Purposive Communication - Models of Communication

Study Notes

Models of Communication

Aristotle Model
- Emphasizes the role of the speaker and speech.
- Comprised of five elements: Speaker, Speech, Occasion, Audience, and Effect.
- The speaker is central to communication, preparing content aimed at influencing listeners.
- The effectiveness relies on how well the speaker can inspire a desired response from the audience.
Berlo's Model of Communication
- Introduces the emotional aspect of communication and operates on the SMCR model (Source, Message, Channel, Receiver).
- Effective communication necessitates similarity between the source and receiver.
- Focuses on the alignment of the emotional levels between communicators for successful interaction.
Shannon and Weaver Model
- Developed in 1948 by mathematician Claude Shannon and scientist Warren Weaver.
- Known as "A Mathematical Theory of Communication," it became widely accepted for its applicability in effective communication.
- Identifies key components: Information Source, Transmitter, Noise, Channel, Message, Receiver, and Information Destination.
- Introduced the concept of "Noise," which refers to factors that disrupt or hinder communication.
- Initially targeted technical communication but later extended to general communication practices.
Schramm's Model of Communication
- Proposed by Wilber Schramm in 1954, emphasizing two-way circular communication.
- Influenced by the Osgood Model, highlighting the exchange of meaning between senders and receivers.
- Communication is seen as a process involving coding and decoding messages.
- Incorporates the medium through which messages are transmitted, facilitating understanding between parties involved.

Self-Assessment Exercise

Communication involves a sequential process:
- The sender formulates a message to be transmitted to the receiver.
- The sender must encode the message and select the appropriate medium.
- After the message is received, the receiver provides feedback to complete the communication loop.
- The cycle continues until the conversational goal is achieved.

Description

This quiz explores various communication models, including Aristotle's model. It is designed for secondary education students at Universidad de Zamboanga. Understand the foundational theories that facilitate effective communication.