Podcast
Questions and Answers
What is the primary focus of ethnography as a qualitative research method?
What is the primary focus of ethnography as a qualitative research method?
Why is it important to include pattern-contradicting data in a case study?
Why is it important to include pattern-contradicting data in a case study?
What is a significant advantage of comparing case studies against previously reported ones?
What is a significant advantage of comparing case studies against previously reported ones?
What does the term 'holistic research method' imply in the context of ethnography?
What does the term 'holistic research method' imply in the context of ethnography?
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How long does ethnography typically involve studying a group in its natural setting?
How long does ethnography typically involve studying a group in its natural setting?
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What is a critical skill required for conducting ethnography?
What is a critical skill required for conducting ethnography?
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What does the term 'going native' imply in ethnographic research?
What does the term 'going native' imply in ethnographic research?
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What is the first step when beginning an ethnographic study?
What is the first step when beginning an ethnographic study?
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Which role does a gatekeeper play in ethnographic research?
Which role does a gatekeeper play in ethnographic research?
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What is one of the main aspects to focus on during data analysis in ethnography?
What is one of the main aspects to focus on during data analysis in ethnography?
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Which approach is recommended when gathering information in ethnographic research?
Which approach is recommended when gathering information in ethnographic research?
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What is meant by 'rigorous subjectivity' in the interpretation process?
What is meant by 'rigorous subjectivity' in the interpretation process?
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How should data be categorized during the analysis phase of ethnography?
How should data be categorized during the analysis phase of ethnography?
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Which aspect is essential when presenting a qualitative research report?
Which aspect is essential when presenting a qualitative research report?
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What is one key benefit of having a grounding in cultural anthropology before conducting ethnography?
What is one key benefit of having a grounding in cultural anthropology before conducting ethnography?
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In analyzing a studied culture, what should researchers primarily focus on?
In analyzing a studied culture, what should researchers primarily focus on?
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What is the primary aim of a phenomenological study?
What is the primary aim of a phenomenological study?
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When providing conclusions in qualitative research, what should be avoided?
When providing conclusions in qualitative research, what should be avoided?
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What role do existing theoretical frameworks play in the interpretation process?
What role do existing theoretical frameworks play in the interpretation process?
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What is a key component of describing the setting in qualitative research?
What is a key component of describing the setting in qualitative research?
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How should evidence be presented in qualitative research?
How should evidence be presented in qualitative research?
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Which method is primarily used in phenomenological research?
Which method is primarily used in phenomenological research?
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What is a typical sample size for participants in a phenomenological study?
What is a typical sample size for participants in a phenomenological study?
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What is one characteristic of interviews conducted in phenomenological research?
What is one characteristic of interviews conducted in phenomenological research?
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During data analysis in phenomenological studies, what does a researcher do with relevant information?
During data analysis in phenomenological studies, what does a researcher do with relevant information?
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What does it mean for a researcher to suspend preconceived notions in phenomenological research?
What does it mean for a researcher to suspend preconceived notions in phenomenological research?
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What is the final result of data analysis in a phenomenological study aimed to achieve?
What is the final result of data analysis in a phenomenological study aimed to achieve?
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Which aspect is essential for selecting participants in a phenomenological study?
Which aspect is essential for selecting participants in a phenomenological study?
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What is the purpose of open coding in qualitative data analysis?
What is the purpose of open coding in qualitative data analysis?
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What does axial coding primarily focus on?
What does axial coding primarily focus on?
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Which of the following best describes the role of selective coding?
Which of the following best describes the role of selective coding?
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What is meant by 'saturating categories' in qualitative research?
What is meant by 'saturating categories' in qualitative research?
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Which data should be considered essential in qualitative data collection?
Which data should be considered essential in qualitative data collection?
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In the grounded theory study design, what is ultimately developed from the data analysis process?
In the grounded theory study design, what is ultimately developed from the data analysis process?
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What is the main outcome of the process of categorizing data during analysis?
What is the main outcome of the process of categorizing data during analysis?
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What is a primary characteristic of qualitative research designs like Grounded Theory?
What is a primary characteristic of qualitative research designs like Grounded Theory?
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What is the primary characteristic of report style in qualitative research?
What is the primary characteristic of report style in qualitative research?
