an interval variable?
Temperature
Which one of the following is an example of a ratio variable?
Height
Which one of the following variables cannot be divided into fractions?
Blood group
Test your knowledge on the importance of quantitative research and its role in systematic empirical investigation. Explore the objectives, methods, and applications of this research approach through a series of engaging questions.
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