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Public Relations Definition and Activities

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Public Relations Definition and Activities

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Questions and Answers

What is the primary goal of Public Relations?

To build good relations with the company's various publics (correct)

To reduce production costs

To increase sales revenue

To create a competitive advantage

Which of the following is NOT a type of Public Relations activity?

Investor relations

Lobbying

Product publicity

Market research (correct)

What is the primary purpose of personal selling?

To make sales and build customer relationships (correct)

To reduce inventory

To conduct market research

To build a brand image

What characteristic of a product typically makes personal selling a more viable option?

High value or technical complexity Signup and view all the answers

What is NOT a type of knowledge used by a salesperson in personal selling?

Knowledge of marketing strategies Signup and view all the answers

What is a common characteristic of personal selling?

It is very expensive Signup and view all the answers

What is the primary goal of the personal selling process?

To obtain orders from new customers Signup and view all the answers

What is the main difference between direct marketing and online advertising?

Direct marketing uses offline channels, while online advertising uses online channels Signup and view all the answers

What is the advantage of direct mail and email marketing?

It permits high target-market selectivity and can be personalized Signup and view all the answers

What is the purpose of a sales call in face-to-face selling?

To make a sale immediately Signup and view all the answers

What is a unique feature of catalogue marketing?

It is available in stores or presented online Signup and view all the answers

What is the primary purpose of telemarketing?

To sell directly to customers over the phone Signup and view all the answers