Podcast
Questions and Answers
What is the main focus of qualitative research?
What is the main focus of qualitative research?
- To quantify data
- To calculate profit margins
- To conduct large-scale surveys
- To understand the 'why' behind behaviors (correct)
Which of the following is a method used in qualitative research?
Which of the following is a method used in qualitative research?
- Online questionnaires
- Depth interviews (correct)
- Observational study
- Experimental trials
Depth interviews are also known as:
Depth interviews are also known as:
- Online interviews
- Paired interviews
- One-on-one interviews (correct)
- Group interviews
How long does a typical depth interview last?
How long does a typical depth interview last?
What is one advantage of depth interviews?
What is one advantage of depth interviews?
A typical depth interview session is often:
A typical depth interview session is often:
What is the main purpose of focus groups?
What is the main purpose of focus groups?
How many participants are generally in a focus group?
How many participants are generally in a focus group?
Which of the following is a disadvantage of focus groups?
Which of the following is a disadvantage of focus groups?
Focus groups are especially useful for:
Focus groups are especially useful for:
Which method is often used to screen participants for a focus group?
Which method is often used to screen participants for a focus group?
Which of the following describes projective techniques?
Which of the following describes projective techniques?
What is an example of a projective technique?
What is an example of a projective technique?
In a sentence completion exercise, the respondent:
In a sentence completion exercise, the respondent:
Projective techniques are beneficial because:
Projective techniques are beneficial because:
A disadvantage of projective techniques is that:
A disadvantage of projective techniques is that:
Role-playing in qualitative research is a method that:
Role-playing in qualitative research is a method that:
The 'Looking-In' method focuses on:
The 'Looking-In' method focuses on:
Which source is commonly used in the Looking-In method?
Which source is commonly used in the Looking-In method?
One advantage of the Looking-In method is:
One advantage of the Looking-In method is:
Which of the following is a benefit of using social media for qualitative research?
Which of the following is a benefit of using social media for qualitative research?
Looking-In is especially valuable because it:
Looking-In is especially valuable because it:
Which method can reveal emerging trends in consumer preferences?
Which method can reveal emerging trends in consumer preferences?
A benefit of focus groups over one-on-one interviews is that they:
A benefit of focus groups over one-on-one interviews is that they:
Which qualitative method is most likely to involve emotional insights from consumers?
Which qualitative method is most likely to involve emotional insights from consumers?
In a focus group, participants are:
In a focus group, participants are:
Which of the following methods does NOT involve group interaction?
Which of the following methods does NOT involve group interaction?
Projective techniques are useful in understanding:
Projective techniques are useful in understanding:
In a focus group, participants are recruited:
In a focus group, participants are recruited:
Which qualitative method relies on naturally occurring online data?
Which qualitative method relies on naturally occurring online data?
Flashcards
Qualitative Research Focus
Qualitative Research Focus
Understanding the reasons behind consumer behaviors.
Depth Interview
Depth Interview
One-on-one interview designed to uncover deep insights.
Focus Group
Focus Group
Group discussion about a particular product..
Projective Techniques
Projective Techniques
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Word Association
Word Association
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Looking-In Method
Looking-In Method
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Focus Group Size
Focus Group Size
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Depth Interview Length
Depth Interview Length
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Projective Technique Purpose
Projective Technique Purpose
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Focus Group Participants
Focus Group Participants
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Study Notes
Qualitative Research - Quiz
- Main Focus: Qualitative research aims to understand the "why" behind behaviors, not just quantify data.
- Qualitative Research Methods: Depth interviews are a key method.
- Depth Interview Alternatives: Depth interviews are also known as one-on-one interviews.
- Typical Interview Length: A typical depth interview lasts 20 minutes to 1 hour.
- Depth Interview Advantage: Depth interviews provide in-depth understanding.
- Focus Group Purpose: The primary purpose of focus groups is to gather group interactions and insights from participants.
- Focus Group Size: Focus groups generally consist of 8-10 participants.
- Focus Group Disadvantage: Focus groups can suffer from a lack of willingness to share personal thoughts and less willingness to contribute due to a lack of interaction.
- Focus Group Usefulness: Focus groups are helpful for triggering memories and ideas among participants.
- Focus Group Participant Screening: Screener questionnaires are typically used to screen participants for focus groups.
- Projective Techniques: Projective techniques use disguised methods uncovering hidden motivations.
- Projective Technique Example: Word association is an example of a projective technique.
- Sentence Completion Exercise: In this exercise, respondents complete sentences with their own words.
- Projective Techniques Benefit: Projective techniques reduce bias because they help people share honest responses.
- Projective Technique Disadvantage: Projective techniques are prone to producing highly subjective results.
- Role-Playing in Qualitative Research: Role-playing involves respondents acting out scenarios, and it is a qualitative research method.
- Looking-In Method Focus: The "Looking-In" method focuses on analyzing online conversations and social media.
- Looking-In Method Sources: Social media platforms are a common source in Looking-in research.
- Looking-In Method Advantage: The Looking-In method provides real-time insights.
- Social Media Benefit for Qualitative Research: Social media enables ensuring full control over participant responses.
- Looking-In Method Value: Looking-In is valuable due to its analysis of unsolicited conversations.
- Focus Group Benefit: Focus groups provide multi-faceted data via group interaction.
- Qualitative Method for Emotional Insights: Focus groups are likely methods for eliciting emotional insights from consumers.
- Focus Group Participants: In a focus group, participants are encouraged to discuss and build on each other's comments.
- Methods Without Group Interaction: Depth interviews do not involve group interaction.
- Projective Techniques' Purpose: Projective techniques help researchers understand subconscious motivations.
- Focus Group Participant Recruitment: Participants for focus groups are often recruited through questionnaires to ensure suitability.
- Qualitative Method for Naturally Occurring Online Data: The "Looking-In" method relies on naturally occurring online data.
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Description
Test your knowledge on qualitative research methods, focusing on depth interviews and focus groups. This quiz covers key concepts such as the advantages and disadvantages of various qualitative techniques. Enhance your understanding of how qualitative research aims to reveal the underlying reasons behind behaviors.
