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What are qualitative researchers interested in:

understanding the meaning people have constructed, that is, how people make sense of their world and the experiences they have in the world.

Qualitative research is ...

  1. Systematic
  2. Empirical
  3. Critical
  4. Iterative

What are the 6 steps in Qualitative research?

  1. Topic and Research Question
  2. Literature Review
  3. Research Design
  4. Data collection
  5. Data analysis
  6. Report

What is de definitie van Qualitative research volgens Denzin & Lincoln (2005)?

Qualitative research is a situated activity that locates the observer in the world

What is the definition of Qualitative research of Maanen (1979)?

... An umbrella term covering an array of interpretive techniques which seek to describe, decode, translate, and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social world.

What is knowable:

  • inteprevists: data is constructed with participants, data is expressed in language, subjective, linked to context, seeking evidence
  • protivists: data is collected from the real world, data is expressed in number, objective, generalizable, seeking evidence of frequency

How do we get knowledge

  • Interviews
  • Ethnography
  • Case studies
  • Document analysis

Qualitative researcher vs Qantitative researchers focus

  • Qualitative research seek meaning
  • Quantitative researchers seek truth

How do we arrive at new knowledge?

Induction

  1. Observations
  2. Pattern
  3. Tentative hypothesis
  4. Theory Deduction
  5. Theory
  6. Hypothesis
  7. Observations
  8. Confirmation

What do we do as qualitative researchers?

  1. We interpret in an already interpreted world
  2. We observe and question the world to find evidence of meaning
  3. We build understanding from our intepretations of this evidence

Research roles by Adler & Adler 1987

  1. Peripheral
  2. Active
  3. Complete member

Qual research is distinct from quant research:

  • Iterative, meaning oriented and context-dependent

Acces is something that increases over time

  • Establish trust
  • Experience
  • Consider their point of view

Conducting research is not the same from having knowledge about research

  • Creating
  • Evaluating
  • Analyzing
  • Applying
  • Understanding
  • Remembering

Uderlying philosophies of quant and qual

Quantitative - Positivist - Deductive Qualitative - Interpretivist - Inductive

Case study definition of Creswell:

Case study research is a qualitative approach in which the investigator explores a bounded system (a case) or multiple cases over time, through detailed, in-depth data collection involving multiple sources of information and reports a case description and case based themes.

Types of case studies:

  1. Explanatory/Pilot study
  2. Revelatory
  3. Multiple
  4. Intrinsic

Grounded theory

The aim to generate or discover a theory that helps explain practice or provides a framework for further research. Actions, interactions, social process of people are what we aim to capture, then theory is build from this.

Research design as a interconnected process

In a qualitative study, a research design should be a reflexive process operating through every stage of the project. The activities of collecting and analyzing data, developing and modifying theory, elaborating or refocusing the research questions, and identifying and addressing validity threates,

Maxwell elements of research design

  • Goals:
  • Conceptual framework
  • Research question
  • Methods
  • Validity

Quali vs Quanti samples

  • Purposeful sample - Information Rich
  • Random sample - Representativeness

What is the rule of the thumb?

To use redundancy or saturation as a criteria for enough

The role of academic literature:

  1. Using literature before your study starts
  2. Using literature during your analysis
  3. Using literature during your write up

Sample strategies

  • Convenience: chosen because cases are close at hand rather then bing randomly selected
  • Snowball or Chain : you initially contact a few respondents and ask them whether they know anybody
  • Typical: illustrates or highlights what is typical, normal, average.
  • Extreme: Learning from highly unusual manifestations of the phenomenon of interest
  • Theoretical: the process of data collection for generating theory.
  • Satisfied purposeful: illustrates characteristics of particular subgroups of interest

Semi structured interviews

  • Key questions and overall topic structure are planned in advance
  • The conversation is allowed to flow but the interviewer brings the interviewee back on track regularly.

Preparing for an interview

  • Write up an interview schedule
  • Practice your questions and revise the schedule
  • Confirm time and place and prepare equipment

The interview guide or schedule is

  • A document that organizes the flow of your interview questions
  • Should be divided into sub-topics (4 groups)-
  • Each topic should have around 5 questions
  • Consider the introductory statement and how you will link between each subtopic

Structure of an interview schedule

  • Orienting
  • Initial
  • Deeper
  • Wrap up

Types of questions

  • Factual
  • Knowledge
  • Emotion

Question wording?

