Podcast
Questions and Answers
What is the primary aim of qualitative research?
What is the primary aim of qualitative research?
Which of the following is a characteristic of qualitative research?
Which of the following is a characteristic of qualitative research?
Which type of qualitative research focuses on individuals' lived experiences?
Which type of qualitative research focuses on individuals' lived experiences?
What type of data does qualitative research primarily use?
What type of data does qualitative research primarily use?
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How does qualitative research differ from quantitative research in its approach?
How does qualitative research differ from quantitative research in its approach?
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What is a key strength of qualitative research compared to quantitative research?
What is a key strength of qualitative research compared to quantitative research?
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What is a common misconception about qualitative research?
What is a common misconception about qualitative research?
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Which of the following is NOT a limitation of qualitative research?
Which of the following is NOT a limitation of qualitative research?
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What is an example of a quantitative research type?
What is an example of a quantitative research type?
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What is a potential weakness of qualitative research design?
What is a potential weakness of qualitative research design?
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Which statement accurately describes quantitative research?
Which statement accurately describes quantitative research?
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Which qualitative research type primarily involves in-depth, open-ended questioning?
Which qualitative research type primarily involves in-depth, open-ended questioning?
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In qualitative research, how is data typically represented?
In qualitative research, how is data typically represented?
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What can significantly affect the validity of qualitative research findings?
What can significantly affect the validity of qualitative research findings?
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Which method is typically characterized by the collection of statistical data to identify relationships?
Which method is typically characterized by the collection of statistical data to identify relationships?
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Which of the following best describes a common misconception about qualitative research?
Which of the following best describes a common misconception about qualitative research?
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What type of sampling is primarily used in qualitative research?
What type of sampling is primarily used in qualitative research?
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Which of the following statements accurately describes quantitative research?
Which of the following statements accurately describes quantitative research?
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In qualitative research, which of the following methods is commonly used?
In qualitative research, which of the following methods is commonly used?
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What is a key characteristic of quantitative research questions?
What is a key characteristic of quantitative research questions?
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Which of the following best describes sample size requirements in qualitative research?
Which of the following best describes sample size requirements in qualitative research?
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Which statement distinguishes qualitative research from quantitative research?
Which statement distinguishes qualitative research from quantitative research?
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What type of questions are characteristic of quantitative research?
What type of questions are characteristic of quantitative research?
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What characterizes grounded theory in qualitative research?
What characterizes grounded theory in qualitative research?
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What is a primary goal of using large sample sizes in quantitative research?
What is a primary goal of using large sample sizes in quantitative research?
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Which of the following is an example of phenomenological research?
Which of the following is an example of phenomenological research?
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What is the main purpose of narrative research?
What is the main purpose of narrative research?
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Which qualitative research type focuses on understanding human consciousness?
Which qualitative research type focuses on understanding human consciousness?
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What does grounded theory involve during its execution?
What does grounded theory involve during its execution?
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Which example best illustrates narrative research?
Which example best illustrates narrative research?
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What type of qualitative research aims to develop new theories during data collection?
What type of qualitative research aims to develop new theories during data collection?
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What is a key feature of both phenomenological and narrative research types?
What is a key feature of both phenomenological and narrative research types?
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What approach does qualitative research predominantly use?
What approach does qualitative research predominantly use?
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Which of the following statements is true regarding quantitative research?
Which of the following statements is true regarding quantitative research?
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How does qualitative data analysis differ from quantitative data analysis?
How does qualitative data analysis differ from quantitative data analysis?
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What is a key characteristic of inductive reasoning in research?
What is a key characteristic of inductive reasoning in research?
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Which of the following best describes the outcome expectations of quantitative research?
Which of the following best describes the outcome expectations of quantitative research?
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In research discussions, which method starts from the overall mean and moves to the details?
In research discussions, which method starts from the overall mean and moves to the details?
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Which aspect is primarily associated with qualitative research methods?
Which aspect is primarily associated with qualitative research methods?
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What type of reasoning does quantitative research primarily rely upon?
What type of reasoning does quantitative research primarily rely upon?
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What is the primary purpose of a research design?
What is the primary purpose of a research design?
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Which of the following is an example of case study research?
Which of the following is an example of case study research?
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What characterizes historical research?
What characterizes historical research?
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Ethnographic research primarily focuses on what aspect?
Ethnographic research primarily focuses on what aspect?
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Which type of research uses interviews and observations as key methods?
Which type of research uses interviews and observations as key methods?
