Podcast
Questions and Answers
What occurs when people focus on the arguments and respond with favorable thoughts?
What occurs when people focus on the arguments and respond with favorable thoughts?
- Central route processing (correct)
- Credible communication
- Peripheral route processing
- Automatic acceptance
What is a characteristic of a credible communicator?
What is a characteristic of a credible communicator?
- Being attractive and articulate
- Being perceived as both expert and trustworthy (correct)
- Only being an expert
- Only being trustworthy
What happens when people take the peripheral route?
What happens when people take the peripheral route?
- They rely on incidental cues and automatic acceptance (correct)
- They think carefully about the arguments
- They ignore the speaker's attractiveness
- They focus on the communicator's credibility
What is the result of central route processing?
What is the result of central route processing?
Why do people often take the peripheral route?
Why do people often take the peripheral route?
What is an example of a simple rule-of-thumb heuristic?
What is an example of a simple rule-of-thumb heuristic?
What is the key factor that affects the way a message is delivered?
What is the key factor that affects the way a message is delivered?
Which of the following is a key characteristic of an attractive communicator?
Which of the following is a key characteristic of an attractive communicator?
What is the term for the tendency of people who have first agreed to a small request to comply later with a larger request?
What is the term for the tendency of people who have first agreed to a small request to comply later with a larger request?
Which type of communication has the strongest effect on persuasion?
Which type of communication has the strongest effect on persuasion?
What is the term for the strengthening of dominant responses in the presence of others?
What is the term for the strengthening of dominant responses in the presence of others?
What is the term for the phenomenon where people usually remember the first part of a message?
What is the term for the phenomenon where people usually remember the first part of a message?
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