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Questions and Answers
Which of the following is a characteristic of quantitative research?
Which of the following is a characteristic of quantitative research?
- It focuses on developing mathematical models and theories. (correct)
- It investigates observable phenomena through qualitative techniques.
- It gathers feedback through surveys and interviews.
- It relies on small sample sizes for accurate results.
What is the objective of quantitative research?
What is the objective of quantitative research?
- To gather feedback in relation to a population's ideas and opinions.
- To develop and employ mathematical models, theories, and/or hypotheses. (correct)
- To identify the problems of the deteriorating quality of the community.
- To investigate observable phenomena through qualitative techniques.
Why is quantitative research important in customer insight?
Why is quantitative research important in customer insight?
- It helps identify the problems of the deteriorating quality of the community.
- It focuses on developing mathematical models and theories.
- It gathers feedback in relation to a population's ideas and opinions.
- It ensures accurate and trustworthy results through a suitable sample size. (correct)
Why do people conduct research?
Why do people conduct research?
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What is the process of measurement in quantitative research?
What is the process of measurement in quantitative research?
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Which one of the following variables is an example of a continuous variable?
Which one of the following variables is an example of a continuous variable?
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Which one of the following variables is an example of a discrete variable?
Which one of the following variables is an example of a discrete variable?
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Which one of the following is an example of an interval variable?
Which one of the following is an example of an interval variable?
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Which one of the following is an example of a ratio variable?
Which one of the following is an example of a ratio variable?
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Which one of the following variables cannot be divided into fractions?
Which one of the following variables cannot be divided into fractions?
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