Introduction to Consumer Behavior

The study of individuals and groups and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

To deliver customer value.

Culture, demographics, and social stratification, ethnic, religious, and regional subcultures, families and households.

<p>Not fulfilling a need will make one worse off, but not fulfilling a want will keep one the same.</p> Signup and view all the answers

<p>Identifying product-related need sets, grouping customers with similar need sets, describing each group, selecting an attractive segment(s) to serve.</p> Signup and view all the answers

<p>The study of individuals and organizations and the processes they use to select, secure, use, and dispose of products to satisfy needs.</p> Signup and view all the answers

<p>To divide a broad market into subsets of customers that have common needs, interests, and priorities.</p> Signup and view all the answers

<p>The difference between all of the benefits of consumption and the associated costs.</p> Signup and view all the answers

<p>Culture, demographics, social stratification, ethnic and religious subcultures, families, and households.</p> Signup and view all the answers

<p>Consumer decisions result from perceived problems and opportunities, and the nature of the situation influences the resulting consumer behavior.</p> Signup and view all the answers