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Mass Communication Week 1: Definition and Purposes

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Mass Communication Week 1: Definition and Purposes

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Questions and Answers

What is the primary purpose of mass communication?

Sending a message to a large group of people (correct)

Advertising products through television

Entertainment of a large group of people

Conducting journalism through printed news

Which of the following is NOT a purpose of mass communication?

Public relations

Advertising

Journalism

Education (correct)

What is an example of a digital media channel?

Newspaper

Radio

Television

E-book (correct)

What skill is most important for a journalist to have?

Having a voice that stands out Signup and view all the answers

What is media convergence?

The merging of mass communication outlets Signup and view all the answers

What is ownership convergence?

The connection of different large medias into one place Signup and view all the answers

What is the primary focus of information gathering convergence?

One person with multiple skills gathering and producing news Signup and view all the answers

According to the gatekeeping theory, who controls the flow of information to the social system?

High-level gatekeepers Signup and view all the answers

What is the primary function of an anchor in a TV show?

To read and present the news in the studio Signup and view all the answers

What is the term for the process by which the media influences what issues people think are important?

Agenda setting Signup and view all the answers

What is the primary concept of the spiral of silence theory?

The feeling of knowing one's opinion is not important Signup and view all the answers

What is the primary component of a radio format?

Spoken words or human voice Signup and view all the answers