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How should related literature be utilized in qualitative research reports?
How should related literature be utilized in qualitative research reports?
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What is a necessary component when describing methods of data collection?
What is a necessary component when describing methods of data collection?
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Which qualitative research design focuses on developing a theory from data?
Which qualitative research design focuses on developing a theory from data?
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What is a primary reason for performing content analysis?
What is a primary reason for performing content analysis?
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Which qualitative research design is NOT typically standalone?
Which qualitative research design is NOT typically standalone?
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What drives the data collection process in a qualitative study?
What drives the data collection process in a qualitative study?
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When is it appropriate to choose a qualitative research approach?
When is it appropriate to choose a qualitative research approach?
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Study Notes
Qualitative Research Overview
- Qualitative research isn't about counting; it's about understanding. "Not everything that can be counted counts, and not everything that counts can be counted." - Albert Einstein.
- It uses descriptive narratives, verbal, visual, tactile, olfactory, and gustatory data (e.g., field notes, recordings, transcripts from audio/video, text, pictures, films).
- Qualitative research aims to understand complex phenomena, often through description and understanding.
Qualitative Research Designs
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Case Study: Investigates a single individual, event, group, or institution in-depth for a specific period.
- Can study the effect of a new drug on a patient
- Can explore the effectiveness of a political campaign
- Can assess improvement in educational achievement due to new multi-vitamin formulas.
- Can compare multiple cases for better generalizations
- A major weakness is that findings may not be generalizable to all similar situations.
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Ethnography: Focuses on the sociology of meaning through observing sociocultural phenomena in their natural context.
- Often involves long-term field studies within a community.
- Aims to understand cultural norms, social structures, and behaviors.
- "Going Native" (becoming too much a part of the group) must be avoided.
- Requires patience and tolerance.
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Phenomenology: Investigates people's perceptions, perspectives, and understanding of a specific situation. It focuses on what an experience "is like."
- Researcher may already have experience with the topic but aims to understand others' experiences.
- Typical data collection involves lengthy, unstructured interviews with a carefully selected sample (5-25).
- Focuses on the core meaning of a phenomenon.
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Grounded Theory: Develops a theory through inductive reasoning from observed data.
- Starts with data, unlike other theories that may begin with prior ideas.
- Explores a process related to a given topic.
- Often appropriate when existing theories are inadequate.
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Content Analysis: Examines material systematically to identify patterns, themes, or biases
- Usually performed on forms of human communication (e.g., books, newspapers, films).
- Often analyzed quantitatively (e.g., counting themes, instances).
- Requires considerable upfront preparation.
When to Choose a Qualitative Approach
- Description: Qualitative research reveals situations, settings, processes, relationships, and systems relating to people.
- Interpretation: Enables a researcher to gain new insights into a phenomenon.
- Verification: Allows for testing the validity of assumptions, theories, and generalizations in real-world contexts.
- Evaluation: Useful for judging policies and practices.
Collecting and Organizing Data in Qualitative Research
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Need for Sampling:
- Purposeful sampling: Selection of individuals to yield the most information about the topic.
- Theoretical sampling: Selecting data sources helping develop a theory.
- Discriminant sampling: Returning to data sources validating a theory
- Observations: Employ various recording strategies; become introduced to subjects, remain quiet and friendly; record and interpret simultaneously.
- Interviews: Can be open-ended or semi-structured, focus on recording details and group dynamics.
What Makes Good Qualitative Research?
- Purposefulness: Research questions drive methods.
- Explicitness: Researchers clearly articulate assumptions, biases, and values.
- Rigor: Precise, thorough, and careful methods are used.
- Open-Mindedness: Willingness to modify hypotheses and interpretations with new data.
- Completeness: Comprehensive and inclusive descriptions of data.
- Coherence: Findings logically connect; findings support conclusions.
- Persuasiveness: Strong support for conclusions.
- Consensus: Participants/others agree with the researcher's interpretation.
- Usefulness: Provides more accurate future predictions about the phenomenon.
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Description
This quiz explores the fundamentals of qualitative research, including its purpose, methods, and designs such as case studies. Understand how qualitative research seeks to grasp complex phenomena through narratives and various forms of data collection. Test your knowledge on the nuances of qualitative methodology and its application in real-world scenarios.