Psychology of Creativity and Innovation: Intro

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Questions and Answers

What was the primary focus of the first wave of creativity research?

  • Analyzing the personalities of exceptional creators (correct)
  • Exploring the role of creativity in leadership
  • Studying cognitive processes during creative behavior
  • Evaluating the economic impact of creativity

What shift occurred in creativity research during the 1970s and 1980s?

  • An increased interest in the cognitive approach (correct)
  • A focus on the economic aspects of creativity
  • A move towards physical assessments of creativity
  • A greater emphasis on artistic expression

Why do some artists feel uneasy about the scientific study of creativity?

  • They believe it can enhance their creativity
  • They worry it could limit artistic freedom
  • They think it could undermine their muse (correct)
  • They feel it promotes corporate interests

How can explaining creativity benefit society according to the content?

<p>By identifying and nurturing unique creative talents (A)</p> Signup and view all the answers

What role does creativity play in effective leadership?

<p>It enhances leaders' motivational capabilities (B)</p> Signup and view all the answers

What is a common concern regarding corporations and creativity?

<p>They could stifle individual creative expression (C)</p> Signup and view all the answers

What was the emphasis of the third wave of creativity research?

<p>An integration of cognitive and social aspects of creativity (C)</p> Signup and view all the answers

What is one of the reasons provided for why explaining creativity is important?

<p>It helps in understanding the creative process (C)</p> Signup and view all the answers

What is one reason creativity has become increasingly important in modern society?

<p>Many jobs are being automated or outsourced. (D)</p> Signup and view all the answers

What percentage of the U.S. GDP did the creative industries represent as of 2007?

<p>11% (B)</p> Signup and view all the answers

Which of the following is NOT one of the societal trends contributing to the importance of creativity?

<p>Higher educational requirements across all jobs. (C)</p> Signup and view all the answers

Which term is associated with the concept of creativity as described in the content?

<p>Invention (C)</p> Signup and view all the answers

What framework is mentioned for understanding different aspects of creativity?

<p>Four P framework (B)</p> Signup and view all the answers

What is a common trait shared by creative works?

<p>They provide insight and enrich lives. (A)</p> Signup and view all the answers

Which perspective on creativity suggests a focus on societal influences?

<p>Socio-cultural perspective (B)</p> Signup and view all the answers

Which of the following factors is associated with the automation of jobs?

<p>Lower wages in competitive industries. (C)</p> Signup and view all the answers

What does the individualist approach in creativity research primarily focus on?

<p>The traits of creative individuals (C)</p> Signup and view all the answers

Which of the following is included in the broad range of creative behaviors essential for understanding creativity?

<p>Experimental laboratory science (B)</p> Signup and view all the answers

How do individualist researchers define creativity?

<p>As a new mental combination by a single person (D)</p> Signup and view all the answers

What is a characteristic feature of the sociocultural approach to studying creativity?

<p>It emphasizes the role of cultural contexts in creativity (A)</p> Signup and view all the answers

In terms of contemporary developments, which of the following is deemed significant in the study of creativity?

<p>New media such as video games and music videos (D)</p> Signup and view all the answers

What distinguishes the two major traditions of research in creativity studies?

<p>Their interpretation of creativity definitions (D)</p> Signup and view all the answers

What are some examples of creative behaviors that must be considered beyond European high arts?

<p>Comic strips and animated cartoons (A)</p> Signup and view all the answers

Which of the following best describes the individualist definition of creativity?

<p>A cognitive process related to one individual's thoughts (A)</p> Signup and view all the answers

What does 'Productive' creativity focus on?

<p>Producing artistic or scientific products with specific techniques (C)</p> Signup and view all the answers

How does 'mini-c' creativity differ from 'Pro-c' creativity?

<p>Mini-c occurs during learning, while Pro-c involves professional expertise without domain transformation. (B)</p> Signup and view all the answers

Which of the following best describes 'Emergentive' creativity?

<p>Involves new principles around which new schools flourish. (B)</p> Signup and view all the answers

What is the primary focus of the 'Process' aspect in the four P framework of creativity?

<p>The methods and stages involved in creative thought and work. (D)</p> Signup and view all the answers

Which category of creativity focuses on inventors and explorers?

<p>Inventive (C)</p> Signup and view all the answers

What does the term 'Big-C' creativity represent?

