Quantitative Component in Research Study

What is the main focus of this research paper compared to other papers in the existing literature?

How does this research paper differ in its approach compared to other papers?

What aspect of participants' experiences does this research paper aim to explore?

What potential long-term risks does this research paper aim to uncover?

Which term could be used interchangeably with 'AI influencers' based on the context provided?

In what way does this research paper contribute to advancing knowledge about virtual celebrities/AI influencers?

What is the key difference in the perspective adopted by this research compared to other studies?

What aspect of participants' behavior is the focus of this research paper?

What is the primary goal of studying long-term effects in this research paper?

What is the significance of individualized exploration in this research paper?

Research Methodology

The study employs a mixed-methods approach, combining quantitative and qualitative components to explore the impact of AI influencers on consumers.

Quantitative Component

An online survey using Google Forms is used to collect numerical data on consumption patterns of AI influencers.
The survey instrument is designed to capture participants' perceptions, attitudes, and behaviors related to AI influencers.
The survey covers aspects such as frequency of behaviors, opinions on certain issues, and attitudes towards AI influencers.

Qualitative Component

Semi-structured in-person interviews are conducted with a subset of participants to explore their attitudes, motivations, and experiences.
Observational techniques are employed to observe and document behaviors and consequences in both online and real-life contexts.

Research Objectives

The study aims to understand how interacting with AI influencers on social media affects people's feelings, self-perception, mood, and behaviors.
The study focuses on individuals aged 18-35, living in Sion, Mumbai, who are active social media users and follow or chat with AI influencers.

Data Analysis

The study involves analyzing data collected through in-person surveys to understand the impact of AI influencers on consumers.
The analysis aims to identify commonalities and differences in participants' responses to inform future studies.

Contribution to Existing Knowledge

The study addresses gaps and limitations in existing literature on virtual celebrities/AI influencers and their impact on the market and consumers.
The study's longitudinal approach and individualized exploration provide a unique perspective on the phenomenon, contributing to the development and improvement of the virtual celebrity/AI influencer industry.

Learn about the quantitative component in a research study involving the distribution of an online survey to collect numerical data on the consumption patterns of AI influencers. Explore how the survey instrument captures participants' perceptions, attitudes, and behaviors related to consumers of AI influencer content.