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Psychology of Persuasion: Central and Peripheral Routes

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Psychology of Persuasion: Central and Peripheral Routes

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Questions and Answers

What occurs when people focus on the arguments and respond with favorable thoughts?

Central route processing (correct)

Credible communication

Peripheral route processing

Automatic acceptance

What is a characteristic of a credible communicator?

Being attractive and articulate

Being perceived as both expert and trustworthy (correct)

Only being an expert

Only being trustworthy

What happens when people take the peripheral route?

They rely on incidental cues and automatic acceptance (correct)

They think carefully about the arguments

They ignore the speaker's attractiveness

They focus on the communicator's credibility

What is the result of central route processing?

More enduring change Signup and view all the answers

Why do people often take the peripheral route?

Because it's a quicker way to process information Signup and view all the answers

What is an example of a simple rule-of-thumb heuristic?

Trust the experts Signup and view all the answers

What is the key factor that affects the way a message is delivered?

Channel Signup and view all the answers

Which of the following is a key characteristic of an attractive communicator?

All of the above Signup and view all the answers

What is the term for the tendency of people who have first agreed to a small request to comply later with a larger request?

The foot-in-the-door phenomenon Signup and view all the answers

Which type of communication has the strongest effect on persuasion?

Face-to-face Signup and view all the answers

What is the term for the strengthening of dominant responses in the presence of others?

Social facilitation Signup and view all the answers

What is the term for the phenomenon where people usually remember the first part of a message?

Primacy effect Signup and view all the answers