  • Open ended: avoid dichotomous responses
  • Neutral: Minimize predetermined responses
  • Singular: No more that one idea in a give question

Probing techniques:

  • Detail oriented probes: who, why, where? What happend next?
  • Elaboration probes: nodding your head "uh-huh"
  • Clarification probes: you said the lecture was a succes, what do you mean by that?
  • Comparing probes: how does X compare to Y
  • Silent probe: akward silence, triggering the informant to elaborate
  • Echo probe: focus on issue by repeating a word you find interesting

Good interview behavior

  1. Start with a good introduction
  2. Converse
  3. Listen and show support
  4. Be persistent
  5. Maintain control
  6. Good timing
  7. Face to face

Strategies for overcoming common problems:

  • Overly talkative: redirect, reduce your head nods, rephrase/reorder your questions
  • Shy/quit: increase your head nodding, confirm after an answers that is was helpful, use lots of probing questions
  • Relucant/skeptical: provide a good introduction, confirm after an answers that is was helpful, consider dropping questions to focus on what is really important.

What are qualitative observations

  • A systematic method whereby the research uses senses to gather experiential data from being in a particular setting

What are the advantages of observations?

  • Understands the context in which people act
  • Support an open, discovery-oriented inductive approach
  • Notice what insiders do not pay attention to
  • Learning things would be not be discussed in interviews
  • Better understanding of the research setting assits with analysis

Limits of observations?

  • It can be diffecult to predict when events of interest will occur
  • Time consuming, slow process
  • Restricted to information that can be overtly observed
  • Difficult to learn about the past

Keep in mind observations...

  • Wil only be as good as the preparation
  • Observations gives an additional perspective not the defenitive persepective

Good observations require...

  • Skills
  • Rigorous training
  • Careful preparation

The observer role ...

  • May change over time
  • Varies based on the topic & setting
  • Depends on the researcher

Drafting a observations guide

  • What will be your observer role?
  • What are your observation questions?
  • What will you focus on based on your questions?
  • What do you expect to find that will be relevant for your study

Observations dimensions

  • Physical environment
  • Social environment
  • Activity
  • Communication

Online observations are different...

  • the context collapse -> concealed
  • Mobility, multiple usernames -> difficulties with determine who acts
  • What you see is not what you get
  • Who risks to remain unaware of patterns

Steps for iterative qualitative data analysis

Collect data

  1. Prepare the raw data
  2. Primary cycle coding
  3. Create a codebook
  4. Secondary cycle coding
  5. Revisit the scholarly literature on your topic to focus rest of analysis
  6. Create relationships between categories

Primary cycle coding?

  • Start with open codes
  • Stay close to what data says; don't try to answer the RQ or superimpose your interpretation yet
  • Constantly compare
  • Make memos

Create and maintain a codebook...

Count, split, combine, define, re-organize

Secondary cycle coding:

Turn primary codes into interpretive concepts, lumping them together into unique hierarchical categories

Descriptive tactics:

  • Counting
  • Comparing
  • Explanatory tactics
  • Relationships

Overlooked distinction

  • Procedural ethics
  • Practical ethics

Why do ethics matter?

  • Qualitative researchers interact with their participants
  • Qualitative research produces a great deal of context information
  • Our analysis can impact people's lives

9 Ethical issues

  1. Do no harm
  2. Privacy and anonymity
  3. Confidentiality
  4. Informed consent
  5. Rapport and friendship
  6. Intrusiveness
  7. Innapropriate behavior
  8. Data interpretation
  9. Data ownership and rewards

Ethics takeaways

  • Treat informants with the dignity, respect and trust they deserve
  • Keep things professional: be aware of boundaries - those of your informants, but also own
  • Obtain, interpet and share your data in a transparent matter

What is descriptive data synthesis:

Grouping according to difference

  • Integrating, counting, comparing

Explanatory data synthesis:

the how and why of specific categories/groups

  • Factoring, revisiting the literature, relationships

Trustworthiness is judge in terms of:

  • Transferability
  • Credibility
  • Dependability
  • Confirmability

Validity strategies takeaways

  • Leave behind the quantitative threats and aims
  • We are instead concerned with how trustworthy the research is
  • You can achieve this by giving rich detail, recording, reflecting and reporting on the choices you have made

Writing up your qualitative research

We write about the pattern(s) of theoretical significance that we found in our data set (that are core to answering the RQ)

Results

  • Comparison
  • Narrative

Common mistakes in reporting qualitative research

  1. Telling about data, not showing it
  2. Showing too much data and not interpreting it
  3. Using deductive "shorthand"
  4. Quantifying qualitative data
  5. Inappropriately mixing inductive and deductive data

Better patterns paths for qualitative research

  • Make sure your methods section includes "the basics"
  • Show data - in a smart fashion
  • Think about using organizing figures
  • Think about telling a story
  • Consider "modeling" your paper after someone whose style you like who consistently publishes qualitative work

Using your data:

The sandwich approach to using your data in the body of the paper

  1. First explain the core idea that we be depicted in the following data
  2. Show that data
  3. Finally tell more abstractly what the data showed

Writing takeaways

  • You write to establish the credibility of your research
  • Cover the basics: describe what you did
  • Therefore it is of importance to nicely display your results, thematically, by comparison, through narrrative
  • Consider your audience and implications for practice
  • Use literature and define key terms
  • Cite correctly and use AI with care

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