12 Questions
What is the primary goal of Public Relations?
To build good relations with the company's various publics
Which of the following is NOT a type of Public Relations activity?
Market research
What is the primary purpose of personal selling?
To make sales and build customer relationships
What characteristic of a product typically makes personal selling a more viable option?
High value or technical complexity
What is NOT a type of knowledge used by a salesperson in personal selling?
Knowledge of marketing strategies
What is a common characteristic of personal selling?
It is very expensive
What is the primary goal of the personal selling process?
To obtain orders from new customers
What is the main difference between direct marketing and online advertising?
Direct marketing uses offline channels, while online advertising uses online channels
What is the advantage of direct mail and email marketing?
It permits high target-market selectivity and can be personalized
What is the purpose of a sales call in face-to-face selling?
To make a sale immediately
What is a unique feature of catalogue marketing?
It is available in stores or presented online
What is the primary purpose of telemarketing?
To sell directly to customers over the phone
Test your understanding of public relations, its definition, and the activities involved in building good relations with a company's various publics. Learn about press relations, product publicity, and public affairs.
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