Quantitative Research

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Questions and Answers

Which of the following is a characteristic of quantitative research?

  • It focuses on developing mathematical models and theories. (correct)
  • It investigates observable phenomena through qualitative techniques.
  • It gathers feedback through surveys and interviews.
  • It relies on small sample sizes for accurate results.

What is the objective of quantitative research?

  • To gather feedback in relation to a population's ideas and opinions.
  • To develop and employ mathematical models, theories, and/or hypotheses. (correct)
  • To identify the problems of the deteriorating quality of the community.
  • To investigate observable phenomena through qualitative techniques.

Why is quantitative research important in customer insight?

  • It helps identify the problems of the deteriorating quality of the community.
  • It focuses on developing mathematical models and theories.
  • It gathers feedback in relation to a population's ideas and opinions.
  • It ensures accurate and trustworthy results through a suitable sample size. (correct)

Why do people conduct research?

<p>To gain statistically valid results in customer insight. (A)</p> Signup and view all the answers

What is the process of measurement in quantitative research?

<p>To systematically collect and analyze data using statistical, mathematical, or computational techniques. (C)</p> Signup and view all the answers

Which one of the following variables is an example of a continuous variable?

<p>Height (C)</p> Signup and view all the answers

Which one of the following variables is an example of a discrete variable?

<p>Blood group (D)</p> Signup and view all the answers

Which one of the following is an example of an interval variable?

<p>Temperature (A)</p> Signup and view all the answers

Which one of the following is an example of a ratio variable?

<p>Height (A)</p> Signup and view all the answers

Which one of the following variables cannot be divided into fractions?

<p>Blood group (D)</p> Signup and view all the answers

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