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Public relations is only important for large organizations, not small ones.
Public relations is only important for large organizations, not small ones.
False
Public relations is solely about what an organization says about itself.
Public relations is solely about what an organization says about itself.
False
PR stands for 'Personal Relationships' in the context of this chapter.
PR stands for 'Personal Relationships' in the context of this chapter.
False
The phrase 'public relations' consists of the words 'public' and 'relations' in it.
The phrase 'public relations' consists of the words 'public' and 'relations' in it.
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Good public relations require no effort and can be achieved without planning.
Good public relations require no effort and can be achieved without planning.
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The word 'relations' in public relations refers to individual relationships rather than mutual understanding.
The word 'relations' in public relations refers to individual relationships rather than mutual understanding.
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Publicity focuses on creating and maintaining constructive relations with various publics over time.
Publicity focuses on creating and maintaining constructive relations with various publics over time.
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Negative public relations aims to enhance the target's reputation and corporate identity.
Negative public relations aims to enhance the target's reputation and corporate identity.
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Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
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One common technique of dark public relations is producing misleading facts about competitors.
One common technique of dark public relations is producing misleading facts about competitors.
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Public Relations involves the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its publics.
Public Relations involves the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its publics.
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Building awareness and a favorable image for a company within stories and articles found in relevant media outlets is a role of public relations.
Building awareness and a favorable image for a company within stories and articles found in relevant media outlets is a role of public relations.
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