Quantitative Component in Research Study

Questions and Answers

Long-term effects of interacting with AI influencers

Study of cumulative effects on brain activity

Individual perceptions of interacting with AI influencers

Addiction, social isolation, and distorted body image Signup and view all the answers

Artificial intelligence influencers Signup and view all the answers

Through individualized exploration of participant experiences Signup and view all the answers

Longitudinal approach observing participants over time Signup and view all the answers

'Brain activity, emotions, and cognitive processes' when exposed to AI influencers Signup and view all the answers

To identify potential risks like addiction and social isolation Signup and view all the answers

To capture unique experiences and perceptions of individual participants Signup and view all the answers

Study Notes

The study employs a mixed-methods approach, combining quantitative and qualitative components to explore the impact of AI influencers on consumers.

An online survey using Google Forms is used to collect numerical data on consumption patterns of AI influencers.
The survey instrument is designed to capture participants' perceptions, attitudes, and behaviors related to AI influencers.
The survey covers aspects such as frequency of behaviors, opinions on certain issues, and attitudes towards AI influencers.

Semi-structured in-person interviews are conducted with a subset of participants to explore their attitudes, motivations, and experiences.
Observational techniques are employed to observe and document behaviors and consequences in both online and real-life contexts.

The study aims to understand how interacting with AI influencers on social media affects people's feelings, self-perception, mood, and behaviors.
The study focuses on individuals aged 18-35, living in Sion, Mumbai, who are active social media users and follow or chat with AI influencers.

The study involves analyzing data collected through in-person surveys to understand the impact of AI influencers on consumers.
The analysis aims to identify commonalities and differences in participants' responses to inform future studies.

The study addresses gaps and limitations in existing literature on virtual celebrities/AI influencers and their impact on the market and consumers.
The study's longitudinal approach and individualized exploration provide a unique perspective on the phenomenon, contributing to the development and improvement of the virtual celebrity/AI influencer industry.