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Questions and Answers
What is the primary purpose of mass communication?
What is the primary purpose of mass communication?
- Sending a message to a large group of people (correct)
- Advertising products through television
- Entertainment of a large group of people
- Conducting journalism through printed news
Which of the following is NOT a purpose of mass communication?
Which of the following is NOT a purpose of mass communication?
- Public relations
- Advertising
- Journalism
- Education (correct)
What is an example of a digital media channel?
What is an example of a digital media channel?
- Newspaper
- Radio
- Television
- E-book (correct)
What skill is most important for a journalist to have?
What skill is most important for a journalist to have?
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What is media convergence?
What is media convergence?
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What is ownership convergence?
What is ownership convergence?
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What is the primary focus of information gathering convergence?
What is the primary focus of information gathering convergence?
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According to the gatekeeping theory, who controls the flow of information to the social system?
According to the gatekeeping theory, who controls the flow of information to the social system?
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What is the primary function of an anchor in a TV show?
What is the primary function of an anchor in a TV show?
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What is the term for the process by which the media influences what issues people think are important?
What is the term for the process by which the media influences what issues people think are important?
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What is the primary concept of the spiral of silence theory?
What is the primary concept of the spiral of silence theory?
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What is the primary component of a radio format?
What is the primary component of a radio format?
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