<p>High-level creativity that leads to significant breakthroughs. (C)</p> Signup and view all the answers

In the four P framework, what does the 'Person' component examine?

<p>The traits associated with creative individuals. (C)</p> Signup and view all the answers

Which statement best reflects the aim of 'Innovative' creativity?

<p>Improving existing ideas through modifications. (B)</p> Signup and view all the answers

What do creative people in western societies believe about the moment of insight?

<p>It is a spontaneous flash that requires no further execution. (C)</p> Signup and view all the answers

According to the beliefs about creativity in western cultures, what role does the unconscious mind play?

<p>It is where radical ideas mysteriously emerge. (A)</p> Signup and view all the answers

What is the view on conventional thinking in the context of creativity?

<p>It is often ignored by creative individuals. (B)</p> Signup and view all the answers

How do western beliefs view the role of outsiders in creative contributions?

<p>Outsiders are assumed to be innovators due to their fresh viewpoint. (C)</p> Signup and view all the answers

What do people in western societies commonly assume about the execution of creative ideas?

<p>Execution can be carried out by non-creative individuals. (D)</p> Signup and view all the answers

What is the misconception about the knowledge of creative individuals in specific domains?

<p>Creativity diminishes with expertise in a domain. (D)</p> Signup and view all the answers

In the cultural context of creativity, how is the relationship between convention and inspiration viewed?

<p>Conventional thinking hinders inspiration from the creative spirit. (A)</p> Signup and view all the answers

What underlying assumption do western societies have regarding the timing of creative insights?

<p>Creative insights come unexpectedly and cannot be premeditated. (D)</p> Signup and view all the answers

How does being around other people affect creativity?

<p>It interferes with creativity and is best avoided. (D)</p> Signup and view all the answers

What is a common belief about the timing of creative recognition?

<p>Recognition typically occurs after death when society catches up. (C)</p> Signup and view all the answers

Which statement reflects the belief about creativity as a personality trait?

<p>Creativity is a trait similar to IQ, varying among individuals. (A)</p> Signup and view all the answers

What is the belief regarding the brain and creativity?

<p>Creativity is believed to be based primarily in the right brain. (D)</p> Signup and view all the answers

What is the connection between creativity and mental illness as suggested?

<p>Mental illness can enhance creativity and should remain untreated. (B)</p> Signup and view all the answers

What do creative activities contribute to an individual, according to the belief about creativity?

<p>They express the inner being and contribute to personal fulfillment. (D)</p> Signup and view all the answers

Which of the following beliefs is associated with the perception of creativity?

<p>People lacking creativity face little hope of developing it. (B)</p> Signup and view all the answers

What aspect of creative activities is often highlighted in therapeutic contexts?

<p>They can contribute to healing and psychological health. (B)</p> Signup and view all the answers

Flashcards

Creativity

The highest level of human performance, often associated with genius, invention, and talent. It's the peak of our abilities.

Importance of Creativity

Creativity is becoming increasingly valuable due to global competition, tech advancements, automation, and rising wealth.

Creative Industries

Industries that produce creative work, like art, design, and entertainment. They are important to the economy, especially in countries like the US.

Psychology of Creativity

The study of how creative thinking and behavior develop.

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Introduction to Psychology of Creativity and Innovation

A chapter focused on overviewing creativity, its importance, research methods, definitions, and related frameworks (like the four P framework).

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Individualist vs. Socio-cultural perspectives of creativity

Two ways of looking at creativity. One focuses on the individual; the other on the influence of society and culture.

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Four P framework

A framework to understand creativity; it's likely a model for creativity.

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Researching Creativity

The process of investigating the nature and causes of creative thinking and behavior, like studying people’s brains, for example.

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Creativity Research Waves

The study of creativity has progressed through different phases, each focusing on different aspects. The first wave focused on personalities of creative individuals; the second wave examined the internal mental processes during creation, while the third wave combined these perspectives with practical implications.

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First Wave of Creativity Research

Early creativity research focused on identifying the personality traits of highly creative individuals.

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Second Wave (Cognitive Approach)

This approach to creativity research examined the mental processes involved in creative thinking and problem-solving.

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Third Wave (Combined Approach)

This approach combines the insights of the first two waves by analyzing both personality and cognitive processes involved in creativity, seeking practical applications.

