Podcast
Questions and Answers
Webcasting is a cost-effective alternative to in-person events due to the high costs associated with location, travel, and food.
Webcasting is a cost-effective alternative to in-person events due to the high costs associated with location, travel, and food.
True
Independent media has thrived due to the expensive technology required for webcasting.
Independent media has thrived due to the expensive technology required for webcasting.
False
Webcasts covering computers, technology, and news are generally unpopular among audiences.
Webcasts covering computers, technology, and news are generally unpopular among audiences.
False
Webcasting allows real-time interaction between the audience and the host through interactive chat rooms.
Webcasting allows real-time interaction between the audience and the host through interactive chat rooms.
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Webcasting is primarily used for marketing purposes and not suitable for other areas like training or corporate communications.
Webcasting is primarily used for marketing purposes and not suitable for other areas like training or corporate communications.
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One of the advantages of webcasting is its ability to reach audiences that are geographically dispersed.
One of the advantages of webcasting is its ability to reach audiences that are geographically dispersed.
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Push technologies allow consumers to interact with webcasters in various formats such as audio, video, text, and graphics without having to actively search for the information.
Push technologies allow consumers to interact with webcasters in various formats such as audio, video, text, and graphics without having to actively search for the information.
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Pull technologies involve automatically providing information based on users' past behaviors and responses to previous information.
Pull technologies involve automatically providing information based on users' past behaviors and responses to previous information.
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Webcasters using push technologies typically rely on editors to sort and filter content before delivering it to users.
Webcasters using push technologies typically rely on editors to sort and filter content before delivering it to users.
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Push technologies require a high level of consumer knowledge and active searching for information on the internet.
Push technologies require a high level of consumer knowledge and active searching for information on the internet.
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The latest development in push technologies aims to be less interactive and more manual in providing information to users.
The latest development in push technologies aims to be less interactive and more manual in providing information to users.
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Consumers are increasingly becoming tolerant of unsolicited materials that webcasters send without permission.
Consumers are increasingly becoming tolerant of unsolicited materials that webcasters send without permission.
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Businesses can create extensive training sessions for employees that can only be viewed live.
Businesses can create extensive training sessions for employees that can only be viewed live.
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Webcasts are not suitable for hosting town hall events for internal communications.
Webcasts are not suitable for hosting town hall events for internal communications.
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Universities and colleges are not using webcasting for broadcasting lectures or virtual events.
Universities and colleges are not using webcasting for broadcasting lectures or virtual events.
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Traditional tradeshows and conferences are thriving post COVID-19 and do not need to consider virtual options like webcasts.
Traditional tradeshows and conferences are thriving post COVID-19 and do not need to consider virtual options like webcasts.
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Webcasts fall into two categories: managed and self-service.
Webcasts fall into two categories: managed and self-service.
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Marketing professionals cannot access analytical data during webcasts to gauge interest levels.
Marketing professionals cannot access analytical data during webcasts to gauge interest levels.
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Study Notes
Webcasting Technology
- Amazon.com uses push/pull technologies to remember products consumers have purchased or searched in prior visits and pull information of similar products to the user in the next visit.
- Push technologies allow consumers to download programs, receive news updates, and interact with the webcaster in different formats such as audio, video, text, and graphics without actively searching for the information.
Benefits of Push Technologies
- Push technologies bring "intelligence and efficiency" to the distribution of information, giving webcasters more control over what users see and when.
- They provide effortless reception of materials with little consumer knowledge requirement and save consumers time to find information on the Internet.
Interactive Push Technologies
- The latest development in push technologies is to become more interactive and automatic, providing information based on users' past behaviors and their response to previous information.
Challenges of Push Technologies
- Inherent problems of push technology surround how much information should be provided to the audience and the potential invasion of Internet users' privacy.
- Users are increasingly intolerant of unsolicited materials that webcasters send without permission.
Benefits of Webcasting
- Webcasting can provide a professional event experience at a lower cost compared to in-person events, which can be expensive.
- It allows independent media to flourish, enabling average citizens to produce and broadcast online content on various interests and topics.
Interactive Webcasting
- Webcasting enables real-time interaction with customers through interactive chat rooms, allowing audience members to interact with each other and ask questions.
- It can be used for various purposes, including marketing, training, and corporate communications, to press conferences and Q&A sessions with customers.
Applications of Webcasting
- Training: Webcasting can be used for customer and employee training, creating extensive training sessions that can be viewed live or on-demand.
- Marketing & Demand Generation: Webcasting can be used for brand awareness and demand generation, providing analytical data to gauge levels of interest throughout the webcast.
- Corporate Communications: Webcasting can improve internal communications by hosting regular town hall events, enabling employees to hear from executive teams and submit questions.
- Human Resources: Webcasting can be used to provide important information to employees, from onboarding new hires to communicating benefits updates.
- Education: Webcasting can be used to broadcast lectures, college placement testing, and virtual webinars.
- Conferences: Webcasting can be used to host virtual conferences, converting in-person events to virtual ones.
Types of Webcasts
- Webcasts typically fall into two categories: managed and self-service.
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Description
Learn about how e-commerce websites like Amazon use push and pull technologies to personalize user experience and provide relevant information through this quiz.
