12 Questions
What occurs when people focus on the arguments and respond with favorable thoughts?
Central route processing
What is a characteristic of a credible communicator?
Being perceived as both expert and trustworthy
What happens when people take the peripheral route?
They rely on incidental cues and automatic acceptance
What is the result of central route processing?
More enduring change
Why do people often take the peripheral route?
Because it's a quicker way to process information
What is an example of a simple rule-of-thumb heuristic?
Trust the experts
What is the key factor that affects the way a message is delivered?
Channel
Which of the following is a key characteristic of an attractive communicator?
All of the above
What is the term for the tendency of people who have first agreed to a small request to comply later with a larger request?
The foot-in-the-door phenomenon
Which type of communication has the strongest effect on persuasion?
Face-to-face
What is the term for the strengthening of dominant responses in the presence of others?
Social facilitation
What is the term for the phenomenon where people usually remember the first part of a message?
Primacy effect
Test your understanding of the central and peripheral routes of persuasion, including how people process information and respond to persuasive appeals. Learn how interest, attention, and incidental cues can influence attitudes and behavior. Assess your knowledge of the psychology behind persuasion and attitude change.
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