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Importance of Explaining Creativity

Understanding creativity is crucial for recognizing, nurturing, and harnessing creative potential. It allows for better leadership and effective responses to societal challenges.

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Creative Leaders

Leaders who possess the ability to think creatively and inspire their teams to achieve great outcomes.

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Recognizing Creative Talent

Identifying and nurturing the unique creative abilities of individuals is essential for tackling societal challenges.

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Creativity

A broad range of creative behaviors, encompassing diverse forms such as fine arts, music, movies, science, and various cultural performances.

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Individualist Approach to Creativity

A research approach that studies a single individual during creative thought or behavior, focusing on personal traits and cognitive processes.

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Sociocultural Approach to Creativity

A research approach that examines creativity within a social and cultural context, emphasizing the influence of environment and culture.

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Individualist Definition of Creativity

A novel mental combination expressed in the world, originating from a single individual.

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First-wave personality psychology

A branch of psychology that examines the traits or characteristics of creative individuals.

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Second-wave experimental cognitive psychology

A branch of psychology that studies how people think, perceive, learn, and remember, applying those studies to creativity.

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Western Creativity Beliefs

Common assumptions in Western societies about creativity, often emphasizing sudden insights, unconscious processes, rejection of conventions, and the outsider's perspective.

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Insight as Essence

The Western belief that creative ideas arrive suddenly as flashes of insight.

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Unconscious Origin of Ideas

The Western belief that creative ideas emerge mysteriously from the unconscious mind.

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Rejection of Convention

The Western idea that creative people typically disregard conventional approaches, seeing them as obstacles to inspiration.

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Outsider as Creator

The Western belief that creative ideas are often generated by individuals unfamiliar with the conventional ways of doing things in a field.

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Press

Research focusing on external factors influencing a creative person or process, such as social and cultural context.

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Productive Creativity

Artistic or scientific products that control free play and develop techniques for creating finished products.

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Inventive Creativity

Using ingenuity with materials, methods, and techniques by inventors, explorers, and discoverers.

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Innovative Creativity

Improvement through modification, involving conceptualizing skills.

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Emergentive Creativity

An entirely new principle or assumption around which new schools of thought emerge.

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Mini-c Creativity

Creativity inherent in the learning process, where a child discovers something new.

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Pro-c Creativity

Professional expertise in a creative field that doesn't transform the field.

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Four P Framework

A four-part division of creativity research created by Mel Rhodes:

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Product (Creativity)

Research focusing on creative products that are considered novel and useful within a social group.

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Person (Creativity)

Research exploring personality traits associated with creativity.

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Process (Creativity)

Research examining the steps and processes involved in creative work/thought.

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Creativity & Solitude

Creative ideas flourish in solitude, away from distractions of crowds.

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Creativity Ahead of Time

Creative individuals often anticipate societal progress, recognized posthumously.

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Creativity as a Trait

Creativity is viewed as a personality characteristic, like intelligence, affecting all aspects of life.

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Right Brain for Creativity

Creativity is linked to the right brain hemisphere, reflected in behavior and thoughts.

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Creativity & Mental Illness

Mental illness is sometimes associated with increased creativity, but creativity decreases when mental illness is treated.

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Creativity as a Healing Act

Creative activities are viewed as fundamentally life-affirming and contribute to psychological well-being.

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Study Notes

Course Information

  • Course Title: Psychology of Creativity and Innovation
  • Instructor: Professor Gamal Shehata
  • Course Code: ELC 307

Topic 1: Introduction

  • Chapter Outline

    • Creativity: Overview
    • Importance of Creativity
    • Researching Creativity
    • Explaining Creativity (individualist vs. sociocultural perspectives)
    • Related Definitions of Creativity
    • The Four P Framework
    • Western Beliefs about Creativity
  • Creativity: An Overview

    • Words like genius, talent, invention describe high human performance
    • Creative acts feel like peak performance, enriching lives and providing insight
  • Importance of Creativity in Societal & Economic Trends

    • Increasing globalization leads to greater industry competitiveness
    • Sophisticated technology results in faster product development cycles
    • Increasing automation and low-wage jobs are removing the need for creativity in many industries
    • Leisure time and wealth in developed countries are driving increased demand for creative products
  • What is Already Known About Creativity?

