Podcast
Questions and Answers
What is the primary goal of Public Relations?
What is the primary goal of Public Relations?
- To build good relations with the company's various publics (correct)
- To reduce production costs
- To increase sales revenue
- To create a competitive advantage
Which of the following is NOT a type of Public Relations activity?
Which of the following is NOT a type of Public Relations activity?
- Investor relations
- Lobbying
- Product publicity
- Market research (correct)
What is the primary purpose of personal selling?
What is the primary purpose of personal selling?
- To make sales and build customer relationships (correct)
- To reduce inventory
- To conduct market research
- To build a brand image
What characteristic of a product typically makes personal selling a more viable option?
What characteristic of a product typically makes personal selling a more viable option?
What is NOT a type of knowledge used by a salesperson in personal selling?
What is NOT a type of knowledge used by a salesperson in personal selling?
What is a common characteristic of personal selling?
What is a common characteristic of personal selling?
What is the primary goal of the personal selling process?
What is the primary goal of the personal selling process?
What is the main difference between direct marketing and online advertising?
What is the main difference between direct marketing and online advertising?
What is the advantage of direct mail and email marketing?
What is the advantage of direct mail and email marketing?
What is the purpose of a sales call in face-to-face selling?
What is the purpose of a sales call in face-to-face selling?
What is a unique feature of catalogue marketing?
What is a unique feature of catalogue marketing?
What is the primary purpose of telemarketing?
What is the primary purpose of telemarketing?
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