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Questions and Answers
What are the two types of storage devices used with computers?
What are the two types of storage devices used with computers?
Which of the following is NOT an example of magnetic storage devices?
Which of the following is NOT an example of magnetic storage devices?
What is the main function of media as an institution?
What is the main function of media as an institution?
What technology do optical storage devices primarily use for reading and writing data?
What technology do optical storage devices primarily use for reading and writing data?
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Which of the following is a feature of secondary storage devices?
Which of the following is a feature of secondary storage devices?
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Harold Lasswell described communication as the transmission of a message. Which question is NOT part of his framework?
Harold Lasswell described communication as the transmission of a message. Which question is NOT part of his framework?
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Which of these statements about media as a communication channel is accurate?
Which of these statements about media as a communication channel is accurate?
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What is a common characteristic of both RAM and hard drives?
What is a common characteristic of both RAM and hard drives?
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What is one of the primary purposes of media according to the information provided?
What is one of the primary purposes of media according to the information provided?
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How does mass media serve a persuasive purpose?
How does mass media serve a persuasive purpose?
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In what way can media serve as a form of entertainment?
In what way can media serve as a form of entertainment?
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What is a common characteristic of entertainment media?
What is a common characteristic of entertainment media?
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Which of the following is NOT a way media seeks to inform its audience?
Which of the following is NOT a way media seeks to inform its audience?
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What role does social media play in persuasive communication?
What role does social media play in persuasive communication?
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Which of the following statements captures the essence of media's role in persuasion?
Which of the following statements captures the essence of media's role in persuasion?
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What aspect of mass media allows it to be considered 'a part of our everyday lives'?
What aspect of mass media allows it to be considered 'a part of our everyday lives'?
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What does the phrase 'The medium is the message' imply?
What does the phrase 'The medium is the message' imply?
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According to McLuhan, what is more pivotal than the content of media?
According to McLuhan, what is more pivotal than the content of media?
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How is culture defined according to the content?
How is culture defined according to the content?
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What does McLuhan suggest about the relationship between medium and its content?
What does McLuhan suggest about the relationship between medium and its content?
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What process is described as creating shared meanings?
What process is described as creating shared meanings?
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Which of the following best characterizes the nature of media as described?
Which of the following best characterizes the nature of media as described?
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What role do symbolic forms play in culture as per the content?
What role do symbolic forms play in culture as per the content?
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What is the significance of mass communication in culture?
What is the significance of mass communication in culture?
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Study Notes
Purposes of Media
- Media in the 21st century encompasses vast forms of mass communication influenced by evolving technology.
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To Inform:
- Mass media serves as a powerful tool for disseminating knowledge and facts, often framed as "Knowledge is Power."
- Information is gained through educational texts and current news, frequently accessed via social media.
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To Persuade:
- Media aims to influence opinions, behaviors, and consumer choices, evident in advertising and editorials.
- Historical use includes propaganda during wars; modern platforms exhibit subtle persuasion techniques, especially on social media.
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To Entertain:
- Entertainment engages audiences through humor, storytelling, and emotional narratives, often seen in films and television.
- Advertisements may also entertain, while specific radio stations target both urban and rural listener preferences.
Media as Institutions
- Major media companies have a significant role in shaping contemporary Filipino culture and act as gatekeepers of information.
- They influence public thought and disseminate cultural values through their various media products.
Media as Data Storage
- The modern definition of media includes physical devices used in computing that store data.
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Types of Storage:
- Primary Storage: RAM serves temporary data needs.
- Secondary Storage: Hard drives, removable and external drives enable long-term data retention.
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Examples of Storage:
- Magnetic Storage Devices: Include floppy disks, hard drives, and tape cassettes.
- Optical Storage Devices: Utilize lasers and include CDs, DVDs, and Blu-ray discs.
Media as Communication Channel
- Media facilitates communication, which is fundamentally the transmission of messages from sender to receiver.
- Harold Lasswell's 1948 framework outlines key questions defining communication: "Who? Says what? To whom?".
Media as Content & Culture
- "The medium is the message" emphasizes that the format of media influences perception and societal impacts more than the content itself.
- Marshall McLuhan asserts that technology shapes human interaction and social structure, highlighting the significance of the medium over its content.
- Media as content refers to the information and messages conveyed, necessitating a language for meaning.
- Culture is defined as the shared meanings developed through communication, encompassing societal traditions, attitudes, and symbolic expressions.
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Description
Explore the multifaceted roles of media in today's society. This quiz covers how media serves to inform, persuade, and entertain, influenced by technology and cultural trends. Understand the significant impact of major media companies on contemporary communication.