    • Vital for economic growth and competitiveness
    • Organizations need to balance immediate and longer-term operational needs
    • Creativity involves many aspects, not just R&D
    • It is influenced, path dependent by prior experience
  • Manager Focus on Creativity

    • Managers set priorities and strategies for organizations
    • Managers control resources and filter external ideas (research, consultants, government)
    • Managers' sense making forms the tone for discussion and action
  • Researching Creativity

    • Creativity hasn't received much scientific attention
    • Mostly studied in relation to fundamental mental functions (memory, reasoning, attention)
    • Recent interest by psychology, sociology, anthropology, computer science.
  • Modern Creativity Research Waves

    • First wave (1950s-1960s) focused on personalities of exceptional creators
    • Second wave (1970s-1980s) focused on cognitive processes
    • Third wave (1980s-1990s) combined the cognitive and other approaches
  • Why Explain Creativity?

    • Some people worry that being too analytical interferes with creativity
    • Concerns of corporations commodifying creativity
  • Reasons for Explaining Creativity

    • Identifying and realizing unique talents
    • Crucial leadership skill for responding to modern challenges
    • Improving problem-solving skills
    • Improving well-being
  • Reason no. 1: Explaining Creativity

    • Helps identify every person's unique talents
    • Crucial for tackling society's issues
  • Reason no. 2: Explaining Creativity

    • Supports leaders in facing societal challenges effectively
    • Valuable for motivating and influencing others
  • Reason no. 3: Explaining Creativity

    • Enhances problem-solving abilities related to daily and societal issues, such as pollution, poverty and terrorism
  • Reason no. 4: Explaining Creativity

    • Realizes the importance of positive experiences to mental health
    • Creativity is linked to important experiences called 'flow'
  • Reason no. 5: Explaining Creativity

    • Helps educators teach more effectively
    • Creativity is critical in development and learning
  • Reason no. 6: Explaining Creativity

    • Leads to a more creative society and enhances creativity in families, workplaces and institutions
  • Considering Creativity Across Cultures

    • Broaden the range to non-western cultures
    • Examine and include various forms of creative behavior
  • Two Definitions of Creativity

    • Individualist Approach - focuses on the individual
    • Sociocultural Approach - emphasizes how people work together in systems
  • Individualist Definition of Creativity

    • Creativity is something new and novel
    • Not repeating existing things
    • Combination of existing things never before combined
  • Sociocultural Definition of Creativity

    • Focuses on the generation of a valuable or novel product
    • Assessed by a knowledgeable social group
    • Acknowledges the creation of something new that is deemed valuable by a social group
  • Features/Characteristics of Sociocultural Definitions of Creativity

    • The act or the person is assessed only after generation, not before
    • The novelty and/or value of a product is assessed
    • The product must be appropriate for the social context
  • Features/Characteristics of Individualist Definitions of Creativity, continued

    • Creativity as an expression in the world (can't be seen or understood)
    • Daydreams and unshared ideas don't count
  • Related Definitions of Creativity (Taylor, 1959)

    • Expressive
    • Productive
    • Inventive
    • Innovative
    • Emergentive
  • Levels of Creativity (Kaufman & Beghetto, 2009)

    • Mini-c, the creativity of learning
    • Pro-c, expert creativity
  • The Four P Framework

    • Product - Novel and appropriate products that are evaluated by others
    • Person - Personality traits that lead to creativity, often indirectly through production of creative products
    • Process - The processes involved in creative work or thought
    • Press - External forces or pressures on the creative person or process
  • Western Cultural Model of Creativity Beliefs

    • Insight as the essence of creativity
    • Creative ideas mysteriously emerge from the unconscious
    • Creative people reject convention to access pure inspiration
    • Creative people often outsiders who see from fresh perspectives
    • Creativity improves when people are alone
    • Creativity is ahead of its time, recognized after-the-fact
  • Belief 7: Creativity as a Personality Trait

    • Creativity is a general personality trait similar to IQ
    • Creative people are typically creative in many aspects of their lives
    • Individuals with less creativity in one aspect might not be creative in other aspects
  • Belief 8: Creativity in the Right Brain

    • Creativity as a function of the right brain, often linked to the behavior and thought of creative individuals
  • Belief 9: Creativity and Mental Illness

    • High correlation between illness and unique thoughts and insights
    • Mental illness can be a source for creative ideas
  • Belief 10: Creativity as a Healing Activity

    • Expression of the person's inner being
    • Result in fulfillment and contribute to psychological well-being

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