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Quantitative Research

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Questions and Answers

Which of the following is a characteristic of quantitative research?

It focuses on developing mathematical models and theories. (correct)

It investigates observable phenomena through qualitative techniques.

It gathers feedback through surveys and interviews.

It relies on small sample sizes for accurate results.

What is the objective of quantitative research?

To gather feedback in relation to a population's ideas and opinions.

To develop and employ mathematical models, theories, and/or hypotheses. (correct)

To identify the problems of the deteriorating quality of the community.

To investigate observable phenomena through qualitative techniques.

Why is quantitative research important in customer insight?

It helps identify the problems of the deteriorating quality of the community.

It focuses on developing mathematical models and theories.

It gathers feedback in relation to a population's ideas and opinions.

It ensures accurate and trustworthy results through a suitable sample size. (correct)

Why do people conduct research?

To gain statistically valid results in customer insight. Signup and view all the answers

What is the process of measurement in quantitative research?

To systematically collect and analyze data using statistical, mathematical, or computational techniques. Signup and view all the answers

Which one of the following variables is an example of a continuous variable?

Height Signup and view all the answers

Which one of the following variables is an example of a discrete variable?

Blood group Signup and view all the answers

Which one of the following is an example of an interval variable?

Temperature Signup and view all the answers

Which one of the following is an example of a ratio variable?

Height Signup and view all the answers

Which one of the following variables cannot be divided into fractions?