Quantitative and Qualitative Data Types

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Questions and Answers

Which of the following characteristics distinguishes quantitative data from qualitative data?

  • It is based on opinions and preferences.
  • It is descriptive and non-numerical.
  • It is collected through interviews and surveys.
  • It represents quantities or measurements. (correct)

A researcher is studying consumer preferences for electric vehicles by conducting focus groups. What type of data are they primarily collecting?

  • Quantitative data
  • Qualitative data (correct)
  • Administrative data
  • Secondary data

Which of the following is the best example of primary data collection?

  • Administering questionnaires to collect customer feedback. (correct)
  • Examining company financial statements from the previous year.
  • Analyzing census data from a government website.
  • Reviewing published research studies on climate change.

A marketing analyst uses social media data to understand consumer sentiment towards a new product. Which of the following data sources is the analyst utilizing?

<p>Secondary data (B)</p> Signup and view all the answers

In an experiment, researchers manipulate the dosage of a drug to observe its effect on blood pressure. What type of data source is being used?

<p>Experiments (C)</p> Signup and view all the answers

An anthropologist lives within a remote tribe to study their cultural practices, recording behaviors and events as they occur. Which method of data collection are they employing?

<p>Observational studies (D)</p> Signup and view all the answers

A city planner analyzes census data to understand population demographics and plan for future infrastructure development. What source of data is being utilized?

<p>Administrative Records (C)</p> Signup and view all the answers

Which of the following research scenarios would primarily involve the collection of qualitative data?

<p>Conducting in-depth interviews with patients about their experiences with a new therapy. (A)</p> Signup and view all the answers

A financial analyst gathers annual reports of various companies to compare their financial performance. Which type of data is the analyst using?

<p>Secondary Data (B)</p> Signup and view all the answers

A researcher aims to determine the effectiveness of a new teaching method by comparing test scores of two groups of students, one taught with the new method and another with the traditional method. Which type of research design is being used?

<p>Experimental Research (C)</p> Signup and view all the answers

A public health agency monitors the spread of an infectious disease by tracking the number of reported cases each week. What type of data are they collecting?

<p>Quantitative data (D)</p> Signup and view all the answers

A company wants to gauge employee satisfaction. Which method would provide qualitative data?

<p>Conducting in-depth interviews with a sample of employees. (C)</p> Signup and view all the answers

A researcher uses web scraping to collect product reviews from an e-commerce site. What type of data source is being used?

<p>Social media and web data (B)</p> Signup and view all the answers

A historian examines letters and diaries from the 1800s to understand people's daily lives. What type of data is being used?

<p>Historical records and archives (B)</p> Signup and view all the answers

Which of the following data is usually collected through surveys?

<p>Customer satisfaction surveys (B)</p> Signup and view all the answers

A researcher studies the effect of light on the behaviour of mice. Which data collection method is used?

<p>Experiments (B)</p> Signup and view all the answers

Which type of studies involve observing and recording behaviors, events, or phenomena as they naturally occur?

<p>Observational Studies (D)</p> Signup and view all the answers

Which data consists of data collected for administrative or record-keeping purposes by organizations or institutions?

<p>Administrative records (D)</p> Signup and view all the answers

Which data are accessible sources of data provided by government agencies, research institutions, and organizations?

<p>Publicly Available Datasets (D)</p> Signup and view all the answers

Which method involves direct interaction with individuals or small groups to gather insights, opinions, or experiences?

<p>Interviews and Focus Groups (D)</p> Signup and view all the answers

Flashcards

Quantitative Data

Numerical values representing quantities or measurements, either discrete or continuous.

Qualitative Data

Non-numeric descriptors representing qualities or characteristics, gathered through observations, interviews, or surveys.

Primary Data

Firsthand information collected by researchers for their specific purposes, such as surveys, experiments, and observations.

Secondary Data

Existing data collected by others for purposes unrelated to the current research.

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Surveys and Questionnaires

Collecting data from individuals or groups, e.g., customer satisfaction or political opinions.

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Experiments

Collecting data through controlled studies by manipulating variables to observe their effects.

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Observational Studies

Observing and recording behaviors, events, or phenomena as they naturally occur.

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Administrative Records

Data collected for administrative or record-keeping purposes by organizations or institutions.

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Publicly Available Datasets

Accessible sources of data provided by government agencies, research institutions, and organizations.

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Interviews and Focus Groups

Gathering insights, opinions, or experiences through direct interaction with individuals or small groups.

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Study Notes

  • Data serves as the base for analyses, interpretations, and decision-making in quantitative reasoning.
  • A comprehensive grasp of data types and sources is crucial for effective quantitative analysis.

Types of Data

  • Data can be divided into quantitative and qualitative types.

Quantitative Data

  • Quantitative data is comprised of numerical values for quantities or measurements.
  • It can be discrete (distinct values) or continuous (values within a range).
  • Examples include height (e.g., 165 cm), temperature (e.g., 25.5°C), income (e.g., $50,000 per year), and test scores (e.g., 85 out of 100).

Qualitative Data

  • Qualitative data involves non-numeric descriptors representing qualities or characteristics, acquired through methods like observations, interviews, or surveys.
  • Examples include gender (e.g., male, female), marital status (e.g., married, single), opinion (e.g., agree, disagree), and preference (e.g., favorite color).

Primary Data

  • Primary data is firsthand information researchers collect for their specific research.
  • Collection methods include surveys (questionnaires for participant responses), experiments (controlled studies manipulating variables), and observations (systematic recording in natural settings).

Secondary data

  • Secondary data is that which was previously collected by others for purposes unrelated to the current research.
  • Sources include published research studies, government reports and databases, historical records and archives, company financial statements, and social media and web data archives.

Sources of Data

  • Data sources encompass surveys/questionnaires, experiments, observational studies, administrative records, publicly available datasets, interviews/focus groups, and social media/web data.

Surveys and Questionnaires

  • Surveys and questionnaires are used to collect data from individuals or groups.
  • Examples include customer satisfaction surveys, employee feedback questionnaires, market research surveys, and political opinion polls.

Experiments

  • Experimental data is gathered through controlled studies with manipulated variables.
  • Examples include drug trials, laboratory experiments in psychology/physics, and field experiments in environmental science/agriculture.

Observational studies

  • Involve observing and recording behaviors, events, or phenomena as they naturally occur.
  • Examples are ethnographic studies, wildlife observation, and longitudinal studies.

Administrative records

  • Comprise data collected by organizations or institutions for administrative or record-keeping purposes.
  • Examples include census data, employment records, academic transcripts, and medical records.

Publicly available datasets

  • Are accessible sources of data from government agencies, research institutions, and organizations.
  • Examples include census data, economic indicators, climate data, and social surveys.

Interviews and Focus groups

  • Entail direct interaction to gather insights, opinions, or experiences.
  • Includes interviews with stakeholders/experts, focus groups for consumer/product feedback, and oral history interviews.

Social media and web data

  • Is generated through user interactions on platforms, websites, and forums.
  • Examples include sentiment analysis of Twitter posts, web scraping of online reviews, and analysis of forum discussions.

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