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Which of the following best defines a case study?
Which of the following best defines a case study?
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What does ethnographic research typically emphasize?
What does ethnographic research typically emphasize?
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Which of these options is NOT an example of qualitative research?
Which of these options is NOT an example of qualitative research?
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Study Notes
Learning Objectives
- Learners will differentiate between quantitative and qualitative research.
- Learners will describe the characteristics of qualitative research.
- Learners will explain the strengths and weaknesses of qualitative research design.
What is Qualitative Research?
- Qualitative research is a subjective approach focused on understanding human behavior and the reasons behind it.
- It seeks to understand complex phenomena and individual differences in feelings and experiences.
- Unlike quantitative research, it does not aim to test hypotheses or theories; it aims to generate new theory.
Qualitative vs. Quantitative Research
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Objective: Qualitative research aims to understand individual differences in terms of feelings and experiences through fact-finding research. Quantitative research aims to test hypotheses or theories by precisely measuring and analyzing target concepts to answer questions.
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Data Description: Qualitative research uses narratives (pictures, words, sentences, paragraphs, short stories, etc.) to depict a phenomenon. Quantitative research uses numerically-based data (numbers, scales, hypotheses, calculations, and statistics) for describing phenomena.
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Data Gathering: Qualitative methods for data gathering are typically unstructured interviews, participant observations, group discussions, open-ended questions, and free-form responses to survey questions. Quantitative data gathering uses standardized data collection methods, including censuses, surveys, questionnaires, checklists, experiments, and closed-ended questions.
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Sample Size: Qualitative research often utilizes small sample sizes (judgement sampling) focused on in-depth analysis of experiences. Quantitative research employs large sample sizes that are representative of the population (large sample, random, stratified, systematic sampling).
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Activities: Qualitative research is inductive, starting with observations and drawing general conclusions. Quantitative research is deductive, starting with hypotheses/theories that are then tested against observations.
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Data Presentation: Qualitative research presents data through opinions, interpretations, and experiences, without standardized criteria. Qualitative research presents data using recognized principles, rules, or established laws to support claims.
Data Analysis
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Qualitative Analysis: Research synthesizes, interprets, and categorizes data, often drawing conclusions through the use of thematic analysis. It is subjective and takes into account personal experiences in the analysis.
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Quantitative Analysis: Research employs statistical methods (Objective, Statistical) to analyze data according to standard criteria, with results having high replicability.
Types of Qualitative Research
- Case Study: A long-term study of a person, group, organization, or situation to investigate current phenomena.
- Historical Research: An examination of past events to draw conclusions and make predictions about the future.
- Ethnographic Research: A study of individuals' behavior, experiences, and contexts, often in natural settings. Uses interviews, observations, and document analysis. Mostly focused on cultural context.
- Grounded Theory: Research discovers, develops, and provisionally verifies a theory related to a phenomenon through systematic data collection and analysis.
- Phenomenological Research: Aims to understand the nature of lived experience (personal experiences) of a phenomenon through a direct study of participants' perspectives.
- Narrative Research: Presents a logical progression of events that have occurred in the past to provide a factual depiction for a particular phenomenon.
Strengths of Qualitative Research
- Issues can be examined in detail and in depth.
- Research framework and direction can be quickly revised.
- Data based on human experience is compelling and powerful.
- Subjective complexities and subtleties are easier to discover, with richer data.
- Findings are transferable to similar settings, but don't typically generalize to wider populations.
Limitations of Qualitative Research
- Research quality is highly dependent on researcher skills and individual biases.
- Rigor is difficult to establish, assess, and demonstrate.
- It is not as easily understood or accepted within the scientific community as quantitative research.
- Researcher presence can affect subject responses.
- Issues of anonymity and confidentiality can pose problems when presenting and validating findings.
- Characterizing findings visually can be challenging.
Research Design
- Research design organizes research components to coherently address the research topic and problem in order. It serves as a template for data collection, measurement, and analysis.
Examples
- The presenter lists several examples for each of the qualitative research types. For example, teenage pregnancy, understanding coping strategies of students with academic stress, the impact of Ferdinand Marcos's speech, cultural awareness and the integration of peace education in Indigenous Communities, understanding the migratory adaptations of squatter families, etc., among various other scenarios.
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Description
Explore the key concepts of qualitative research, including its characteristics, strengths, and weaknesses compared to quantitative research. This quiz will help you differentiate between the two methodologies and understand their applications in real-world scenarios.