12 Questions
What is the primary purpose of mass communication?
Sending a message to a large group of people
Which of the following is NOT a purpose of mass communication?
Education
What is an example of a digital media channel?
E-book
What skill is most important for a journalist to have?
Having a voice that stands out
What is media convergence?
The merging of mass communication outlets
What is ownership convergence?
The connection of different large medias into one place
What is the primary focus of information gathering convergence?
One person with multiple skills gathering and producing news
According to the gatekeeping theory, who controls the flow of information to the social system?
High-level gatekeepers
What is the primary function of an anchor in a TV show?
To read and present the news in the studio
What is the term for the process by which the media influences what issues people think are important?
Agenda setting
What is the primary concept of the spiral of silence theory?
The feeling of knowing one's opinion is not important
What is the primary component of a radio format?
Spoken words or human voice
Understand the basics of mass communication, including its definition, channels, and purposes. Learn how mass communication is used in journalism, advertising, and public relations.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
