Questions and Answers
What is reactivity?
When you study someone, you will affect his or her behavior
What is semiotics?
The study of how signs operate in society.
What are the components of signs?
Signifier and signified
Which of the following describes the differences among Gorgias, Aristotle, and Plato?
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What are the terms for stating a metaphor?
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What is the main goal of qualitative communication research?
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What is APA in-text citation format?
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What does pointillism have to do with conversation analysis?
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How long does it take to transcribe 15 minutes of conversation?
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What does the transcription notation '(2.4)' represent?
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What does the transcription notation 'CAPS' indicate?
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Match the following attributes with narrative research:
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How to solve problems in culture-centered ethnography?
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What is culture-centered ethnography?
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What are the three contexts to consider in a culture-centered ethnography?
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What are the logistics of a focus group?
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What is a focus group?
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What are the typical formats for a focus group?
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Study Notes
Reactivity
- Studying individuals influences their behavior.
Semiotics
- Examines how signs convey meaning in society.
- Involves the interpretation of symbols.
- Examples: A rose symbolizes romance or maternal acknowledgment.
Signs
- Comprises a signifier (the sound-image) and signified (the concept).
Gorgias, Aristotle, and Plato
- Gorgias introduced rhetoric; regarded as a sophist.
- Plato criticized rhetoric as unethical and taught Aristotle.
- Aristotle advocated effective use of rhetoric.
Metaphors
- Consist of TENOR (subject) and VEHICLE (concept used for comparison).
- Example: "War is hell" - Tenor: war, Vehicle: hell.
Qualitative Communication Research
- Aims for in-depth understanding of people's behaviors and experiences.
- Focuses on smaller groups to explore human experiences thoroughly.
Primary Goal of Qualitative Research
- Seek to comprehend the essence of human communication.
Rhetorical vs Qualitative Approaches
- Differentiated by methods of inquiry and focus; rhetorical emphasizes persuasive elements, qualitative delves into lived experiences.
APA In-text Citation
- Format: Last name, year, page number (if citing a direct quote).
Narrative Research Attributes
- Explores individual meanings and life contexts.
- Values personal stories and the chronicle of events over time.
- Captures turning points in personal narratives.
- Focused on cultural values and historical context.
Pointillism and Conversation Analysis
- Pointillism: smaller elements create a larger picture; akin to analyzing small parts of conversation to derive overall meaning.
Transcription Time for Conversation Analysis
- A 15-minute conversation requires about 15 hours to transcribe.
Transcription Timing Rule
- It takes roughly one hour to transcribe one minute of conversation.
Transcription Symbols
- "(2.4)" indicates a pause lasting 2.4 seconds.
- "CAPS" denotes loud volume.
- "::::" signifies stretched sounds.
- "?" represents upward inflection.
- "." indicates downward inflection.
Ethnography
- Involves detailed cultural descriptions and researcher immersion.
- Emphasizes time investment for thorough understanding.
Culture-Centered Ethnography
- Prioritizes community expertise to address cultural issues collaboratively.
Contexts in Culture-Centered Ethnography
- Considers economic, social, and political factors.
- Example: Economic constraints faced by mothers seeking healthcare differ based on regional status.
Focus Group Logistics
- Includes participant recruitment, providing incentives, refreshments, and human subjects approval.
Focus Group Definition
- Engaging a group for discussions offers richer interaction compared to individual interviews.
Typical Focus Group Format
- Comprises structured discussions with 6-10 participants for 30-90 minutes.
- Aims to gather collective insights through group interaction.
- Guided by facilitator questions and a pre-set interaction strategy.
"Closer to Fine"
- Used to explore themes from a postmodern perspective.
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Description
This quiz evaluates your understanding of qualitative communication research, semiotics, and key rhetorical theorists such as Gorgias, Aristotle, and Plato. You'll explore how signs convey meaning and the role of metaphors in communication. Test your knowledge on these important concepts and their implications in social interactions.
