Qualitative Analysis in Research

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What is the primary goal of qualitative analysis in research?

To gain an understanding of individuals' social reality, including their attitudes, beliefs, and motivations.

What is the purpose of coding in qualitative data analysis?

To organize and label data by giving different parts of it categories.

What type of data is typically collected in qualitative research?

Descriptive data (non-numerical) such as text, images, audio, and videos.

What is the main objective of the 'diving into the data' step in qualitative analysis?

To look for patterns, themes, or interesting things that are unique and intriguing. Signup and view all the answers

What is the primary purpose of ethnography in qualitative research?

To study people's behaviors and cultures in their natural environments. Signup and view all the answers

What is the goal of the 'making sense of the data' step in qualitative analysis?

To identify common themes or relationships within the coded data. Signup and view all the answers

What is the purpose of phenomenology in qualitative research?

To study people's experiences and perceptions of a particular phenomenon. Signup and view all the answers

What is the primary advantage of qualitative analysis in understanding purchasing habits?

It helps researchers understand complicated things by looking at the context, meaning, and experiences connected to them. Signup and view all the answers

How does qualitative research help in theory building?

By finding patterns and themes in the data, qualitative analysis can help create new ideas and theories. Signup and view all the answers

How does qualitative research encourage discussion and exploration of attitudes and behavior?

It is more on a personal level and can delve into detail to gain a better understanding of their views and actions. Signup and view all the answers

What is the role of grounded theory in qualitative research?

To develop theories that are grounded in the data collected. Signup and view all the answers

What is a limitation of qualitative research in terms of sample size?

The sample size can be an issue, as generalizing findings from a small sample to a larger population can be problematic. Signup and view all the answers

How does qualitative analysis help in understanding the big picture?

It helps researchers to see the bigger picture by looking at the social, cultural, and environmental factors that influence things. Signup and view all the answers

What is the benefit of qualitative research in terms of flexibility?

Researchers can change their approach and explore new ideas during qualitative research, allowing them to find unexpected things and adjust their research as needed. Signup and view all the answers

What is the advantage of qualitative research in exploring attitudes and behavior?

It explores attitudes and behavior in-depth, allowing for a more detailed understanding of research participants' views and actions. Signup and view all the answers

How does qualitative research facilitate the exploration of new ideas and themes?

It allows researchers to probe and ask questions around the subject matter, and even change the setting. Signup and view all the answers

Qualitative Analysis in Research

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